1. Who is going to ruin my day?
Stakeholder identification
and management
John Zachar, FAPM
APM BR Event - Birmingham - 2011/1© John Zachar 2010
John Zachar, FAPM
Product Development Manager
Association for Project Management
Ibis House, Regent Park, Summerleys Road
Princess Risborough, Bucks., HP27 9LE
e-mail: john.zachar@apm.org.uk
www.apm.org.uk

2. Today . . . . . .
Me - JZ
APM BR Event – Malvern - 20112© John Zachar 2010
Me - JZ

3. Getting to project success
Demonstrate realisation
Meet the objective and
satisfy the CSFs
APM BR Event – Malvern - 20113© John Zachar 2010
Gain acceptance and use
of project deliverables
Demonstrate realisation
of benefits

4. Stakeholders - definition
Those who can impact the
project, or are impacted
by the project
APM BR Event – Malvern - 20114© John Zachar 2010
Those with a vested
interest in the success or
failure of the project
Anyone who can ruin my day!

5. Where do stakeholders come from?
APM BR Event – Malvern - 20115© John Zachar 2010
WIIFM

6. Where do stakeholders come from?
APM BR Event – Malvern - 20116© John Zachar 2010
The wives of NHBC’s Inspectors

7. Stakeholder roles
APM BR Event – Malvern - 20117© John Zachar 2010

8. Stakeholder assessment
Power
Low
High
High
APM BR Event – Malvern - 20118© John Zachar 2010
Interest
Low High
Predictability
Low High
Power
Low
High

9. Stakeholder assessment
Trust
High
Integrity
APM BR Event – Malvern - 20119© John Zachar 2010
Interest
Trust
Demand Supply
Low
Integrity

10. Stakeholder map
-+
APM BR Event – Malvern - 201110© John Zachar 2010
Project

11. Stakeholder plan
Name
Position
Interest
WIIFM
Influenced by
Influences
Role (organisational)
Other interests
Behaviour history
Hot buttons
Cold buttons
Strategy for management
APM BR Event – Malvern - 201111© John Zachar 2010
Influences
Power base
Power source
Attitude
Personal objective
(agenda)
Strategy for management
(by you / project)
Actions
(for you / project to take)
Reactions / results
Further actions
Think of the above as columns on a spreadsheet

12. Changing attitudes
+ve 1 3
1
2 31 2 3
2-ve
APM BR Event – Malvern - 201112© John Zachar 2010
Phases 1 2 3
neutral

13. Where do stakeholders come from?
Do you know who is likely to
ruin your day?
And what you will do to
APM BR Event – Malvern - 201113© John Zachar 2010
And what you will do to
manage them?
Remember – This is all about
achieving project success!

14. Questions
and
John Zachar, FAPM
Product Development Manager
john.zachar@apm.org.uk
www.apm.org.uk
APM BR Event – Malvern - 201114© John Zachar 2010
and
answers
? ? ? ? ?