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What is stakeholder engagement and why is it important? webinar, 28 June 2018


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What is stakeholder engagement and why is it important? webinar, Thursday 28 June 2018.

Presented by Benedict Pinches

The link to the write up page and resources of this webinar:

Published in: Business
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What is stakeholder engagement and why is it important? webinar, 28 June 2018

  1. 1. Oxford Major Programmes Ltd What is stakeholder engagement and why is it important? Benedict Pinches
  2. 2. Project Stakeholders “A person or organisation that is: actively involved in the project, whose interests may be positively or negatively affected either by the work of the project or the outputs from the project, and who may exert influence over the project or its deliverables.” (PMBoK) 2 “Individuals or groups with an interest in the project, programme or portfolio because they are involved in the work or affected by the outcomes” (APMBoK)
  3. 3. “A stakeholder is any group or individual who can affect, or is affected by, the achievement of a corporation’s purpose.”project’s purpose. Ed Freeman Ed Freeman, Strategic Management: A Stakeholder Approach, 1984
  4. 4. Project Benefits Benefit Categories economic social environmental learning
  5. 5. time ideas events Peter Checkland a i m s fortune Schopenhauer
  6. 6. Organisational Context
  7. 7. Out of the box…
  8. 8. Organisational Context Frederic Laloux, Reinventing Organisations, 2014 Magic • Self = centre of universe • Ritualistic • Tribes of a few hundred Impulsive • Ego = separate from others • Present focus • Chiefdoms & proto Empires Conformist • Newtonian cause & effect • Linear time line • Civilisations & Religions Achievement • More = better • Universe is complex clockwork • Modern corporations Pluralistic • All perspectives deserve equal respect • Relationships > outcomes • Family/community Evolutionary • Life as a journey • Self management • Living systems +15,000 BC 4,000 BC10,000 BC 1680 AD 1960 AD
  9. 9. The Complexity Rope Technology The Market Mother Nature Thomas L Friedman, Thank You For Being Late, 2016
  10. 10. Stakeholders cause risk Dilbert
  11. 11. Buyers Builders Users PM Team lawyers special interest groups Government Regulators audit financial beneficiaries negative stakeholders PR designers architects consultants technicians general public operators support
  12. 12. Common characteristics across ‘Great’ projects 1. Involves creating a unique competitive advantage and/or exceptional value for its stakeholders 2. Begins with a long period of project definition dedicated to defining a powerful vision and clear need 3. Creates a revolutionary project culture 4. Needs a highly qualified project leader, unconditionally supported by top management 5. Maximises use of existing knowledge, often in cooperation with outside organisations 6. Has integrated development teams with fast problem-solving capability and the ability to adapt to business, market and technology changes 7. Has a strong sense of partnership and pride Dov Dvir & Aaron Shenhar, What Great Projects Have In Common, 2011
  13. 13. Measuring Success – SEFG Pages
  14. 14. Mark Elliott, Stigmergic Collaboration: a theoretical framework for mass collaboration, 2016
  15. 15. Focus andVision
  16. 16. Organisational Context
  17. 17. click Benedict Pinches Founder and Director Oxford Major Programmes Phone: +44 (0) 7956 677 483 Email: Twitter: @oxmp Web: White Paper:
  18. 18. This presentation was delivered at an APM webinar To find out more about upcoming webinars please visit our website