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Model Blog Case Study NGI


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A brief case study on the Model Blog presented at the NGI Symposium 2009 : Audience Development in Challenging Times.

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Model Blog Case Study NGI

  1. 1. The Model blog Aoife Flynn
  2. 2. Jan 2007 - 2009
  3. 3. Virtual Front Desk <ul><li>Welcoming </li></ul><ul><li>Informal </li></ul><ul><li>Info gathering </li></ul><ul><li>Social </li></ul><ul><li>Informative </li></ul><ul><li>Interactive </li></ul>
  4. 4. Web 2.0 <ul><li>Interaction </li></ul><ul><li>Community </li></ul><ul><li>Accessibility </li></ul><ul><li>Experiential </li></ul><ul><li>Trackable </li></ul><ul><li>Free </li></ul>
  5. 5.
  6. 6.
  7. 7. Website v’s Blog
  8. 8. Did it Work? Yes!
  9. 9. Blog FAQ <ul><li>Cost </li></ul><ul><li>Set-up time </li></ul><ul><li>Which client – we use </li></ul><ul><li>Running time </li></ul><ul><li>What to write about </li></ul><ul><li>Comments- on or off </li></ul><ul><li>Why Blog at all? </li></ul>
  10. 10. <ul><li>[email_address] </li></ul><ul><li>Full text and slides at </li></ul><ul><li> </li></ul>