Ning For Nonprofits

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This is the Ignite presentation I did @ NTC 2009, at the end of April 2009.

For an expanded version of this presentation, check out this page: http://www.slideshare.net/askmanny/using-ning-to-connect-with-your-community

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Ning For Nonprofits

  1. 1. For Nonprofits Manny Hernandez President, Diabetes Hands Foundation Co-Founder TuDiabetes.com, EsTuDiabetes.com Author, Ning For Dummies
  2. 2. Personal Background •  Web Product Mgmt, Social Media – 10+ yrs •  Diagnosed with type 1 diabetes – Oct. 2002 •  Worked for Ning - Jan. to Apr. 2008 •  Nonprofit management - Apr. 2008 to today
  3. 3. Timeline •  Mid-2006: social network for “higher purpose” •  Late 2006: look at platforms (Drupal) •  Mar. 2007: launched TuDiabetes on Ning •  Aug. 2007: launched EsTuDiabetes on Ning •  Apr. 2009: 11K total members (15% growth/mo)
  4. 4. What is Ning? •  Ning provides a platform for anyone to build their own social network.
  5. 5. Why a social network? “The true power of a social network lies in its ability to foster and solidify connections offline.” In the words of Tom Watson: “… after all the clicking, emailing, viewing and posting, people need to get up from their chairs and step outside.”
  6. 6. Why a social network? •  A social network changes the way nonprofits engage with members. •  It helps nonprofits to fulfill their mission in new ways.
  7. 7. Setting up a network on Ning •  No need to be a “geek” •  Wizard-like process •  Resources to grow it and manage it –  Up to a few 100’s members, one person can do most of the management
  8. 8. Advantages of Ning •  Affordable: –  Free basic service –  Premium services •  Solid product •  Customizable: appearance and features •  Network and member privacy controls
  9. 9. Disadvantages of Ning •  You can’t “host” the network yourself: –  You depend on Ning being “up” –  You depend on Ning being “in business” •  Members are also members of Ning.com
  10. 10. Popular features •  Chat: synchronous communication •  Forum: discussion topics •  Groups: interest groups, regional groups •  Videos, photos: activism, campaigns
  11. 11. Uses of Ning for Nonprofits •  Communication: blogs, forums, videos •  Outreach: sharing mechanisms •  Activism: events, groups •  Fundraising: through widgets •  Growing your list: export member data
  12. 12. Sample networks on Ning More than 8,000 members
  13. 13. Sample networks on Ning More than 21,000 members
  14. 14. ASPCA network integration
  15. 15. Sample networks on Ning
  16. 16. Growing your social network •  Through your members: –  Invitations, badges, share, slideshows, videos •  Through network RSS feeds –  TwitterFeed to Twitter •  Through bloggers •  Through existing offline efforts
  17. 17. Raise funds through the network •  Donations: from members, others •  Grants: foundations, government •  Ads: unrelated business income
  18. 18. Ning Resources •  http://blog.ning.com •  http://help.ning.com •  http://networkcreators.ning.com •  http://developer.ning.com •  http://is.gd/p7kv: Ning for Nonprofits chat
  19. 19. Contact Info manny AT tudiabetes DOT org @askmanny

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