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How the BBC successfully produced the Olympics

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How the BBC successfully produced the Olympics

  1. 1. How the British Broadcasting Corporation successfully produced the Olympics Jamie Hindhaugh Head of Production, London 2012 27 September 2012
  2. 2. One amazing year
  3. 3. Audience  Expecta.on  of  the  BBC  during   the  London  2012  Olympics • “Inform  and  entertain” • Wide  coverage  of  events • Patrio0c • Opportuni0es  to  follow   • Provide  familiarity niche/  smaller  events   • Provide  humour • Online  offering   • ‘All  encompassing’ • Expert  analysis • Family  focus • ‘Informa0on’ • Accessible • Keep  ahead  of  the  games • Don’t  miss  a  moment The  BBC  to  be  a   To  forge  a  sense  of   Content  is  the  key  to   trusted  guide,   belonging  when  a  Big   crea0ng  engagement.   especially  for  finding   Event  takes  place BBC  to  be  a  curator  of   and  interac0ng  with   live that  content
  4. 4. Events
  5. 5. Sport
  6. 6. News
  7. 7. Digital
  8. 8. Legacy
  9. 9. L2012 DiamondProject Triangle
  10. 10. Business case
  11. 11. Plan Do ReviewAudiences Reputation/ Brand/Satisfaction Portfolio of Revised and Individual work Aggregated aggregated key Sum of individual key targets potential targets stream targets targets and key targets and and and measures and measures measures measures identified measures, pan identified approved identified per Editorial theme L2012, signed off L2012 L2012 Finance Delivery x workstreams 5 overarching Project BBC FC Allocated Committee / budget Steering Group Editorial themes delivery Closedown pan BBC Report allocated work streams Approvals Document: Closedown Summary Governance VFM document: Document: Review of Finance Case: Targets VFM VFM previous identifying x Legacy Targets Targets identified workstreams Risks / Legacy Legacy workstreams Budget Budget Contingency Lessons Learned Lessons Learned Budget PMO Internal Audit PMO L2012 SG PIR L2012 Steering Group Governance Healthcheck Review Action plan
  12. 12. Innovate and modernise
  13. 13. The  greatest  show  on  Earth
  14. 14. The BBC’s gateway to 2012
  15. 15. World OlympicDreams
  16. 16. World Class
  17. 17. 2012 Apprentices
  18. 18. Cultural  Olympiad  and   London  2012  Fes.val
  19. 19. Olympic  Torch  Relay
  20. 20. Developing the sports story
  21. 21. Olympic Park
  22. 22. Every  session,  Every  sport,   Every  day. NEVER  MISS  A  MOMENT
  23. 23. 24  BBC  Olympic  Streams 2500  HOURS  OF  COVERAGE
  24. 24. Event  Switcher
  25. 25. Live  Interac.ve  Video  Player
  26. 26. Television6  am  –  1  am  every  day    550  HOURS  OF  COVERAGE
  27. 27. News  /  Na.ons  and  Regions
  28. 28. Journalism
  29. 29.            BBC  News  /  Lund  Point BBC  News  1,  6  and   10  bulle0ns,  BBC   News  Channel  and   BBC  World  live  from   the  Park.    
  30. 30. BBC  Opera.on  in  the  IBC
  31. 31. BBC  Opera.on  in  Salford  
  32. 32. BBC  Studios  in  the  Park
  33. 33. Radio  2
  34. 34. Big  Screens  /  Live  Sites
  35. 35. Digital  legacy Choice  and  personalisa0on Video  on  demand   Interac0ve  video Video  on  Tablet/Mobile  App   3D Super  Hi-­‐Vision
  36. 36. Social  Media
  37. 37. A  na.on  united Opening  Ceremony 28.7m  million  viewers Closing  Ceremony 27.3  million  viewers
  38. 38. Reach:Beijing  200875%London  2012  Target  85%  TV  Reach  91%  /  52.1m  
  39. 39. 96%  felt  the  BBC’s  coverage   of  the  Olympics  either  met  or   exceeded  their   expecta.ons.   85%  agree  coverage   helped  bring  the  na.on   together 74%  agree  the  way  the  BBC   covered  the  Olympics  helped   them  to  feel  part  of  the   eventSource:  Ipsos  MORI  for  the  BBC,  17-­‐19  August  2012,  878  UK  adults  18+  who  consumed  coverage   of  the  London  2012  Olympic  Games  on  the  BBC.
  40. 40. BBC  Sport  online Record  breaking    57  million   (global)  and  39  million  (UK)   browsers  to  the  BBC  Sport   site   An  average  of  9.5  million   (global)  and  7  million  (UK)   browsers  per  day 111  million  requests  for  BBC   Olympic  video  (double   previous  events)
  41. 41. BBC  Olympics  on  mobile 8.6  million  UK  mobile   browsers  to  the  BBC’s   Olympics  coverage   12  million  requests  from   mobiles  for  video 1.9  million  App  downloads
  42. 42. 24  Streams24  SD  and  HD  live  BBC  Olympic  streams  were  made  available  to  cable  and  satellite  providers.24.2m  reach  to  the  24  SD,  HD  and  Freeview  streams.  Every  single  stream  seeing  at  least  100,000  viewers.
  43. 43. Radio  5  Live 81%  rated  the  coverage   as  “excellent” Every  GB  medal  victory  has   been  captured  live  on  BBC   Radio. Paralympics  coverage  across   Radio  5  Live  and  Radio  5  Live   Sports  Extra.
  44. 44. What  the  papers  said“BBC  Sport  at  its  best”  -­‐  Daily  Mail  “Medals  all  round  for  Team  BBC”  -­‐  The  Observer  “Beeb  pundits!  reach  the  gold  standard”    -­‐  The  Sunday  Times  “Finally,  a  good  reason  to  be  glued  to  the  TV”  -­‐  The  Mail  on  Sunday  “The  good  gold  Beeb”  -­‐  Sunday  Mirror  “The  BBC’s  Olympics  coverage  has  been  a  triumph”  –  The  Metro
  45. 45. Plan Do ReviewAudiences Reputation/ Brand/Satisfaction Portfolio of Revised and Individual work Aggregated aggregated key Sum of individual key targets potential targets stream targets targets and key targets and and and measures and measures measures measures identified measures, pan identified approved identified per Editorial theme L2012, signed off L2012 L2012 Finance Delivery x workstreams 5 overarching Project BBC FC Allocated Committee / budget Steering Group Editorial themes delivery Closedown pan BBC Report allocated work streams Approvals Document: Closedown Summary Governance VFM document: Document: Review of Finance Case: Targets VFM VFM previous identifying x Legacy Targets Targets identified workstreams Risks / Legacy Legacy workstreams Budget Budget Contingency Lessons Learned Lessons Learned Budget PMO Internal Audit PMO L2012 SG PIR L2012 Steering Group Governance Healthcheck Review Action plan
  46. 46. PartnershipsBritish Olympic Association Visit London EricssonInternational Olympic Committee Comic Relief Olympic Delivery Authority Badminton EnglandHackney Council 5 Olympic Boroughs BTLondon Mayor’s Office Royal Shakespeare CompanyBritish Rowing National Archive Arts CouncilWimbledon Deloittes Camelot UK AthleticsSiemens British Council Sport England Barbican
  47. 47. Future Challenges
  48. 48. Project Manager is NOT a job title
  49. 49. Q  &  A

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