Analysis of magazine front covers Cover 1.NME Sept 2009 Dizzee Rascal Edition
THE MASTHEAD THE HEADER Red, big and clear for their targeted audience to see + FRONT COVER ANALYSIS Suggests that on the 16th page there is a spread about his tour. buy it. NME- stands for This tells you what is included in “new musical express” the magazine suggest that its rebellious. THE SELLUSE OF A FLASH-(offering LINES/COVER LINESsomething extra to T.A) Its telling you that there isAn exclusive news that information about other starsWould excited the reader included in the magazine, which interests the reader as its notAs it stands out and grabs their only on “dizzee rascal”AttentionBACKGROUND THE MAIN IMAGE ….The background is graffiti The main image is at a canted anglewhich links in with links in of a hiphop star which suggest thewith the theme of the genre of the magazine. It dominatesmagazine; the rebellious the page with his name anchoredstreet conceptUSE OF A PULL THE MAIN COVER LINEQUOTE The main cover line spreads acrossThe quote suggests that he is the magazine along with the image, astalking directly to the audience it anchors the image, telling theand letting them know he is audience who it ishappy by the expression on hisface THE FOOTER Barcode- RULE OF THIRDS/THE This tells you what else date/issue/price LEFT THIRD it included in the It is important for the barcode On the left the title magazine. That there to be there as it is used for the dominates the top page as are other artists genres magazine to sell to their its big, the clear picture of targeted audience also lets the graffiti in the background the audience know the price and issue
TARGET AUDIENCE OF THIS MAGAZINESocial classthe class this appeals to theyounger generation, especiallystudents with a decent income,as it shows you the things theywould have a keen interest in.The NME audience are veryinfluential in their social circlesand are twice as likely as theaverage to be the first amongsttheir friends to know what is Musicgoing on Not surprisingly the NME audience are completely obsessed by music. Reader research has demonstrated that they rely on the editorial and the ads to keep them up gender to date with new music. This knowledge then makes them Male: 66% Female 34% the authority in music in their peer group also it suggests Age that there is a wide range of the music genre Median age: 23 Student 35% The magazine is £2.40
STRETCH AND CHALLENGE ACTIVITY- USE THE HYPERLINK FOR DIRECT ACCESS TO NME http://www.nme.com/magazine There are two NME bands" fall within very narrow parameters. In the 80s, the paper prided publishers called Emily itself on its coverage of hip hop, R&B and Hutchings and Tracy the emerging dance scene which it took Cheesman seriously and featured prominently - alongside the usual Peel-endorsed indie Its first issue was in fare. Now, though, its range of approved 1952 and the total bands has dramatically shrunk to a strand embodied by the [Arctic] Monkeys, circulation is 56,284 Babyshambles and Muse the target audience for nme magazine isThe New Musical Express (betterknown as the NME) is a popular music teenagers up to about the age of 15-21. becausemagazine in the United Kingdom which they are the type of people who go to more gigshas been published weekly since March and music festivals so they want to read up on1952. It was the first British paper to bands so they know the latest news. Also iinclude a singles chart which first believe this because of the style of theappeared in the 14 November 1952 magazine, its very informal and looks as thoughedition. The magazines commercial its made for younger people. Big bold texts areheyday was during the 1970s when it used and bright colours that make it stand outbecame the best-selling British music and make teenagers want to buy it, to people amagazine. During the period 1972 to bit older is doesnt matter as much what the1976 it was particularly associated withGonzo journalism, then became closely magazine looks like more the stories that areassociated with Punk rock through the published in it. Also the contents of the magazinewriting of Tony Parsons and Julie of completely on certain music artists or venuesBurchill. that are out at the minute that teenagers who are very interested in music would enjoy reading more and possibly understand more.
MORE DETAILED RESEARCH INTO NME MAGAZINE http://www.nme.com/magazine