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Find out why always knowing why, investing in people, not guessing, and not wanting everything leads to successful delivery.
Established in 1825, Standard Life is a leading provider of long term savings and investments to around six million customers worldwide.
Last year the UK business were looking to rapidly improve engagement with customers. Our business success has been largely through IFAs and employers and we knew we need to do more to support customer directly.
This required taking a fresh approach to everything from how we communicate with customers to the digital capability we offer them. On the back of years of large scale regulatory change a radically different approach to delivery was required.