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Think Numb3rs Newsletter, Feb 2012


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Monthly Newsletter 2012 (1) from Think Numb3rs Team. Sneek peak from Astari.

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Think Numb3rs Newsletter, Feb 2012

  1. 1. February 17, 2012 NewsletterAstari Nindya Poetri February 2012 (Page 1 – 3) 1
  2. 2. February 17, 2012 TweetflashTweetfacts  Tweet dari Indonesia di Twitter #singingtweetagrams :memberikan kontribusi 15% dari total tweet dari Pada 2010, Orange The Feed (Mobile Network & Operatorseluruh dunia. Indonesia sering disebut sebagai Company) memiliki aktivitas di websitenya yakniThe Twitter Capital of Asia. #singingtweetagrams. Visitor tinggal tweet yang menyemangati teman, lalu dinyanyikan secara acapella.Temukan Kata Ajaib diprediksi Marketing 2012Arif Swa, > Singing Tweetagrams > to get more traffic on Twitter:• Length - keep your tweets to 120-130 #Tweeshes: characters long Awal 2012, VVL BBDO Belgia membuat lagu dari• Location – place your link 25% of the way into sekumpulan Tweets yg berisikan harapan-harapan awal your tweet tahun. Tweet dengan hashtag #Tweeshes, dideteksi• Language – include the lokasinya, lalu ditransformasi menjadi note musik. words via, @, RT, please and check• Language – use more Adverbs & Verbs Best Tweeshes: Crowdsourced Musical Tweets• Time - tweet on a Friday, Saturday (during Digital Buzz> Afternoon).Based on Dan Zarrella research (analysed 200,000 links)How to get more traffic on TwitterDigital Buzz > 2 1.
  3. 3. February 17, 2012 Study: Only 1% of Facebook Fans Engage With Brands•Ehrenberg-Bass Institute  using Facebooksmetrics  People Talking about This“Researchers for the institute looked at this metric(people talking about this) as a proportion of overall fangrowth of the top 200 brands on Facebook over a six-week period back in October and they found thepercentage of People Talking About This to overall fansto be 1.3%. If you subtract new likes, which only requiresa click and in the minds of the researchers are akin to TVratings, and isolate for more engaged forms ofinteraction, youre left within an even smaller number:0.45%. That means less than half a percent of people Study: Only 1% of Facebook Fans Engage With Brandswho identify themselves as like a brand actually bother > create any content around it.” Karen Nelson-Field,senior research associate for Ehrenberg-Bass Institutewho describes herself as a "Facebook advocate. 3 2.
  4. 4. February 17, 2012 #Digital-SocialConcept •Social Voyeurism*: Berasal dari “voyeurism” (keinginan untuk mengintip apa yang dilakukan orang lain). Dalam konteks social media, terjun kedalam sosial media untuk mengintip apa yang sedang dilakukan orang/ kelompok lain. •Social Exhibitionist*: Memiliki arti dasar yakni “Kecenderungan untuk menampakkan diri di depan orang lain”, yang berkembang dalam cakupan yang lebih luas misalnya saja pada medium sosial media. •Internet Addiction Disorder (IAD)**: Dr. Ivan Goldberg in 1994 adalah orang pertama yang memberikan konsep mengenai ini, akan tetapi sudah banyak definisi lain yang bermunculan seriring dengan perkembangan teknologi. Heather Maisel misalnya, memberikan definisi IAD sebagai “Excessive, non-essential use of the internet that causes psychological, social or physical problems for the user.”Source:*Social Voyeurism**Internet Addiction: A Controversial Concept > 4 3.
  5. 5. Image Source: