Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Model Blog Case Study NGI

713 views

Published on

A brief case study on the Model Blog presented at the NGI Symposium 2009 : Audience Development in Challenging Times.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Model Blog Case Study NGI

  1. 1. The Model blog Aoife Flynn
  2. 2. Jan 2007 - 2009
  3. 3. Virtual Front Desk <ul><li>Welcoming </li></ul><ul><li>Informal </li></ul><ul><li>Info gathering </li></ul><ul><li>Social </li></ul><ul><li>Informative </li></ul><ul><li>Interactive </li></ul>
  4. 4. Web 2.0 <ul><li>Interaction </li></ul><ul><li>Community </li></ul><ul><li>Accessibility </li></ul><ul><li>Experiential </li></ul><ul><li>Trackable </li></ul><ul><li>Free </li></ul>
  5. 5. http://www.modelart.ie
  6. 6. http://sligomodelblog.wordpress.com
  7. 7. Website v’s Blog
  8. 8. Did it Work? Yes!
  9. 9. Blog FAQ <ul><li>Cost </li></ul><ul><li>Set-up time </li></ul><ul><li>Which client – we use wordpress.com </li></ul><ul><li>Running time </li></ul><ul><li>What to write about </li></ul><ul><li>Comments- on or off </li></ul><ul><li>Why Blog at all? </li></ul>
  10. 10. <ul><li>[email_address] </li></ul><ul><li>Full text and slides at </li></ul><ul><li>www.asquared.ie/news.html </li></ul>

×