STRATA Membership Presentation Acs


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Getting the most from your STRATA Membership.

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STRATA Membership Presentation Acs

  1. 1. Getting the Most Out of Your STRATA Membership How you help us help you
  2. 2. Outline • STRATA Membership • Local Exposure • Accessing Your • Discounts Account • Preferred Vendors • Monthly Meetings • What we need from • PR Ops Email you • National Exposure
  3. 3. STRATA Membership - Connect with others for advice, referrals and customers - Promote and exchange your products and services - Receive PR leads bi-weekly to your inbox - Get inspired to launch and model yourself after successful women entrepreneurs who have built multimillion dollar companies - Learn from experts on everything from product development to social media to trademarks and LLC’s
  4. 4. Accessing Your Benefits To register for events: • Log in at: • You can now register for all events at STRATA Member rates or for free. To view or change your Account settings, including updating credit card information: • Log in at: • Select Account link in upper right hand corner • From the Account page you can update your contact information, password, credit card information, newswetter preferences , view purchase history, and create directory and classified listings.
  5. 5. Monthly Member Meetings STRATA Meeting: Subject Matter Expert – 2nd Wednesday evening of each month (launch your business into the STRATA-sphere) LINC Up!: Informal brainstorming meeting – 4th Wednesday morning (Launching in an Inspirational Community) Coming 2010…a second LINC Up! Meeting per month, go to both or the one that fits your schedule best.
  6. 6. Monthly Member Meetings STRATA Meeting Topics: 2010 (subject to change) • January –Claim Your Vision Story • February—Webinars and Tele-seminars: Why everyone needs to know how to create, distribute and sell • March—How to Launch your Product or Service: Product issues, organizing time, pricing models, tracking/monetized billed hours • April--Alternative Revenues: Ad networks and affiliate partnerships • May--Sales: Every business needs a good sales strategy. Like it or Hate it, you gotta know how to sell. • June—Being Financially Prepared
  7. 7. Monthly Member Meetings STRATA Meeting Topics: 2010 (con’t) • July—Christmas in July? A Mid Year ―Reality Check‖ for 3rd and 4th Quarter • August—Back To Tools, our annual Business Basics Panel • September—Why Write? Books and Blogs and everything in between • October—Strategic Alliances • November—Media Training • December—Holiday Trunk Show
  8. 8. PR Opportunities • 2-times per week: STRATA Member PR Opportunities • PR Newswire (value $1200 per year) • Exclusive Ladies Who Launch opportunities: More Magazine, Ladies Home Journal, Fortune Magazine • LWL website features: STRATA Member Success, call-outs for national Subject Matter Experts • Local Atlanta opportunities
  9. 9. National Exposure & Connections With over 100,000 monthly visitors to the Ladies Who Launch website, you’ll want to make sure that you create your FREE: • Ladies Who Launch Directory and Classified Listings – Post your information – Search for vendors and resources from fellow LWL Members • STRATA Member Success Story
  10. 10. National Exposure & Connections Directory (unlimited) FREE PREMIUM DIRECTORY LISTING Comprehensive list of companies and Web sites that provide subscribers with business resources, information, products, services, content, and tools for their business. Subscribers (or you) can search by industry, keyword, or by a specific listing
  11. 11. National Exposure Classifieds (unlimited) UNLIMITED CLASSIFIED LISTINGS Approximate value: $850 Post anything you want to promote or sell. These announcements reach all visitors to our site and stay up for 30 days, which means you could have something posted every day of the year. Post discounts to your Search here for discounts and products, promotions, events, new resources you can use to in product launches, services, consultations, and any other benefits your business and personal you can imagine on this life. comprehensive bulletin.
  12. 12. National Exposure To create your Directory and Classified listings: 1. Log in at: 2. Select Account link in upper right hand corner 3. Locate ―My Directory Listings‖ and ―My Classified Listings‖ in the right sidebar 4. Create listings in each appropriate category
  13. 13. STRATA Member Success • In 5 easy steps you can be business can be the Featured Success Story. Just send in: --brief description of your business --two paragraphs regarding success --contact info including your website --thumbnail photo of member --picture of logo or product Send to: Ladies Who Launch website has over 100,000 monthly visitors and there are 60,000 weekly email subscribers who will have the opportunity to learn about you when you have a success story to Subject Line: share! STRATA Member Success
  14. 14. Webinar Marketplace Coming Soon: Distribute your webinar offerings through the LWL network (more on this at the February 2010 STRATA Meeting)
  15. 15. Local Exposure • Local Atlanta Website Highlights – News – Featured Member – Advertising • Facebook/Twitter/LinkedIn – Join the Facebook FanPage • Post events, news on our local page, reach everyone in the local community! – Follow @lwlatlanta • Tweet us with your news, events, etc • Local PR Opportunities
  16. 16. Local Atlanta Website
  17. 17. Local Atlanta Website
  18. 18. Facebook Fan Page
  19. 19. Twitter Page
  20. 20. LinkedIn Page
  21. 21. Discounts STRATA Members receive substantial discounts on: • Workshops • Webinars • Ticketed events • Preferred vendor discounts
  22. 22. Preferred Vendors • Check the Ladies Who Launch Directory and Classified Listings for special offers from other LWL members • Visit for special offers from: – PR Newswire – Resource Nation • Vendors are added on a regular basis, so check the Resource section of the website regularly
  23. 23. Your Participation Locally To be featured on our local LWL website: Please email Angela: • Your logo, headshot, bio, and links to any website • Your electronic media kit (if you have one) • Press releases with image and/or logo when you have an update (please include these each time) • Always send your current news and media coverage and STRATA Success ( and copy
  24. 24. Your Participation Locally To participate in our social media channels: • Join our Facebook Fan page and post your news and events: • Follow @lwlatlanta on Twitter and tweet at us with your news • Join the LinkedIn Group and share events, news, discussions
  25. 25. Thanks for your time! Questions? Just ask! • Angela Stalcup– • MaryBeth Reeves– We’ll respond to emails or schedule a call to help you get the most from your STRATA Membership.
  26. 26. Getting the Most Out of STRATA Membership Angela Stalcup– MaryBeth Reeves–