UCR Social MediaAnne Sophie Laurent – Fall 2011
OVERVIEW      O BLOG      O FACEBOOK      O TWITTER      O LINKEDIN      O CLOSING THOUGHTSAS Laurent - Fall 2011 - Social...
BLOGAS Laurent - Fall 2011 - Social Media Marketing   3
BLOG      O UCR Social Media AS Laurent      O 12 followers      O 15 final posts      O Pageviews : 434      O Most comme...
BLOG - VIDEOAS Laurent - Fall 2011 - Social Media Marketing   5
FACEBOOKAS Laurent - Fall 2011 - Social Media Marketing   6
FACEBOOK      O Anne Sophie Laurent (personal account)      O Play a crucial role in marketing and         business       ...
FACEBOOK - ANALYTICS      O Social Media List : 22 friends      O Brands and groups I’m following : 10AS Laurent - Fall 20...
TWITTERAS Laurent - Fall 2011 - Social Media Marketing   9
TWITTER      O @AnneSophieLUCR      O Like Facebook, important tool for a        company to be closer to its customers    ...
LinkedInAS Laurent - Fall 2011 - Social Media Marketing   11
LinkedIn      O Anne Sophie Laurent      O Already had a LinkedIn account before      O Using LinkedIn to build my persona...
CLOSING THOUGHTS      O Online communities      O Knowledge sharing      O Use of these tools for business      O Use vs N...
THANKS FOR LISTENINGAS Laurent - Fall 2011 - Social Media Marketing   14
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Ucr social media

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Ucr social media

  1. 1. UCR Social MediaAnne Sophie Laurent – Fall 2011
  2. 2. OVERVIEW O BLOG O FACEBOOK O TWITTER O LINKEDIN O CLOSING THOUGHTSAS Laurent - Fall 2011 - Social Media Marketing 2
  3. 3. BLOGAS Laurent - Fall 2011 - Social Media Marketing 3
  4. 4. BLOG O UCR Social Media AS Laurent O 12 followers O 15 final posts O Pageviews : 434 O Most comments: “Why social media marketing ? O Keep a blog ?AS Laurent - Fall 2011 - Social Media Marketing 4
  5. 5. BLOG - VIDEOAS Laurent - Fall 2011 - Social Media Marketing 5
  6. 6. FACEBOOKAS Laurent - Fall 2011 - Social Media Marketing 6
  7. 7. FACEBOOK O Anne Sophie Laurent (personal account) O Play a crucial role in marketing and business O Interaction with customers O Relationship O Allow more power to customers O Perceptions shift O Effectiveness O Use in the future ? O Personal and Professional purposeAS Laurent - Fall 2011 - Social Media Marketing 7
  8. 8. FACEBOOK - ANALYTICS O Social Media List : 22 friends O Brands and groups I’m following : 10AS Laurent - Fall 2011 - Social Media Marketing 8
  9. 9. TWITTERAS Laurent - Fall 2011 - Social Media Marketing 9
  10. 10. TWITTER O @AnneSophieLUCR O Like Facebook, important tool for a company to be closer to its customers O Keep using Twitter ? O Following O Classmates O KTLA, LeMonde.fr, L.A Times, UC Riverside… O Perceived Strengths and WeaknessesAS Laurent - Fall 2011 - Social Media Marketing 10
  11. 11. LinkedInAS Laurent - Fall 2011 - Social Media Marketing 11
  12. 12. LinkedIn O Anne Sophie Laurent O Already had a LinkedIn account before O Using LinkedIn to build my personal brand O Groups I belong to O UC Riverside Alumni O IDRAC ParisAS Laurent - Fall 2011 - Social Media Marketing 12
  13. 13. CLOSING THOUGHTS O Online communities O Knowledge sharing O Use of these tools for business O Use vs Not useAS Laurent - Fall 2011 - Social Media Marketing 13
  14. 14. THANKS FOR LISTENINGAS Laurent - Fall 2011 - Social Media Marketing 14

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