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What are the Vietnamese youth dream (male)?

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What are the Vietnamese youth dream (male)?
- Make more money is the most common dream

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Survey information
• Vietnamese youth’s dream
• 500 Vietnamese male from 18-29
• Conducted on Feb 14th – Feb 20th, 2015

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Executive Summary
• 89% have a dream in their life
• Having a Family are considered to be the most common
life goal
• Hous...

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What are the Vietnamese youth dream (male)?

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- 89% have a dream in their life
- Having a Family are considered to be the most common life goal
- House purchase is the most popular future achievement
- The most concerned item for students are to get job
- More than half think negatively about their future

Survey information:
-500 Vietnamese male from 18-29
-Conducted on Feb 14th – Feb 20th, 2015

- 89% have a dream in their life
- Having a Family are considered to be the most common life goal
- House purchase is the most popular future achievement
- The most concerned item for students are to get job
- More than half think negatively about their future

Survey information:
-500 Vietnamese male from 18-29
-Conducted on Feb 14th – Feb 20th, 2015

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What are the Vietnamese youth dream (male)?

  1. 1. Your sub-title here What are the Vietnamese youth dream (male)? - Make more money is the most common dream
  2. 2. Survey information • Vietnamese youth’s dream • 500 Vietnamese male from 18-29 • Conducted on Feb 14th – Feb 20th, 2015
  3. 3. Executive Summary • 89% have a dream in their life • Having a Family are considered to be the most common life goal • House purchase is the most popular future achievement • The most concerned item for students are to get job • More than half think negatively about their future
  4. 4. How satisfied are you about yourself? 3% 23% 38% 22% 14% 6% 23% 37% 17% 17% 0% 5% 10% 15% 20% 25% 30% 35% 40% Unsatisfied Rather unsatisfied Average Rather satisfied Satisfied 23-29 18-22 “Average” are the most common choice
  5. 5. How much are you confident in yourself? 2% 17% 38% 22% 22% 3% 19% 29% 23% 26% 0% 5% 10% 15% 20% 25% 30% 35% 40% Not confident Not confident very much Average Confident a bit Confident 23-29 18-22 “Average” are the most common choice
  6. 6. How do you think your future will be? 10% 41% 41% 5% 4% 10% 46% 34% 8% 3% 0% 10% 20% 30% 40% 50% Very positive Positive Average Negative Very negative 23-29 18-22 More than half think negatively about their future
  7. 7. Co-relationship between confidence and future prospect How much are you confident about yourself ↑ How do you think your future will be
  8. 8. How do you feel when you think about your future? 5% 32% 30% 19% 14% 0% 5% 10% 15% 20% 25% 30% 35% Feel concerned Feel a bit concerned Average Feel a bit excited Feel excited Those who are concerned about the future – 37%
  9. 9. What products do you have now? 53% 59% 53% 56% 26% 16% 13% 29% 6% 3% 74% 66% 64% 61% 36% 28% 26% 23% 8% 8% 0% 20% 40% 60% 80% Motorbike Feature phone Notebook Smartphone Desktop Tablet Camera Bicycle Electric bike Car Non-student Student Ownership of motorbike, notebook and smartphone are more than 50%
  10. 10. What would you like to get in the future? Car and smart phone are the most attractive items 54% 48% 37% 37% 30% 27% 21% 18% 16% 29% 30% 26% 34% 35% 32% 25% 27% 24% Car Smart phone Motorbike Tablet / PC Branded clothes TV Game console Pet Membership of sport club Very attractive Attractive 52% 51% 37% 36% 31% 27% 23% 21% 17% 25% 22% 28% 30% 28% 20% 26% 23% 25% Smart phone Car Motorbike Tablet / PC Branded clothes Game console TV Pet Membership of sport club Very attractive Attractive Student Workers
  11. 11. What is important in your life now? 4.5 4.5 4.3 4.2 4.3 4 4.1 3.6 3.7 4.1 4.5 4.5 4.3 3.9 4.2 4 3.9 3.6 3.7 3.9 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Student Workers Family and Health are the most important things * Score counted based on the 6 degree evaluation from panelists
  12. 12. What are the things that you are concerned? Students are worried about getting the job most 4.5 4.3 4.3 4.3 4.1 3.9 4.3 4.3 4.3 4.2 4.1 3.8 3.4 3.6 3.8 4 4.2 4.4 4.6 If I would get a good job if my family will live happy If I will remain healthy If i could find my goal in life If an economy will be better If I would get a partner to get married Student Workers * Score counted based on the 5 degree evaluation from panelists
  13. 13. What would you like to achieve in a future 4.1 3.5 3.7 3.9 4.4 3.5 3.9 3.9 3.7 43.9 3 3.3 3.9 4.2 3.5 3.7 3.7 3.7 4 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Student Workers House purchase is the most popular future achievement * Score counted based on the 5 degree evaluation from panelists
  14. 14. What is your life goal? 4.5 4.3 4.2 4.2 4.2 4.1 4.1 4 3.9 3.8 3.6 3.3 4.5 4.3 4 4 4.1 4 4.1 3.9 3.9 3.6 3.5 3.4 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Student Workers Family are considered to be the most common life goal * Score counted based on the 5 degree evaluation from panelists
  15. 15. Do you have a dream in life? Yes, 89% I do not know, 7% No, 4% 89% have a dream in their life
  16. 16. Please share us your dream in life (top ranking) No. Dream in life Quantity 1 Make more money and be richer 91 2 Become a successful men 68 3 Have a happy family 65 4 Have a good job 36 5 Have a happy life 17 6 Be more talent 15 7 Have a beautiful wife 14 8 Become a billionaire 10 9 Be more famous 9 10 Be more powerful 5 * Q&Me has summarized the free comment from participants
  17. 17. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

Editor's Notes

  • They want to have smartphone and car in the future.
    18-22 feel confident in themselve more than 23-29 feel.
    23-29 think their future will be negative while 18-22 feel average.
    18-22 feel a bit concerned when thinking about their future.
    Family and health are the most important things in their life.
    Having the ability to buy a house and buy a car are what they want to achieve in the fulture.
    Having a good family is their goal’s life.
    42% are influenced by Japanese culture.
    61% concern their fulture about if they could get a good job.
    89% have a dream in their life






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