AssureBridgeB2B Single Sign-On (SSO) Made Easy<br />Oleg Cohen<br />Oleg.Cohen@assurebridge.com<br />
<ul><li> Business Problem
 What is AssureBridge
 Value Proposition
 Demo</li></ul>agenda<br /><ul><li> AssureBridge Difference</li></li></ul><li>Business Problem –Integrate Your Service wit...
Customer Need<br />BUSINESS DRIVER:<br />To sell company’s online offerings by integrating them with client companies’ Web...
 Clients lack ability to implement SSO quickly
 Clients can’t support SSO standards
 Technical staff is forced to support client IT</li></ul>CUSTOMER NEED:<br />Implement  and support SSO connections with m...
AssureBridge Offering – SSO Exchange<br />Fully-Managed Hosted Single Sign-On Service<br />Connects to partners’ business ...
Value Proposition – Consistent Delivery<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Prop...
Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition – Expertise<br />Value Proposition<br...
Value Proposition – Support<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers:<br />Value Proposition<br />...
Value Proposition – Cost Savings<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition...
AssureBridge Positioning<br />For online businesses who manage multiple partner SSO connections<br />SSO Exchange is an af...
Secure Internet SSO is Highly Complex<br />Secure and reliable Internet SSO involves many complex interactions among multi...
Key SSO Challenges<br />Time-To-Market<br /><ul><li>Build, implement, and integrate
Negotiate and coordinate with partners</li></ul>Expertise<br /><ul><li>True experts are hard to find
Knowledge gaps are risky</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Potential legal and audit exposure
Data privacy protectionissues</li></li></ul><li>Key SSO Challenges – Expertise<br />Expertise<br /><ul><li>True experts ar...
Knowledge gaps are risky</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Expertise<br />Expertise<br /><ul><li...
Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Time-To-Market<br />Time-To-Market<br />...
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AssureBridge - SSO With Many B2B Customers - Marketing Presentation

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A popular growth strategy for many companies is to broaden their online offerings by making other B2B providers' services accessible to their customer on their Web Sites. To make the customer online experience pleasant and secure, these companies are required to implement complex Internet Single Sign-On (SSO) integration with many B2B partners. AssureBridge solutions help to deliver these integrations quickly, painlessly, and efficiently.

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  • AssureBridge’s key mission is to enable B2B partners to quickly establish and securely operate Seamless Sign-On capability for their customers who navigate across multiple web sites.
  • Possible Secondary Business Drivers/Sought Outcomes: Expand customer base Increase revenue Increase online presence (e.g. to up-sell/cross-sell more of your product) Expand to other markets Leverage companion offerings
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • Fastest way to implement Internet Single Sign-On Requires the least technical expertise to set-up and manage Most reliable SSO solution available All this at a very affordable cost
  • You don’t need to subsidize inexperienced partner’s IT staff and mitigate risks of unreliable partner implementations/solutions.Buy and bill back.
  • Unlike complex in-house implementations, SSO Exchangedoesn’t require your partners to maintain high-priced expert staff and expensive in-house infrastructure.
  • Finding ExpertsLengthy Delivery TimesSecurity ConcernsOperations and Support
  • Fully-managed, integrated, end-to-end solution. We contrast ourselves to other solutions in that they leave you to your own devices to figure out integration and support of the final solution.
  • “Guilty until proven innocent”
  • Anecdotally, during a recent incident when customer’s partner’s site was experiencing issues and the SSO product was immediately blamed, we were able to not only quickly show that the SSO wasn’t the issue, but also diagnose the root cause of the problem since our tools provide a lot of useful information.
