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Win Market Share with Women 2013


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Win Market Share with Women

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Win Market Share with Women 2013

  1. 1. Win Market Share with Women 2013Presenter: Jody DeVere - CEO -
  2. 2. About Jody DeVere CEO2012 Car Care Council Women of the Year2011 SEMA SBN Athena Award2011 Women in Remarketing Excellence AwardMember of:Womens Board Car Care CouncilWomens Automotive Association InternationalWomen Industry Network (WIN) Collision IndustryTire Industry AssociationSEMA Business Womens Network (SBN)SEMANational Automotive Service Association (ASA)Motor Press GuildMarketing to Women Conference BoardCollision Industry Foundation Board (CIF)Car Wash AssociationAutomotive Oil Change Association
  3. 3. About, Inc.With international headquarters in Thousand Oaks, California,, Inc. takes a two-prongedapproach to revolutionizing the womens automotive retailmarket: For consumers, the website, is a safeand reliable source for expert automotive advice and research.For auto dealers, tire dealers, collision centers, auto service andrepair centers, the revolutionary Certified FemaleFriendly® program, designed from the ground up, trains andcertifies automotive retail and service centers on how to attract,sell, retain and increase loyalty with women customers.Women can find an Ask Patty Certified Female Friendly® autodealer, tire dealer, collision center, auto service and repaircenters using the location search at
  4. 4. What Do Women Want?“The great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is "What does a woman want?“ Sigmund Freud
  5. 5. Has a Man’s World Become a Woman’s Nation?Consider this: Today, women now earn 60 percent of the collegedegrees awarded each year and fully half of the Ph.D.s and theprofessional degrees. Almost 40 percent of working women holdmanagerial and other professional positions. Women make 80percent of the buying decisions in American homes.The Shriver ReportA Woman’s Nation Changes Everything
  6. 6. Marketing & Selling to Women Facts•American women spend about $5 trillion annually... Over half the U.S. GDP•Moms spend $1.7 trillion annually•Women represent the majority of the online market•Nearly 50% of women say they want more green choices•Quite simply, women as half of all U.S. workers changes everything•Today, four-in-five families with children still at home are not the traditional malebreadwinner, female homemaker roles•Women process information and make purchasing decisions differently than men
  7. 7. Marketing & Selling to Women Facts•65% of ALL new car purchases are by women•Women hold more driver’s licenses than men for the 1st time is US•73% of service customers are women•Women account for 85% of all consumer purchases and make more than 80% of all purchase Decisions.•70% of new businesses are started by women•80% of women have more brand loyalty than men•74% of women feel misunderstood by automotive marketers•Women purchase 60% of passenger tires
  8. 8. Customer Service Reputation & Women Customer service will continue to earn yeas or nays with women and they willcontinue to gravitate to brands and companies that provide a great experience.
  9. 9. Our Approach
  10. 10. Certified Female Friendly® ProgramA culture shift based on employee education and training combined with an integrated on and offline‘relationship building’ program on how to attract, sell, retain and increase loyalty with womencustomers.Certified Female Friendly® Training is the cornerstoneUse of a trusted brand by womenLocal strategic advantage and differentiationPartnership with expert marketing to women agencyJoint local co-branded PR, marketing and advertisingConnection to our large social network of womenSEO enhanced Female-Friendly micro siteGeo Listing on Search, Get A Quote and Banner AdsAttract Hire and Retain more women employees
  11. 11. Certification and Year Round Training
  12. 12. Micro Sites, SEO & Social Media Support
  13. 13. Go!Mobile with Mobi Women
  14. 14. Go!Social with Women Online
  15. 15. We Know What Resonates with Women
  16. 16. Get Certified Female Friendly®Contact us today to learn how to become Certified Female Friendly® 16