What can politicians learn from Obama’s Social Media Campaign?

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Based on a 50+slide presentation for IAB Net Café about Efficiency of Social Media, this exec sum does focus entirely on the lessons learned. These lessons should not only be valuable for political movements or charity projects but as well for companies & their marketeers.

What can politicians learn from Obama’s Social Media Campaign?

  1. 1. Can politicans learn from Obama’s Social Media Campaign? Exec Summary Extract from the IAB seminar “Efficiency of Social Media” 12 March 2009 Antony Slabinck – LBi Client Service Director Rik Lagey – LBi Client manager www.lbigroup.be The full version of this exec sum can be found on www.slideshare.net: http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange
  2. 2. <ul><li>Make sure you first understand Social Media! </li></ul><ul><li>Social media won’t help you at all if you don’t really understand what it is all </li></ul><ul><li>about : 2.0 is just a total new way of communicating with your audience ! </li></ul><ul><li>Don’t talk about you, talk about them (Their dreams, their objectives, …) </li></ul><ul><li>Make sure you Listen & Join their dialogue (Go for the ongoing dialogue) </li></ul><ul><li>Always bring a positive story (“Fight & avoid the smears!”) </li></ul><ul><li>Make sure your presence is consistent , relevant & honest </li></ul><ul><li>Empower your audience into real ambassadors </li></ul><ul><li>Stimulate engagement as much as possible (involvement & collaboration) </li></ul>
  3. 3. <ul><li>What can politicians learn from Obama’s Campaign? </li></ul><ul><li>Activate social media in a very early stage (15 months before elections ) </li></ul><ul><li>Come with a powerful tagline (“Yes we can!”) </li></ul><ul><li>Microsegmentation is key </li></ul><ul><li>Pick up strong user generated stories (“Share” - It’s about them!) </li></ul><ul><li>Boost these stories through communities & networks (Ask the public to help, Empower them with tools, Friends getting friends, …) </li></ul><ul><li>Don’t hesitate to use several Call to Actions </li></ul><ul><li>Consistent 360 degrees presence (Offline & Online) </li></ul>
  4. 4. Thank you ! www.lbigroup.be www.lbigroup.be twitter.com/LBi_Belgium Contact: Antony Slabinck Client Service Director [email_address] The full version of this exec sum can be found on www.slideshare.net : http://www.slideshare.net/aslabinck/barack-obama-election-campaign-2008-lbis-hopeactchange

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