Social Media Listening Strategy - How To Start?

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Social Media Listening Strategy - How To Start?

  1. 1. I want to listen. How do I start?<br />LBi’s Social Media Afternoon – Brussels, July 9th, 2009<br />Timothy Wyffels– Social Media Consultant<br />
  2. 2.
  3. 3. Where do I start?<br />
  4. 4. Roadmap<br />Monitor <br />Listen <br />Create, Share & Personalize<br />Dialogue<br />Find Brand Ambassadors <br />Empower<br />Engage<br />
  5. 5. Monitor<br />Are you part of the conversation? Off course you are!<br /> People are talking about your brand all over the web!<br />
  6. 6.
  7. 7.
  8. 8. 2. Listen<br />LISTEN before you speak, and become part of the community.<br />Who is talking about my brand?<br />What do they say about my brand?<br />
  9. 9.
  10. 10. 3. Create, Share & Personalize<br />Facebook, twitter, linkedin, etc. are free so signup today!<br /> Add your picture and fill out your profile.<br />Add a link to your site or blog where people can learn more about you.<br />Start with friends, family and coworkers.<br />
  11. 11. Facebook<br />
  12. 12. More than 200 million active users <br />on Facebook makes it the 5th largest country<br />Bron: http://www.facebook.com/press/info.php?statistics<br />
  13. 13. facebook<br />Increase<br />visibility, community, access, personality, SEO<br />Conversations<br /><ul><li> 1-to-many
  14. 14. 1-to-1 public (comment)
  15. 15. 1-to-1 private (send message)</li></li></ul><li>Your picture and company info<br />
  16. 16. Post interesting & original comments<br />
  17. 17. Use an events page<br />
  18. 18. Personalize - design a nice page<br />
  19. 19. Twitter<br />
  20. 20. twitter<br />Increase<br />visibility, research, brand value, content flow, traffic<br />Conversations<br /><ul><li> 1-to-many
  21. 21. 1-to-1 public (@replies)
  22. 22. 1-to-1 private (DM)</li></li></ul><li>4. Dialogue<br />
  23. 23.
  24. 24. 5. Find Brand Ambassadors<br />
  25. 25. Tweet, retweet, retweet…<br />
  26. 26. Influence Ripples<br />
  27. 27. 6. Empower<br />
  28. 28.
  29. 29.
  30. 30. IKEA pencils<br />
  31. 31. 7. Engage<br />
  32. 32.
  33. 33. Dramatic Shift in Marketing Reality<br />
  34. 34. Thank you !<br />
  35. 35. Roadmap<br />Monitor <br />Listen <br />Create, Share & Personalize<br />Dialogue<br />Find Brand Ambassadors <br />Empower<br />Engage<br />
  36. 36. Thank You!<br />LBi Belgium<br />Vorstlaan 191 Bd du SouverainB-1140 Brussels<br />Kortrijksesteenweg 1144 bus n<br />B-9051 Sint-Denijs-Westrem<br />www.lbigroup.be<br />www.twitter.com/LBi_Belgium<br />

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