This is my task 4a

1. 1) What types of magazine and target audiences had
IPC been associated with over the years?
The 1800’s
IPC started by publishing a newspaper called ‘The Field’ in the 1800’s and the target
audience would have been predominantly been the upper class males. Eight further
titles such as: ‘Country life’ ‘cycling weekly’ ‘The Railway magazine’ ‘Yachting world’
were also published by IPC in the 1800’s. The target audiences of these magazines would
most likely be those who enjoy sport (Yachting world and Cycling weekly) and again
were most likely to be of the upper class as they would have to be able to afford a bike,
and the ability to sail boats.
The early 1900’s
‘Home and Gardens’ became one of the first magazines published after the First World
War. Although newspapers still existed and were well used, magazines we seen as
something new for readers. The target audience for this magazine would be both male
and female due to the stereotypical interest for the home by women and the interest of
gardening that is seen as a more unisex (however mostly male) hobby.
The 1920’s.
‘Woman and Home’ entered the market in 1926 which had majored on fiction due to its
144 pages. Its name for the fact it contains the word ‘woman’ is striving to attract a
female audience (most likely upper class) who are interested in their home. I have
noticed that the main focus in the contents of these magazines of that era are ‘the
home’.

2. Question 1 continued:
The 1930’s.
The sheer popularity of women's magazines continues in the 1930’s where the launch
of ‘Woman's Own’ occurred. The magazine came with ‘Three skeins of wool with
every copy!’ It is clear that the target audience of these types of magazines are the
average home loving woman of that era and of today due to the fact that the titles are
still going strong today.
It is clear that the magazine was taking over at this point and although the newspaper
was still popular, the magazine reading became a regular hobby for many upper class
people from that era and all people in general today. This industrial change (the
development of magazines) meant that IPC could broaden its audience reach due to
the many options the magazine had for everyone. The different categories of
magazine meant that there was something for everyone hence the broadening of the
audience reach.
The 1960’s.
1960’s saw the birth of the new football magazine ‘Shoot!’. It was introduced in order
to maintain the knowledge of the England’s world cup victory and familiarize the
target audience on that memorable event. Due to the stereotype that football appeals
to men more than women, the target audience for this new magazine would have
been mainly males.
In the 1960’s, sporting magazines were introduced however the genre of magazines to
do with ‘the home’ were introduced to the target audience of women.

3. Question 1 continued:
The 1970’s.
Although ‘Woman’ and ‘Woman's Own’ was still as popular as previous years, sporting
(specifically fishing) magazines were introduced such as: ‘Anglers Mail’ and ‘Yachting
monthly’. These genres of magazines were most likely to receive a male audience.
The 1980’s.
This time period saw the introduction to teen fashion/beauty magazines such as ‘Chat’
and ‘Mizz’. This period also brought along a collection of titles mainly focusing on
vanity for example ‘Wedding and Home’. It is apparent that in this period of time, IPC
focused its magazines contents on a predominantly female target audience. Marie
Claire was published which targeted a female audience due to its heavy influences on
female celebrity culture, it focused on the beauty of women and included various
types of inspiration on beauty/haircare/fashion etc for its target audience.
The 1990’s.
1991 brought about the arrival of TV magazine ‘What’s On TV’ a magazine including
programme times for the upcoming week of TV and will perhaps include spoilers on
the upcoming programmes. This magazine would/still does appeal to a wider target of
both males and females of most classes (unlikely to be lower class) due to the sheer
quantity of people who watched/still watch TV today.
The 90’s brought about the birth of ‘Loaded’, a magazine aimed at men and on the
cover, the main images were of a women usually in her underwear. Today there are
various versions of this genre of magazine published also by IPC.

4. Question 1 continued:
2000- today.
The start of a new millennium brought about the competition for the
magazines to make their millions. It saw the introduction of ‘Nuts’ aimed
mainly at males due to its graphic female content. It was the first men's
weekly magazine ever to be published which meant that it had a high
demand from its male target audience therefore a high popularity.
2005 saw the new generation of ‘Real like weekly for Women’ given the title
‘Pick me up’. The gossip magazines were introduced mainly appealing to a
female audience due to the stories published and the fact that they mainly
include women/ girls.
The development from newspapers to magazines and the genres/titles a main
target audiences that have become apparent over the years:
Over the years, we have seen the development of newspapers and the taking
over of magazines. We have seen how the increase in demand for certain
genre’s meant that these magazine titles such as: ‘Mizz’ were developed into
a more mature target audience of women by titles such as ‘Marie Claire’ and
‘Pick me Up’. I have seen that there are many different versions of perhaps
the same genre and target audience in order to appeal to a wide range of
audiences and to increase the sales of that particular title.

5. 2) Why might IPC be an appropriate publisher for a new
music magazine?
IPC would be appropriate for the publication of a new
music magazine because of the success it has had with
various different genre’s over the years since the 1800’s.
The music magazine would most likely be successful
because the roots of IPC go back to 1963 so they have
been made aware of the demand for the certain genre’s
of music that appeal to most people (more specially to its
target audience for each genre) and how to go about
advertising the magazine or how to increase it sales.
It has taken many twists in the types of media they had
produced (newspapers-magazines) as shown by the 150
year period timeline. That therefore is representative of
its versatility therefore the variety of media it is capable
of producing.

6. 3) What genre’s of magazine/types of magazine’s would they
be likely to publish?
In the time period we are in now, there is constantly a high
demand for pop/rock, rap, hip hop etc. These genres are
apparent to appeal to most people of this modern era.
This means that these types of sub-genres are likely to be
produced by IPC in order to appeal to young people of today.
On the other hand due to the high concentration of ‘young
music’ today, there would be a space for music to appeal to a
mature audience for example ‘classical’ ‘opera’ etc. This
means that there is an option for a magazine title to appeal to
a wide audience.
IPC would most likely produce a modern music magazine
appealing to a unisex ‘youth’ target audience and a magazine
perhaps with the sub-genre of ‘classical’ to further appeal to a
stereotypically mature audience even though there will be
some youth’s attracted to a ‘classical’ magazine.

7. 4) Why might alternative publishers like Bauer be
appropriate?
Alternative publishers such as Bauer bring different
ideas and concepts to publishing different types of
media, this means that the introduction to new
publishers would have a positive effect on the
production of a new music magazine or magazines
of various different genres/sub- genres.