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[Survey]food delivery demand in vientnam

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The survey about Vietnam food delivery services. 8% of Vietnamese in HCM/Hanoi are the regular users of food delivery services.

Published in: Food
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[Survey]food delivery demand in vientnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Food Delivery Market in Vietnam
  2. 2. Research Background • Target Respondents: 404 People • Men and Women from 19~39 years old • Place: HCMC, Hanoi • Research Conducted in June 2016 • Notes: • In this report, “food delivery” excludes drinks and take-out service. • In this report, “eat out” excludes street vendors and refers to restaurants with proper roofs. • In this report, “take out” excludes drinks.
  3. 3. Executive Summary • Food delivery users are 34% of the entire population. The regular users are 8% of the entire one. • Most frequent times are weekday lunch, dinner and weekend dinner. • Users usually have delivery service with family & friends • Popular Dishes: Fried Chicken and Italian & Pizza. • Popular restaurant is KFC, followed by Pizza Hut. • Ways to Find: Web Search & Already Known Stores. • Way to Order: Phone calling is the most common • Points to be Improved: “shorter delivery time” “safer and better food quality” “cheaper as no usage of space” “more food menu” • Desired Delivery Service: “Midnight Delivery” & “Special Dishes (Birthday etc)”
  4. 4. The Summary of the Common Delivery Service in Vietnam KFC Pizza Hut Mon Hue Number of Restaurants 140 50 60 Available Time 9:00-21:00 10:00-22:00 9:00-21:00 Delivery Time Within 30 mins Within 30 mins Within 40 mins Penalties for Late Delivery None None None Order Methods Mobile App, Phone Calling, Web Search Phone Calling, Web Search Mobile App, Phone Calling, Website, Portal Site Minimum Price 80,000VND 100,000VND 50,000VND Delivery Fee Free Free Free within 7km
  5. 5. Overall Map of Food Delivery Usage Regular customers are 8%; occasional customers are 26%. Q. Do you usually use food delivery service? 8% 26% 6% 15% 41% 4% Yes, regularly Yes, special times No, but interested No, but used to No, and never used I don`t know
  6. 6. Frequency of Food Delivery Usage Among the delivery users, once a week or more makes up 20%. The average frequency is once a month. 0% 8% 12% 15% 21% 17% 28% Frequency of Delivery Usage among Delivery Users Q. Do you usually use food delivery service? / How often do you use food delivery service? Delivery user 34% Non- user 66% Usage of Food Delivery Service
  7. 7. Times When Food Delivery Service is Used. 3% 32% 33% 1% 14% 33% 10% 24% Weekday Breakfast Weekday Lunch Weekday Dinner Weekend Breakfast Weekend Lunch Weekend Dinner Snack Time Not Relies on Ocassions The most frequent times are weekday lunch, dinner and weekend dinner. These 3 times will have even higher % among the regular users. Q. On what occasions do you use food delivery service? (up to 3)
  8. 8. Kinds of Food during Food Delivery55% 40% 23% 22% 22% 18% 17% 16% 15% 14% 6% 5% Friend chickens and Italian & Pizza are popular. The most popular restaurant is KFC, followed by Pizza Hut. Q. What food do you order for food delivery?
  9. 9. Persons to Have Food Delivery With. Family and friends are very common people to have food delivery with. Q. Who do you usually have food delivery with? (up to 3) 60% 43% 35% 34% 28% Family Friends Colleagues Partner Alone
  10. 10. Methods to Find Restaurants for Food Delivery 53% 47% 37% 30% 28% 8% 1% “Web Search” and “Already Known Restaurants” are the two most frequent methods. The most common ordering method is phone calling. Q. How do you look for a food delivery restaurant?
  11. 11. Major Reasons for the Use of Food Delivery 38% 32% 24% 18% 17% 15% 15% 13% 12% 10% 9% 8% 7% 6% 5% 4% 4% 2% Major opinions are “No Need to Travel,” “Useful in Bad Weather” and “No Need to Cook & Clean.” Q. Why do you use food delivery service? (up to 3)
  12. 12. Comparison of the Frequency between Eat-Out/ Take-Out and Food Delivery Regular food delivery users also eat out and take out more often. Q. How often do you eat out? & How often do you use food takeout service? 6% 6% 24% 42% 12% 9% 0% 0% 3% 3% 26% 45% 3% 13% 3% 3% Eating Out Takeout AVG= Once /week 6% 5% 15% 17% 7% 7% 4% 24% 3% 3% 16% 15% 11% 8% 9% 35% Eating Out Takeout AVG= Once / month Food Delivery Users Overall
  13. 13. Major Reasons for Non-Usage of Food Delivery 30% 29% 26% 16% 15% 12% 9% 9% 8% 5% 5% 4% 1% 4% Major reasons are “prefer home-made foods by family/myself,” “Easier to Go to Restaurants” and “Long Waiting Duration” Q. Why do you Not use food delivery service? (up to 3)
  14. 14. Spending per One Meal Order for Food Delivery 4% 8% 16% 16% 19% 21% 16% Less than 50,000 VND 50,001 - 70,000 VND 70,001 - 100.000 VND 100.001 - 150.000 VND 150.001 - 200.000 VND 200.001 - 300.000 VND More than 300.000 VND Common spending is 150,001-200,000VND, which is relatively high. Hence, there is a income-related obstacle to the use of food delivery. Q. How much do you spend on one meal order for food delivery?
  15. 15. Points to be Improved 42% 40% 39% 35% 21% 17% 15% 10% 7% 6% 4% “Safer and Better Food,” “Cheaper as No Usage of Space,” “Shorter Delivery Time” and “More Food Menu” Q. What are the things you want food delivery service to improve? (up to 3)
  16. 16. Desired Delivery Service 46% 43% 36% 21% 20% 18% 10% 5% 1% “Special Dishes (Birthday etc)” and “Midnight Delivery” have a high demands. Q. Which delivery service would encourage you to use delivery service? (up to 3)
  17. 17. Q&Me – About Online Market Research Services
  18. 18. Who we are (1) – What is Q&Me Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost. Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  19. 19. 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others Who we are (1) – Q&Me panelist Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas
  20. 20. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043 Q&Me is online market research provided by Asia Plus Inc.

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