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Vietnamese and daily news
- 68% people in the age of 30-49 read news everyday
Survey information
• Survey about Vietnamese and news
• Sample size: 337 people
• Respondent criteria: 16-49 years old
• Area: Nationwide
• Conducted time: Dec 16-18th, 2015
Executive Summary
• 68% people in the age of 30-49 read news everyday
• 73% of them read it on online newspaper
• “Social”, “Sport” and “Politics” are 3 popular topics male
usually read
• 58% male choose “24h” as mostly read online newspaper
while 57% female choose “VnExpress”
• 40% people read online newspaper by smartphone
• 59% of them are in the age of 16-22
• 50% people form 30 to 49 years old buy newspaper at the
store
How often do you read news and which channels?
4%
6%
34%
56%
13%
3%
21%
63%
8%
5%
19%
68%
Never
Seldom
Sometimes
Everyday
Reading News Frequency
30-49 23-29 16-22
4%
55%
42%
3%
73%
24%
4%
73%
23%
Paper newspaper
Online newspaper
Facebook
Mostly Read News
Channels
30-49 23-29 16-22
68% people in the age of 30-49 read news everyday and
73% of them read it on online newspaper
*N=339
Which topics do you usually read about?
50% 49% 48% 48% 46%
42%
39%
35% 33%
31%
28% 28%
24% 24% 22% 22%
15%
12%
2%
70%
12%
27% 27%
53%
23%
59%
40%
30%
20%
40% 39%
10% 10%
35%
50% 49%
53%
1%
Male Female
“Social”, “Sport” and “Politics” are 3 popular topics male
usually read
*N=179 – only those who read newspaper everyday
56% 54% 49%
36% 36% 29%
28% 23% 22%
Which online newspaper do you usually read?
*N=130 – only people who choose their mostly read channel is online
Which online newspaper do you usually read?
3%
15%
8%
12%
28%
5%
36%
13%
5%
13%
26%
12%
43%
15%
20%
30%
53%
57%
49%
4%
6%
6%
6%
7%
9%
9%
9%
10%
17%
29%
30%
30%
30%
36%
42%
46%
55%
58%
Yeah1
Afamily
Tiếp thị & Gia đình
Người đưa tin
Webtretho
VnEconomy
Ngôi sao
Yan News
Tiếp thị gia đình
Đời sống pháp luật
Zing
Thanh niên
Kênh 14
Báo mới
Tuổi trẻ
Vietnamnet
Dân trí
Vnexpress
24h
Male Female
58% male choose “24h” as mostly read online
newspaper while 57% female choose “VnExpress”
*N=130 – only people who choose their mostly read channel is online
Which device do you use to read online newspaper
the most?
2%
26%
59%
14%
2%
34%
32%
32%
0%
17%
32%
52%
Tablet
Laptop
Smartphones
PC
By Age
30-49 23-29 16-22
40% people read online newspaper by smartphone and
59% of them are in the age of 16-22
40%
Smartphone PC
Laptop
Tablet
34%
25%
1%
*N=130 – only people who choose their mostly read channel is online
18% 18% 14%
10% 10% 6%
4% 4%
Which paper newspaper do you read the most?
*N=49 – only people who choose their mostly read channel is paper newspaper
How do you buy paper newspaper?
10%
15%
25%
50%
13%
50%
0%
38%
14%
24%
24%
38%
Monthly subscription
Buy at newspaper store
Buy from newspaper packman
I do not buy, only read the newspaper
available at the coffeeshop
30-49 23-29 16-22
50% people form 30 to 49 years old buy newspaper at
the store
*N=49 – only people who choose their mostly read channel is paper newspaper
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

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Vietnamese and daily news

  • 1. Your sub-title here Vietnamese and daily news - 68% people in the age of 30-49 read news everyday
  • 2. Survey information • Survey about Vietnamese and news • Sample size: 337 people • Respondent criteria: 16-49 years old • Area: Nationwide • Conducted time: Dec 16-18th, 2015
  • 3. Executive Summary • 68% people in the age of 30-49 read news everyday • 73% of them read it on online newspaper • “Social”, “Sport” and “Politics” are 3 popular topics male usually read • 58% male choose “24h” as mostly read online newspaper while 57% female choose “VnExpress” • 40% people read online newspaper by smartphone • 59% of them are in the age of 16-22 • 50% people form 30 to 49 years old buy newspaper at the store
  • 4. How often do you read news and which channels? 4% 6% 34% 56% 13% 3% 21% 63% 8% 5% 19% 68% Never Seldom Sometimes Everyday Reading News Frequency 30-49 23-29 16-22 4% 55% 42% 3% 73% 24% 4% 73% 23% Paper newspaper Online newspaper Facebook Mostly Read News Channels 30-49 23-29 16-22 68% people in the age of 30-49 read news everyday and 73% of them read it on online newspaper *N=339
  • 5. Which topics do you usually read about? 50% 49% 48% 48% 46% 42% 39% 35% 33% 31% 28% 28% 24% 24% 22% 22% 15% 12% 2% 70% 12% 27% 27% 53% 23% 59% 40% 30% 20% 40% 39% 10% 10% 35% 50% 49% 53% 1% Male Female “Social”, “Sport” and “Politics” are 3 popular topics male usually read *N=179 – only those who read newspaper everyday
  • 6. 56% 54% 49% 36% 36% 29% 28% 23% 22% Which online newspaper do you usually read? *N=130 – only people who choose their mostly read channel is online
  • 7. Which online newspaper do you usually read? 3% 15% 8% 12% 28% 5% 36% 13% 5% 13% 26% 12% 43% 15% 20% 30% 53% 57% 49% 4% 6% 6% 6% 7% 9% 9% 9% 10% 17% 29% 30% 30% 30% 36% 42% 46% 55% 58% Yeah1 Afamily Tiếp thị & Gia đình Người đưa tin Webtretho VnEconomy Ngôi sao Yan News Tiếp thị gia đình Đời sống pháp luật Zing Thanh niên Kênh 14 Báo mới Tuổi trẻ Vietnamnet Dân trí Vnexpress 24h Male Female 58% male choose “24h” as mostly read online newspaper while 57% female choose “VnExpress” *N=130 – only people who choose their mostly read channel is online
  • 8. Which device do you use to read online newspaper the most? 2% 26% 59% 14% 2% 34% 32% 32% 0% 17% 32% 52% Tablet Laptop Smartphones PC By Age 30-49 23-29 16-22 40% people read online newspaper by smartphone and 59% of them are in the age of 16-22 40% Smartphone PC Laptop Tablet 34% 25% 1% *N=130 – only people who choose their mostly read channel is online
  • 9. 18% 18% 14% 10% 10% 6% 4% 4% Which paper newspaper do you read the most? *N=49 – only people who choose their mostly read channel is paper newspaper
  • 10. How do you buy paper newspaper? 10% 15% 25% 50% 13% 50% 0% 38% 14% 24% 24% 38% Monthly subscription Buy at newspaper store Buy from newspaper packman I do not buy, only read the newspaper available at the coffeeshop 30-49 23-29 16-22 50% people form 30 to 49 years old buy newspaper at the store *N=49 – only people who choose their mostly read channel is paper newspaper
  • 11. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.