Within my questionnaire I used a range of quantitative (Questions with set answers which
the audience must chose from) and qualitative (Questions where the audience themselves
must think of the answer including thoughts and opinions.)
Both quantitative and qualitative questions have advantages and disadvantages.
Quantitative data helps give a clear percentage so that you can group the answers and find
out what the best solution to a problem is based on a majority. However qualitative data
also has advantages as it helps give personal opinion and thoughts to the
questionnaire, this will help the editors of the magazine have direct feedback to the
audience and they will then be able to directly add features to the magazine which will
appeal to the target audience.
I asked seven males and four females to answer the questionnaire, they were all between
the ages of 15-26, I asked these people as they are the target audience of my
magazine, this means I should get their opinions on the magazine as they will be the
people reading and buying the magazine. I asked both males and females as I want my
magazine to appeal to both males and females as this will increase the range of the target
audience so that the magazine can become more popular. I asked people between the
ages of 15 and 26 as they are the people most likely to listen to the electronic/club music
the magazine is about, this is why they fall into my target audience; thus why I had them
complete the questionnaire.
Which magazine would you most likely buy
From these results we can see which magazine the target audience would prefer to read, we see that the majority
of males would prefer to read Mixmag with some interest in Vibe, NME and Kerrang. We also see that the female
audience also favoured Mixmag over the other4 magazine with a small percentage saying they would like to read
NME. From this we can see what the target audience of my magazine like to read, this allows me to gather
important information on what the magazine should look and read like. As Mixmag was the overall proffered
magazine it shows me that my magazine should share some features similar to those of Mixmag; this is so the
target audience will be familiar with these features and overall enjoy reading the magazine with these features.
However due to there being some interest in the other magazine it shows me that the magazine should also have
some features which resemble the other magazine, as thi8s would greatly appeal to the target audience.
How often do you go to concerts gigs and
Males and Females
Number of People
These results show how often the males and females filling in the questionnaire see live music. This gives me an
idea of how in depth the magazine should be as if all the target audience regularly went to concerts I know the
magazine would have to provide lots of information to satisfy the reader. However from the chart we can see that
most of the target audience go to concerts monthly to yearly, this shows me that my magazine should be detailed
but not contain so much information that it puts the reader off. From this chart I can also see how often the
magazine should be published, as it shows most of the target audience have a regular interest in music
suggesting that the magazine should be published monthly.
Number of People
How much would you be willing to spend on
a music magazine?
From these results we can see what the target audiences opinion on the price of the magazine is. This gives me a
very good idea on how much I should sell the magazine for in order for the magazine to appeal to the target
audience. If the price of the magazine is not right and therefore does not appeal to the target audience then less of
the audience will but the magazine no matter how good the quality of the magazine is. This is why it is very
important to get the price of the magazine correct in order for the magazine to reach maximum sales. From the
chart we can see how much the magazine should be sold for according to the members of the target audience
who answered the questionnaire; we see that there was a difference between the male and female opinion on the
price the magazine should be sold for, we see that a high percentage of the males believed the magazine should
be sold at £2-£3 whereas no woman thought the magazine should be sold at that price. However both a high
percentage of males and females believed the magazine should be soled at £1-£2. Therefore it would be in the
magazine best interest to sell it at this price; as this will allow the magazine to appeal to a larger range of the
How often, ideally, would you like a music
magazine to be released?
From this question the target audience is directly telling us how often they would like to
receive a magazine, this corresponds with the results from the question “How often do
you go to concerts gigs and festivals?”. This shows us how like in the other question
most of the audience would like a magazine monthly, this supports the idea that as they
mostly go to concerts monthly they would most likely want a music magazine monthly
as well, as this reflects how interested they are in music. As they want a monthly
magazine it also allows me to include a monthly summary of the news in dance music;
this will also appeal to the target audience as this will match how much information they
want to receive from the magazine.
Why would you read a music magazine an
what would you expect from a music
From the results I now know that the majority of the audience want
news and information about specific artists and venues. The target
audience stated that information on upcoming albums and artists was
most important to them as they wanted to be guided on what to buy and
who to listen to. The audience also wanted information on clubs and
concerts, this is so they know where to see these artists and where they
can listen to music the magazine recommends. Some of the audience
also stated some features that they would like to see in the
magazine, this ranged from including star ratings to guide the audience
on what to buy and what to listen to. Another feature was that the
magazine should not just give information but include detailed and brief
news about a range of artists that are from this type of sub genre of
music. This is so the audience can learn about a range of new artists
they would have not listened to before rather than learning lots of
information about a artist they already know about.
What Genre of music would you say you
listen to most?
Most of the target audience gave a range of music they like to listen
to, most included the dance/electronic music the magazine is based
on, however a majority included music the magazine does not focus on
such as hip hop and pop. Therefore to satisfy this audience I should
include features from these styles of magazine; this is so a larger range
of audiences will want to read the magazine for the features it
includes, even if the music the magazine focuses on does not appeal to
them. The fact that a lot of the audience who answered the questionnaire
stated that one of their favourite music types is electronic, gives me
further evidence that the magazine will appeal to a wide audience and
therefore I should ensure the magazine includes features which a wide
range of people will like so the magazine appeals to them.
Who is your favourite artist/band?
From the question the results varied, however most stated that their
favourite artist was a dance or electronic type of artist. This means that
the magazine is focused on the correct target audience as the audience
we asked were interested in the type of music the magazine will offer.
This also tells me that the magazine should use some of these artists
on the cover of the magazine. This is so a wide variety of people, who
are interested in that artist, will therefore see that the magazine includes
artists and information which appeals to them. This further engages the
audience so they are more likely to buy the magazine. From this I can
again see that there is a large audience which the magazine can appeal
to, this therefore means I should make the magazine unisex and include
features which a large audience will enjoy. This is so more than just the
target audience will buy the magazine