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Become A Partner With The Patient Blogger

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A presentation I did with Kerri Sparling (@sixuntilme) to a room full of pharma folks trying to learn how to enter social media.

Become A Partner With The Patient Blogger

  1. 1. BECOME A PARTNER WITH THE PATIENT BLOGGER Kerri Sparling, Manny Hernandez
  2. 2. What can pharma do to connect with patients? Question
  3. 3. “ Call me patient. Don’t call me consumer” Tip #1 http://www.diabetesdaily.com/contributors/call-me-patient-not-consumer.php
  4. 4. We’re people first.
  5. 5. Trust is KEY in this space. Tip #2
  6. 6. Trust works both ways. By z6p6tist6: http://www.flickr.com/photos/z6p6tist6/500048151
  7. 7. Adverse event data is a good thing. Tip #3
  8. 8. Don’t run away from it. By exfordy: http://www.flickr.com/photos/exfordy/123900378
  9. 9. Kerri: sixuntilme.com (on Twitter: @sixuntilme) Manny: tudiabetes.com, estudiabetes.com (on Twitter: @askmanny)

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