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Become A Partner With The Patient Blogger


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A presentation I did with Kerri Sparling (@sixuntilme) to a room full of pharma folks trying to learn how to enter social media.

Become A Partner With The Patient Blogger

  1. 1. BECOME A PARTNER WITH THE PATIENT BLOGGER Kerri Sparling, Manny Hernandez
  2. 2. What can pharma do to connect with patients? Question
  3. 3. “ Call me patient. Don’t call me consumer” Tip #1
  4. 4. We’re people first.
  5. 5. Trust is KEY in this space. Tip #2
  6. 6. Trust works both ways. By z6p6tist6:
  7. 7. Adverse event data is a good thing. Tip #3
  8. 8. Don’t run away from it. By exfordy:
  9. 9. Kerri: (on Twitter: @sixuntilme) Manny:, (on Twitter: @askmanny)