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B2B Part III


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B2B Part III

  1. 1. Social Media Opportunities<br />International Marketing Secretariat<br />International Trade and Investment Attraction Division<br />Ministry of Jobs, Tourism and Innovation<br />
  2. 2. Agenda<br />Introductions<br />Overview of Digital Strategy<br />What Does this Mean for Your Business Objectives?<br />
  3. 3. Terminology<br />Social Media: Considered new media and communication that is creating a world conversation online with dialogue. <br />Social Marketing: Injects humanity into the delivery and reception of business communications by emphasizing relationships and meaningful experiences with people rather than simple transactions.<br />Professional Business Social Identity: Fusing business networking with the relationship-building power of social networking. <br />Open Source Platforms: Free websites where the sharing of technological information, engagement and growth of content communities takes place. <br />
  4. 4. Why have a Digital Strategy?<br />Launching a digital strategy will, at a minimum, increase brand profile, enhance digital presence and advance B2B matches and connections and take advantage of digital opportunities. <br />IBM Canada believes social savvy businesses are already outperforming their competitors by adopting social networking technologies. <br />93% of marketers use social media for business (Socioeconomics).<br />Software company reports 24% of social media leads convert to sales opportunities.<br />“Social Media is not about technology, Social Media is about People”<br />
  5. 5. STRATEGY 1: Building brand reputation, awareness and professional business social identity <br />Protect, expand and strengthen brand by proactively engaging and listening to online conversations of customers and clients.<br />2010 Wave 5 Report “The Socialisation of Brands” surveyed 40,000 businesses in 58 countries and found almost half of the respondents were accessing brand communities on social networks. <br />What does it look like?<br /><ul><li> Live chats, podcasts, webinars, facebook, blogging, and micro-blogging (tweeting) from the experts in trade and investment
  6. 6. Website, micro-sites, landing pages with high search equity and traffic</li></ul>“90% of consumers trust peer recommendations, only 14% trust ads” “34% of Bloggers post opinions about products & brands”<br />
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  9. 9. STRATEGY 2: Mobile Access<br />Mobile technologies are increasingly part of how businesses reach customers and clients in rural and urban areas and domestic and international marketplaces. <br />In 2010, Forbes reported 45 per cent of senior corporate executives believe a smartphone or web-enabled tablet will be their primary device for business-related use within 3 years.<br />What does it look like?<br /><ul><li> Customized business APPS supporting missions, events and trade shows
  10. 10. Adoption of APPS by TID to facilitate B2B social networking </li></ul>“In 10 years, over 40% of the Fortune 500 will no longer be here”<br />“Over 50% of the Population is under 30 years old”<br />
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  12. 12. STRATEGY 3: Effectively engaging business online<br />Using open-source platforms to listen , engage in transparent interaction across social channels, build trusted in-house expertise online, and develop real-time responsiveness.<br />London-based social marketing agency FreshNetworks claims 40 percent of businesses around the world have successfully leveraged social platforms for new business development.<br />What does it look like?<br /><ul><li> B2B and B2C
  13. 13. Listening and adapting targeted outreach to business communities online in blogs, wikis, and LinkedIn company pages where they are doing business
  14. 14. Integration with business software (e.g. Salesforce)
  15. 15. Business social forums and business engagement platforms</li></ul>“The ROI of Social Media is Your Business will Still Exist in 5 Years”<br />
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  20. 20. STRATEGY 4: Open Government and Transparency<br />Activities and platforms to facilitate data-sharing, self-service and interactive communications tools. These activities solicit feedback and help TID meet businesses expectations on engagement and transparency.<br />Citizens @ the Centre: B.C. Government 2.0 is driving transformation and a new technology strategy for Government<br />What does it look like?<br /><ul><li> Open information driving thought leadership in B.C.
  21. 21. B.C. Government 2.0
  22. 22. Provision of market and business data across the open web
  23. 23. White papers, strategy documents, business information for clients </li></li></ul><li>What Does this Mean for Your Business Objectives?<br />Why Do B2B Companies Need Online Communities?<br /> <br />Support – A self-service support community with knowledge base articles, product-based support forums and training resources decreases support costs and increases customer education<br />Customer Loyalty – Online communities correlate strongly with brand loyalty. A study by the Wall Street Journal found customers were 50 per cent more likely to renew their subscription to a product or service when they were a part of a corresponding online community<br />Collaboration – Online communities create a space for all stakeholders – customers, employees, partners, and suppliers – to communicate with one another. In such a space, innovation and advancement can happen daily<br />Gaining Insights – Conversations and feedback in online communities can be distributed across departments to better equip groups like support, product development, account management and marketing<br />
  24. 24. Get Recognized and Be an Influencer - Share Market Information<br />
  25. 25. Promote BC Company Talent to Large Crowds<br />
  26. 26. Reach Beyond a Mission or Trade Show – Where are you and ITIA Services?<br />
  27. 27. Questions?<br />