DIY Press KitIf you are going to regularly solicit media, it is definitely worth it to invest in a quality PressKit. However, in the DIY stage, you can create a basic kit by having electronic versions ofthe following easily accessible: • Headshot • Bio (short description of company) • Product shot (if applicable, low resolution) • Talking points/niche(s): areas of expertise • Guts of a pitch about your companyFrom Lonoia Murphy:Here are few PR tips...If youre a pretty good writer, be sure to create a blogging site to help build exposure foryour business. Believe it or not, next to writing books and other developing other products,its another good way to build credibility (and increase visibility for your business). • On your organizations website, be certain you have a news webpage. It shows visitors your "business vibrance" and keeps fans in the loop. • Using social media in your PR strategy? Take it one social medium at a time. Research the tool (i.e., LinkedIn, Facebook, Twitter, etc.) that will benefit you most. Consider where your target customers are... LinkedIn, Facebook, Twitter, etc.? Learn, explore, and dive deep into one... Then, move on to the next... and so on. • Use PR with advertising, marketing, and social media tools. (Yes, marketing is different from PR.) • Think outside the box. What are organizations outside of your industry doing to increase exposure of their brand, products, or services? Just because something has not been done in your industry yet doesnt mean it wont work... Try it out. (But, of course, adjust the method or strategy to suit your needs.) • Got a newspaper that youd love to be featured in? Study them... What section would fit your story? What journalist covers stories that fit your desired feature or topic? This will help you narrow down a storyline to pitch to them... and they just may take the bait! • Keep trying... just because because a publication does not take your story or run your press release, does not mean they have no interest in your story. It could be that its just not the right timing or another topic seemed more relevant or unique at the time to the editor. The good thing is that, if you keep trying, they may just give you a call later about your story or inquire about an interview on a topic that you seem to be an expert in (based on your past press releases read by them).From MaryBeth Reeves:The sources to connect you with free PR opportunities:HAROReporter ConnectionPitch Rate
The Questions you should answer in a press release or pitch:1. What does your company do?2. Why did you start the company?3. Is it your company launch or a product or service you want to highlight?4. What makes it different or unique?5. Whats the pricing and how is it available? (online only, retail outlets)6. What makes you uniquely qualified to be successful with this company? (relevantbackground or experience, awards etc)7. Who is using/could use your product/service right now?8. How will this product/service make their lives easier? (Why should they care? Whatproblems are solved and how?)9. If you could make THREE points, about your company, product or service -what would itbe?10. Do you have an approved customer testimonial you can use in this press release?