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Eugene Carr  Founder, CEOPatron Technology    New York
Revolutionize the arts industry byoffering world class CRM, ticketing, ande-mail marketing technology at a price   that ev...
2010 Arts Patron Survey100,000 patrons surveyed,   10,000 responses.
Arts patrons’ media usage compared to previous year:
E-mail Marketing Is Highly EffectiveWhich of the following media types is most effective in keeping           you updated ...
Online Ticketing is Ubiquitous  How do you most often buy tickets for arts events?
Patrons Value a “Connection”“When I feel like an arts organization knows me personally…”        69% say this MATTERS
Patrons Value a “Connection”“When I feel like an arts organization knows me personally…”   50% say they are more      like...
How to make them feel   more personally     connected?
• E-mail• Websites• Social Media• CRM
Capture theExperience
Relationships Transactions
CRM + Ticketing    Loyalty
putsPATRONS   at theCENTERof your world
E-marketing                 Tasks & Calendars                   Ticketing              Fundraising                       S...
E-marketing                 Tasks & Calendars                 Ticketing              Fundraising                       Sub...
Shannon Manning350 Baltic St             Manager                     9143749311                                   Shannon ...
How does CRM change   your business?
1. CombatCHURN head     on
2. Treat every patron as ifyou know them personally
3. Capture all interactions      with patrons…    wherever they are
3. Enable collaboration &       teamwork
CRM makes everyone more efficient
4. Eliminate “institutional       memory-loss”
Eugene Carr  gene@patrontechnology.com   Twitter: @genecarrwww.patrontechnology.com  www.thefifthwall.com    Twitter: @pat...
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
Presentación conferencia marketing de las artes asimetrica eugene carr
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Presentación conferencia marketing de las artes asimetrica eugene carr

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Presentación conferencia marketing de las artes asimetrica eugene carr

  1. 1. Eugene Carr Founder, CEOPatron Technology New York
  2. 2. Revolutionize the arts industry byoffering world class CRM, ticketing, ande-mail marketing technology at a price that every organization can afford.
  3. 3. 2010 Arts Patron Survey100,000 patrons surveyed, 10,000 responses.
  4. 4. Arts patrons’ media usage compared to previous year:
  5. 5. E-mail Marketing Is Highly EffectiveWhich of the following media types is most effective in keeping you updated about an arts organization?
  6. 6. Online Ticketing is Ubiquitous How do you most often buy tickets for arts events?
  7. 7. Patrons Value a “Connection”“When I feel like an arts organization knows me personally…” 69% say this MATTERS
  8. 8. Patrons Value a “Connection”“When I feel like an arts organization knows me personally…” 50% say they are more likely to attend
  9. 9. How to make them feel more personally connected?
  10. 10. • E-mail• Websites• Social Media• CRM
  11. 11. Capture theExperience
  12. 12. Relationships Transactions
  13. 13. CRM + Ticketing Loyalty
  14. 14. putsPATRONS at theCENTERof your world
  15. 15. E-marketing Tasks & Calendars Ticketing Fundraising Subscriptions
  16. 16. E-marketing Tasks & Calendars Ticketing Fundraising Subscribers
  17. 17. Shannon Manning350 Baltic St Manager 9143749311 Shannon ManningBrooklyn, NY 11201 shannon@... 350 Baltic St (914)374-9311 $$ Brooklyn, NY 11201 shannon@pt.com $100 Donation 9/1/09 Annual Fund $50 Donation 7/13/08 Annual Fund $200 Donation 10/14/07 Annual Fund $40 In-Kind Donation 6/15/07 Bingo Night $150 Donation 12/1/06 Annual Fund Savion Glover 11/11/08 2 Tickets Web Site Story 6/14/08 4 Tickets Dinosaurs Alive 3/22/08 1 Ticket Dinosaurs Alive 3/19/08 2 Tickets E-mail: thank you! 8/31/09 Jane Smith E-mail: volunteering? 7/31/09 Jane Smith Donation Acknowledgement 7/15/09 John Fundraiser E-mail newsletter 9/12/09 Opened 9/12 E-mail postcard 9/3/09 Unopened E-mail postcard 8/22/09 Opened 8/23
  18. 18. How does CRM change your business?
  19. 19. 1. CombatCHURN head on
  20. 20. 2. Treat every patron as ifyou know them personally
  21. 21. 3. Capture all interactions with patrons… wherever they are
  22. 22. 3. Enable collaboration & teamwork
  23. 23. CRM makes everyone more efficient
  24. 24. 4. Eliminate “institutional memory-loss”
  25. 25. Eugene Carr gene@patrontechnology.com Twitter: @genecarrwww.patrontechnology.com www.thefifthwall.com Twitter: @patrontcs

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