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Vietnam toothpaste retail share

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The report that we had conducted through 100 stores in Ho Chi Minh to find out the brand share and the channel characteristic of tooth paste

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Vietnam toothpaste retail share

  1. 1. Toothpaste store share in Vietnam Asia Plus Inc.
  2. 2. Overview Vietnam has unique characteristics in terms of channel structure. We collected information as to what toothpastes are sold in respective stores in HCM. The sample store size is approximately 100 stores.
  3. 3. Store coverage MT, 69 GT, 31 MT/GT Stores MT/GT Stores - Details *MT: Modern Channel (Supermarkets, Convenience Stores) GT: Traditional Channel (Local Stores)
  4. 4. Average total SKU amount Number of SKU at the local store is 1/20 of that of supermarket 342 41 18 Average Total SKU – Channel breakdown 591 416 410 407 370 342 140 59 50 50 42 40 38 24 18 Average Total SKU – Store breakdown
  5. 5. SKU detail by stores For supermarkets, Big C, Coopmart, Lotte Mart have the most varieties while Circle K and Vinmart+ have the most for convenience stores AEON Mall BIG C CO.OP MART LOTTE MART AUCHA N VINMAR T AEON CITIMA RT Bách Hóa Xanh CIRCLE K VINMAR T+ B'S MART MINIST OP SHOP AND GO FAMILY MART LOCAL STORE P/S 187 118 107 79 108 103 43 20 18 14 4 17 12 4 9 Colgate 141 80 52 110 104 83 30 27 14 11 18 11 19 6 5 Close Up 150 121 100 73 42 55 28 12 11 7 9 6 3 5 3 Sensodyne 34 22 52 42 47 46 9 0 7 5 5 2 2 3 1 Aquafresh 37 23 33 33 26 21 5 0 0 1 7 6 1 3 0 Pumping 5 6 4 2 11 0 3 0 0 0 0 0 0 0 0 Darlie 17 18 14 27 14 16 5 0 0 2 0 0 1 0 0 Reach 7 12 6 23 3 2 4 0 0 0 0 0 0 0 0 Bamboo 8 11 5 14 7 2 7 0 0 0 4 0 0 0 0 Others 5 5 37 4 8 14 6 0 0 0 3 0 0 3 0 Total 591 416 410 407 370 342 140 59 50 40 50 42 38 24 18
  6. 6. Toothpaste share by SKU - General 28% 23% 21% 9% 7% 4% 2% 2% 1% 3% P/S Colgate Close Up Sensodyne Aquafresh Darlie Reach Bamboo Pumping Other P/S has the most total shares out of all the brands
  7. 7. Toothpaste share by SKU – by channel 28% 23% 21% 9% 7% 4% 2% 2% 1% 3% SUPERMARKET 32% 28% 17% 10% 7% 2% 1% 0% 0% 2% CONVENIENCE STORE 47% 26% 16% 5% 5% 1% 0% 0% 0% 0% LOCAL STORE
  8. 8. Total AEON Mall BIG C CO.OP MART LOTTE MART AUCHA N VINMA RT AEON CITIMA RT Bách Hóa Xanh CIRCLE K B'S MART Family Mart Mini Stop Shop and Go Vinmart + Local Store P/S 28% 32% 27% 26% 19% 29% 31% 30% 34% 34% 5% 19% 39% 33% 36% 49% Close Up 21% 25% 28% 24% 18% 11% 16% 20% 20% 21% 18% 24% 15% 7% 17% 14% Colgate 21% 24% 18% 13% 27% 27% 25% 22% 46% 27% 38% 25% 26% 53% 28% 30% Sensodyne 10% 6% 10% 13% 10% 12% 13% 6% 0% 14% 10% 5% 5% 4% 13% 3% Aquafresh 6% 6% 5% 7% 7% 7% 5% 4% 0% 3% 14% 12% 15% 1% 3% 1% Darlie 4% 3% 4% 6% 7% 4% 5% 3% 0% 0% 0% 0% 0% 1% 4% 1% Reach 2% 1% 3% 2% 6% 1% 1% 3% 0% 0% 0% 0% 0% 0% 0% 0% Other 7% 3% 5% 11% 4% 10% 4% 11% 0% 0% 14% 14% 0% 0% 0% 0% Either P/S or Colgate Brand has the highest share for each store Toothpaste share by SKU – by stores
  9. 9. Size comparison by size BIG C CO.OP MART LOTTE MART AUCHA N AEON Mall VINMA RT AEON CITIMA RT Bách Hóa Xanh CIRCL E K VINMA RT+ B'S MART MINIST OP SHOP AND GO FAMIL Y MART LOCAL STORE Under 100g 8% 10% 12% 10% 11% 10% 12% 16% 16% 8% 17% 5% 4% 18% 11% 101g - 150g 20% 9% 18% 24% 17% 18% 27% 17% 23% 19% 24% 28% 23% 10% 11% 151g - 200g 16% 13% 23% 20% 25% 25% 20% 38% 15% 24% 24% 19% 31% 12% 24% More than 200g 25% 29% 19% 13% 26% 15% 12% 26% 16% 16% 1% 20% 10% 20% 42% Other 31% 39% 28% 33% 21% 32% 29% 3% 30% 33% 34% 28% 32% 40% 8% Local stores have the highest share rate for toothpaste sizes bigger than 200g compared to other sizes Other: Toothpastes that are not separated by size
  10. 10. Price difference by channel SUPERMARKET CONVENIENCE STORE LOCAL STORE Colgate VND 27,600 VND 26,400 VND 21,800 P/S VND 27,700 VND 25,900 VND 21,500 Close Up VND 31,600 VND 31,400 VND 30,600 Sensodyne VND 53,200 VND 51,100 VND 49,600 Aquafresh VND 41,600 VND 41,600 VND 40,000 Darling VND 37,700 VND 37,500 VND 38,500 Local store pricing are cheaper than MT stores
  11. 11. Q&Me – About Online Market Research Services
  12. 12. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  13. 13. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Oct, 2017 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  14. 14. Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 300,000 members as of Oct, 2017 Married Status Household income Smartphone ownership Single, 72% Married , 25% Others, 3% 26% 24% 14% 15% 9% 5% 3% 4% < 5M VND 5 - 7.5M VND 7.5 - 10M VND 10 - 15M VND 15 - 20M VND 20M-30M 30-40M <40M 27% 25% 18% 8% 8% 6% 15% 18% Apple Samsung Nokia LG Asus Sony Others Do not own
  15. 15. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach street, Ward 6, District 3, HCM City, Vietnam Tel. +84 839 100 043

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