Best Practices for Facebook

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This presentation was prepared for the Katie School Symposium on April 21, 2011.

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  • State Ethics Exam statement on Facebook: Using your University email account for non-University business is inappropriate unless specifically allowed by your University's appropriate use policy. Though limited personal use may be allowable, George should utilize a personal email account, such as Hotmail or Yahoo, to subscribe to Facebook. He should also consult campus appropriate use policies and departmental policies to determine any other restrictions that may exist in regard to his computer usage.
  • Best Practices for Facebook

    1. 1. Best Practices <br />in<br />Annette States LevittApril 21, 2011Katie School Symposium<br />
    2. 2. Branding & RelationshipManagement<br />
    3. 3. Brand Your Look<br />
    4. 4.
    5. 5.
    6. 6. Brand Your Personalities<br />
    7. 7.
    8. 8. Professional Profile<br /><ul><li>Ethics policies for state employees
    9. 9. Communicate with customers
    10. 10. Create consistency & authenticity
    11. 11. Set personal/professional boundaries</li></li></ul><li>Brand Your Connections<br />
    12. 12.
    13. 13. Pretty doesn’t mean a thing, if I can’t get it to work.<br />
    14. 14.
    15. 15.
    16. 16. Create Guidelines<br />
    17. 17.
    18. 18. Create Opportunities for Engagement<br />
    19. 19.
    20. 20. Let Them Know You are Listening<br />
    21. 21.
    22. 22. Make Them Feel Special<br />
    23. 23.
    24. 24.
    25. 25. Questions?<br />

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