  • AssureBridge - SSO With Many B2B Customers - Marketing Presentation

    1. 1. AssureBridgeB2B Single Sign-On (SSO) Made Easy<br />Oleg Cohen<br />Oleg.Cohen@assurebridge.com<br />
    2. 2. <ul><li> Business Problem
    3. 3. What is AssureBridge
    4. 4. Value Proposition
    5. 5. Demo</li></ul>agenda<br /><ul><li> AssureBridge Difference</li></li></ul><li>Business Problem –Integrate Your Service with Many B2B Customers<br />RELIABLE INSURANCE<br />Reliable Insurancerequires SSO help<br />
    6. 6. Customer Need<br />BUSINESS DRIVER:<br />To sell company’s online offerings by integrating them with client companies’ Web sites<br />CUSTOMER PAINS:<br /><ul><li> Long SSO integration delays realizing revenue
    7. 7. Clients lack ability to implement SSO quickly
    8. 8. Clients can’t support SSO standards
    9. 9. Technical staff is forced to support client IT</li></ul>CUSTOMER NEED:<br />Implement and support SSO connections with multiple partners<br />
    10. 10. AssureBridge Offering – SSO Exchange<br />Fully-Managed Hosted Single Sign-On Service<br />Connects to partners’ business Web applications<br />Powers seamless SSO between your web applications and your partners’<br />Provides professional setup, configuration,troubleshooting, and monitoring by AssureBridge experts<br />
    11. 11. Value Proposition – Consistent Delivery<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition<br />Consistent Delivery<br /><ul><li>Painlessly integrate with multiple clients’ WEB sites</li></ul>SSO Exchange<br />Expertise<br />Reliable Hosting<br />
    12. 12. Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition – Expertise<br />Value Proposition<br /><ul><li>Painlessly integrate with multiple clients’ WEB sites</li></ul>Fastest Implementation<br />SSO Exchange<br /><ul><li>Are shielded from supporting inexperienced partner IT staff</li></ul>Expertise<br />Reliable Hosting<br />
    13. 13. Value Proposition – Support<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers:<br />Value Proposition<br /><ul><li>Painlessly integrate with multiple clients’ WEB sites</li></ul>Fastest Implementation<br />SSO Exchange<br /><ul><li>Are shielded from supporting inexperienced partner IT staff</li></ul>Expertise<br /><ul><li>Leverage fault-tolerant infrastructure and expert support to maximize service uptime</li></ul>Reliable Hosting<br />
    14. 14. Value Proposition – Cost Savings<br />Customer Satisfaction<br />OUR STRENGTHS<br />Our customers: <br />Value Proposition<br /><ul><li>Painlessly integrate with multiple service partners</li></ul>Consistent Delivery<br />Benefit from timely Internet SSO solution with lowest support costs<br />SSO Exchange<br /><ul><li>No longer required to invest into hiring and retaining expensive and hard-to-find experts</li></ul>Expertise<br /><ul><li>Leverage fault-tolerant infrastructure and expert support to maximize service uptime</li></ul>Reliable Hosting<br />
    15. 15. AssureBridge Positioning<br />For online businesses who manage multiple partner SSO connections<br />SSO Exchange is an affordablefull-service hosted solution that delivers the most reliable standards-compliantSSO functionality with the least amount of effort<br />To enable high level of customer and partner satisfactionand the growth of their business<br />
    16. 16. Secure Internet SSO is Highly Complex<br />Secure and reliable Internet SSO involves many complex interactions among multiple distributed parties. AssureBridgeshields your partners from these complexities.<br />Internet SSO involves many complex interactions among multiple parties<br />
    17. 17. Key SSO Challenges<br />Time-To-Market<br /><ul><li>Build, implement, and integrate
    18. 18. Negotiate and coordinate with partners</li></ul>Expertise<br /><ul><li>True experts are hard to find
    19. 19. Knowledge gaps are risky</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    20. 20. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    21. 21. Data privacy protectionissues</li></li></ul><li>Key SSO Challenges – Expertise<br />Expertise<br /><ul><li>True experts are hard to find
    22. 22. Knowledge gaps are risky</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
    23. 23. Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    24. 24. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    25. 25. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Expertise<br />Expertise<br /><ul><li>SSO protocolconfiguration
    26. 26. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Build, implement, and integrate
    27. 27. Negotiate and coordinate with partners</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    28. 28. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    29. 29. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Time-To-Market<br />Time-To-Market<br /><ul><li>Build, implement, and integrate
