1. WHAT KIND OF MEDIA
INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
By Paige Coles

2. MEDIA INSTITUTION
An established, often profit-based organisation, that
deal in the creation& distribution of advertising,
entertainment & services.

3. INTER MEDIA PARTNERS
‘InterMedia Partners, LP is a private equity investment fund focusing on the media industry across all
platforms - television, radio, publishing, internet and marketing. The current fund is focused on content assets
which target underserved markets.’ – Inter Media
This is a company which works as a partner with the magazine to help make it successful in the particular
market. There aim is to help optimize the company through their extensive networks of relationships. I would
use this company to help distribute my product because they are a big successful company.
Also, this company supports ‘VIBE’ magazine, a magazine I have based my media product around. Therefore,
it would be a good idea to follow in the same footpaths as VIBE magazine as they are a huge successful media
company.
This company also distributes television channels. For example, one of the channels they distribute is Sports
Man Channel. This is a channel devoted to all the sports men in the united states.

4. IPC MEDIA
‘With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile,
tablets and events. As the UK's leading consumer magazine publisher we engage with 26m UK adults - almost two
thirds of UK women and 42% of UK men. Our award winning portfolio of websites reaches over 25 million users
globally every month.’ – IPC Media
This is a company which works with the maker of the magazine to advertise, produce and sell the magazine, making
it a large and successful business. I would use this media institution to help distribute my magazine because it is well
known for the amount of magazines it helps produce and sell.
Also, the company distributes ‘NME’ magazine, a popular and very successful music magazine. As this is a
successful magazine, it would be wise to use the same distributer to make sure that my media creation becomes as
successful as NME.
‘Our mass market women's division comprises famous women's weeklies including Now, Chat and Woman; TV
entertainment brands including What's on TV, TVTimes and TV & Satellite Week and the goodtoknow network.
Our men's portfolio, IPC Inspire, has a wealth of leisure brands including Country Life, Horse & Hound, Rugby
World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME. IPC Southbank is our
upmarket women's division and comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands
including woman&home and Essentials and home interest brands including Ideal Home, Livingetc and
housetohome’ – IPC Media. This shows that they make a range of media products for different target audiences.