Virtuoso Travel Mart 2010

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Howie Jacobson's presentation at Virtuoso Travel Mart 2010 in Las Vegas, NV.

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  • Virtuoso Travel Mart 2010

    1. 1. How to Generate Online Business Without Going Crazy<br />Howie Jacobson, PhD<br />Author, Google AdWords For Dummies<br />
    2. 2. Why Did We Hike the Narrows?<br />
    3. 3. The Problem<br />Your Website<br />Your Blog<br />Blogger<br />Wordpress<br />Posterous<br />Propeller<br />Facebook<br />LinkedIn<br />Twitter<br />Flickr<br />TripAdvisor<br />Hootsuite<br />Ping<br />Youtube<br />Viddler<br />Google<br />AdWords<br />Email<br />RSS<br />Articles<br />Syndication<br />
    4. 4. What We’ll Cover<br />3 Big Ideas about Marketing Online<br />Laser Focus on What Matters<br />The Most Important Marketing Mindset<br />A Strategy for Ultimate Efficiency<br />3 “Scorches” – Live Critiques<br />
    5. 5. Who am I?<br />
    6. 6. 3 Big Ideas to Make it Simple<br />People + Persuasion = Profits<br />The Scent Trail of WII-FM<br />Repurpose Everything<br />
    7. 7. 1. People + Persuasion = Profits<br />
    8. 8. Master 2 Things<br />1 Traffic Source<br />1 Website Conversion Process<br />Once you lock them down, Diversify<br />
    9. 9. What’s the Key to Success?<br />
    10. 10. 2. The Scent Trail of WII-FM<br />
    11. 11. What Humans Want<br />Imagine…<br />You’ve Just Landed at a Foreign Airport<br />You Don’t Speak the Language<br />You Don’t Have a Guide<br />What Do You Want?<br />
    12. 12. Safety<br />Do I Feel Safe Here?<br />Do I Trust You?<br />
    13. 13. Scratch My Itch<br />
    14. 14. Scratch My Itch<br />WII-FM<br />Web surfing is problem-solution oriented<br />Dynamic Tension<br />“Are You My Mommy?”<br />RAS<br />
    15. 15. From Seller to Protector<br />
    16. 16. Your Jobs<br />Educator<br />Expert<br />Guide<br />Storyteller<br />
    17. 17. The Scent Trail<br />
    18. 18. The Ideal Prospect<br />
    19. 19. Start with the Prospect<br />
    20. 20. Go Blue<br />
    21. 21. Write an Avatar Diary Entry<br />Ideal Prospect: _____________<br />Why are they searching?<br />What problem do they want to solve?<br />What feeling do they want to get rid of?<br />What feeling do they want to have at the end of the search?<br />Dear Diary... (write for 5 minutes)<br />
    22. 22. Blink Test<br />Big Benefit<br />Dramatic Difference<br />Real Reason to Believe<br />

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