    30. 30. Negotiate and coordinate with partners</li></ul>Expertise<br /><ul><li>SSO protocolconfiguration
    31. 31. Web applicationintegration</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    32. 32. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    33. 33. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Time-To-Market<br />Expertise<br /><ul><li>SSO protocolconfiguration
    34. 34. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    35. 35. Lightweight SSO adapters
    36. 36. Integration test harness</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    37. 37. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    38. 38. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Security<br />Expertise<br /><ul><li>SSO protocolconfiguration
    39. 39. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    40. 40. Lightweight SSO adapters
    41. 41. Integration test harness</li></ul>Security<br /><ul><li>Potential legal and audit exposure
    42. 42. Data privacy protectionissues</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    43. 43. SSO issues require complex troubleshooting</li></li></ul><li>AssureBridge Solution – Security<br />Expertise<br /><ul><li>SSO protocolconfiguration
    44. 44. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    45. 45. Lightweight SSO adapters
    46. 46. Integration test harness</li></ul>Operations<br /><ul><li>SSO issues = relationship problems
    47. 47. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Leveragesindustry standards
    48. 48. Secure multi-tenant platform
    49. 49. Fully auditable system</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    50. 50. SSO issues require complex troubleshooting</li></li></ul><li>Key SSO Challenges – Operations<br />Expertise<br /><ul><li>SSO protocolconfiguration
    51. 51. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    52. 52. Lightweight SSO adapters
    53. 53. Integration test harness</li></ul>Operations<br /><ul><li>SSO issues = customer dissatisfaction
    54. 54. SSO issues require complex troubleshooting</li></ul>Security<br /><ul><li>Leveragesindustry standards
    55. 55. Secure multi-tenant platform
    56. 56. Fully auditable system</li></li></ul><li>AssureBridge Solution – Operations<br />Expertise<br /><ul><li>SSO protocolconfiguration
    57. 57. Web applicationintegration</li></ul>Time-To-Market<br /><ul><li>Rapidprovisioning
    58. 58. Lightweight SSO adapters
    59. 59. Integration test harness</li></ul>Operations<br /><ul><li>24x7 support
    60. 60. Robust enterprise-class platform
    61. 61. Early warning system
    62. 62. Triage</li></ul>Security<br /><ul><li>Leveragesindustry standards
    63. 63. Secure multi-tenant platform
    64. 64. Fully auditable system</li></li></ul><li>Summary<br />AssureBridge rapidly delivers reliable SSO empowering you to:<br />Consistently connect with partners in record time<br />Support many SSO partners without draining staff<br />Provide your customers with rock-solid solution<br />Offer your partners an SSO solution they can afford<br />
    65. 65. For more information please visit our Web Site athttp://www.assurebridge.comand contact<br />Oleg Cohen<br />AssureBridge, Inc.<br />Oleg.Cohen@assurebridge.com<br />617-455-7927<br />
    66. 66. Appendix<br />
    67. 67. How do we solve the problem?Without AssureBridge<br />Partner A<br />Partner B<br />Web Site A<br />Web Site B<br />Integration ($$)<br />Integration ($)<br />Commercial SSO Product ($$$)<br />Home-Grown SSO Product ($$)<br />SSO Infrastructure + Operations ($$)<br />SSO Infrastructure + Operations ($)<br />
    68. 68. How do we solve the problemUsing AssureBridge Services<br />Partner A<br />Partner B<br />Web Site A<br />Web Site B<br />Integration ($)<br />Integration ($)<br />SSO Exchange:<br /><ul><li> Hosted AssureBridge SSO Services
    69. 69. Robust & Reliable Infrastructure
    70. 70. World-Class Operations</li></ul>($)<br />
    71. 71. DEMO<br />AssureBridge SSO Solution for Reliable Insurance<br />
    72. 72. Business Case<br />Reliable Insurance is a large national company<br />Reliable Insurance wants to expose its online services via multiple customer facing WEB sites<br />Reliable has implemented a SAML-based enterprise Internet SSO platform<br />Reliable requires all its partners to support seamless standards-based logon for its customers<br />Reliable partners with ACME which wants to offer its employees SSO-based access to Reliable online services via its HR Portal Web Site.<br />Reliable recommends AssureBridge to ACME so it rolls out SSO integration quickly, reliablyand affordably<br />
    73. 73. Before Single sign-onComing SOON …<br />Demo<br />
    74. 74. Single sign-on EXPERIENCEComing SOON …<br />Demo<br />

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