This research report follows individuals at different stages in their healthy living journey - starting out, on the way, and maintenece. We uncover how motivations and habits shift from stage to stage and what helps them along the way. Insight around what makes a healthy brand is also included as well as pointed reccomendations for those brands in that space on how to best engage,market, how to sell, and where to sell.
Discover the five musts for a brand in order to be considered healthy
Unearth what consumers in the three stages want and need from brands
Find out what sources consumers' trust and how they want to be approached