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Social Media and 2010 Olympic Winter Games

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Social Media and 2010 Olympic Winter Games

  1. 1. SOCIAL MEDIA:<br />The 2010 Winter Games – You Gotta Be Here<br />Christine WoodDirector, Social Media and Online Communications <br />Province of British Columbia<br />
  2. 2. Why Social Media? <br /><ul><li> Attracts new audiences
  3. 3. Puts a human face on government
  4. 4. Opens up a conversation</li></li></ul><li>Our goals<br /><ul><li>To create interesting content that instils pride in BC and the 2010 Winter Games
  5. 5. Use multiple social media channels to provide real-time info
  6. 6. To create an online community where people share their stories</li></li></ul><li>Our approach <br />
  7. 7. Olympian Effort <br />• 5 1/2 weeks<br /><ul><li> Night rotations
  8. 8. 2 shifts a day
  9. 9. 39 days in a row</li></li></ul><li>104,159 visits over the 17 days of Olympic Games<br />
  10. 10. Features<br />Olympic Torch Community Map http://yougottabehere.com/torch_relay/<br />Olympic and Paralympic Athlete Cards http://yougottabehere.com/Olympics/<br />
  11. 11. A word about our blog http://yougottabehere.com/blog/archive/<br />
  12. 12. Building a community through personality...<br />
  13. 13. Local content, international exposure <br />
  14. 14. Ice skating, Sumi, free attractions – Oh My! <br />
  15. 15. Building the brand, one @reply at a time<br />
  16. 16. Capturing our SPIRIT and sense of community...<br />
  17. 17. 3,500 photos from across British Columbia<br />
  18. 18. 120 visual stories in your own words... <br />
  19. 19. You Gotta Be Here in 2010 http://www.youtube.com/watch?v=mT01Gi-bI9o<br />
  20. 20. You Gotta Be in Salmo B.C. http://www.youtube.com/watch?v=nrDBFo1Ir48<br />Olympic Flame Comes to Bella Bella http://www.youtube.com/watch?v=GT-fVk0b2LA<br />
  21. 21. 4 key lessons <br /><ul><li>Circulate timely, relevant and accurate info
  22. 22. Let the community share their story, their way
  23. 23. Be genuine, really listen and share
  24. 24. An editorial calendar for your blog! </li></li></ul><li>By the numbers<br /><ul><li>104,159 visits our website over the 17 days of the Olympic Games    
  25. 25. 120 YouTube videos, viewed 563,000 times
  26. 26. 61 blog posts
  27. 27. 7,200 fans on Facebook, 1,441 interactions per week
  28. 28. 1,928 Twitter followers, close to 1,500 tweets
  29. 29. 14,722 total click-thrus from January 21 – end of Olympics
  30. 30. 3,500 photos on Flickr
  31. 31. 17,000 views of our Google free attractions map </li></li></ul><li>Our next steps<br />Expand our presence on Facebook <br /><ul><li>Healthy Living
  32. 32. Jobs & Economy
  33. 33. Environmental Management
  34. 34. Education & Literacy</li></ul>Continue to explore and refine use of Wordpress<br /><ul><li>NEW B.C. Jobs and Economy website</li></li></ul><li>Customizing Wordpress <br />
  35. 35. Questions?...<br />
  36. 36. Christine Wood <br />E-mail: christine.wood@gov.bc.ca<br />LinkedIn: <br />http://ca.linkedin.com/pub/christine-wood/20/511/943<br />Twitter: @chicken_scratch <br />

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