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Survey on vietnamese usage of beauty services en

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It is often said that there are many beautiful women Vietnam. However, 53% take attention to beauty without spending enough money. How then do they maintain their beauty? Q&Me reveals the fact

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Survey on vietnamese usage of beauty services en

  1. 1. Your sub-title here Survey on Vietnamese usage of beauty services -53% take attention to beauty without spending enough money
  2. 2. Survey information • Survey about Vietnamese usage of beauty services • 400 Vietnamese females above 20 years old • Conducted in April, 2015
  3. 3. Executive Summary • Only 57% of Vietnamese females do skin care, 31% make-ups for their beauty maintenance • 53% pay attention to beauty without spending much money • Higher income earners spend enough money on beauty • Hair treatment (72%) and facial treatment (52%) are the most popular beauty services • Price is the most important when choosing beauty services
  4. 4. What do you do to maintain your beauty? 62% 57% 49% 43% 36% 36% 31% 21% 13% 3% 0% 20% 40% 60% 80% Sleep enough Do skincare Exercise Take supplements Cere about foods Eat organic foods Do make-ups Go to esthetic salon or SPA I do not do anything Others Only 57% mentioned skin care, 31% make-ups
  5. 5. What do you do to maintain your beauty? (by age) 73% 64% 58% 54% 49% 44% 39% 36% 16% 4% 53% 49% 39% 28% 26% 34% 24% 14% 15% 3% 0% 20% 40% 60% 80% Sleep enough Do skincare Exercise Take supplements Cere about foods Eat organic foods Do make-ups Go to esthetic salon or SPA I do not do anything Others 20's 30's 30’s do beauty maintenance much more than 20’s
  6. 6. Which of the following do you care? 49% 40% 48% 51% 51% 40% 25% 39% 46% 38% 40% 41% 44% 26% 88% 85% 86% 91% 91% 84% 51% 0% 20% 40% 60% 80% 100% White skin Moisturized skin Wrinkles Acnes Tanning Oily skin Small face ■I care very much ■I care Care about acnes and UV especially
  7. 7. What are the information sources to get info about your beauty? 66% 63% 51% 50% 34% 27% 25% 16% 16% 15% 3% 0% 20% 40% 60% 80% Facebook Friends Webiste Newspaper/Magazine TV Youtube Shop assistant Blogs Shop flyer Parents Others Friends and Facebook are the most common information sources
  8. 8. Which of the following is applicable to you? 53% 24% 11% 10% 3% 0% 20% 40% 60% I care and take action without much spending I care and spend enough money I care but do not take any special action I do not care so much I do not care at all 53% pay attention to beauty without spending much money
  9. 9. Which of the following is applicable to you? (by income) 22% 68% 7% 2% 0% 57% 19% 12% 11% 2% 0% 20% 40% 60% 80% I care and take action without much spending I care and spend enough money I care but do not take any special action I do not care so much I do not care at all ■>15M VND ■<15M VND Higher income earners are spending enough
  10. 10. Which of the following do you go? 73% 41% 32% 21% 5% 4% 0% 10% 20% 30% 40% 50% 60% 70% 80% Hair salon Local Spa Nail salon Local beauty salon Foreign beauty salon Foreign spa Foreign spa/beauty salons have not been prevalent among Vietnamese
  11. 11. Which of the following do you go? (by income) 69% 72% 64% 69% 31% 15% 74% 38% 28% 15% 2% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% Hair salon Local Spa Nail salon Local beauty salon Foreign beauty salon Foreign spa Foreign spas/salons are used only by higher income earners ■>15M VND ■<15M VND
  12. 12. What beauty services are you interested? 68% 62% 57% 46% 44% 44% 37% 31% 30% 27% 21% 16% 12% 0% 20% 40% 60% 80% Hair treatment Facial cleansing Facial massage Spots, scars, bruise removal Body massage Head massage Nail care / Nail art Food massage Anti-blemish treatment Hair removal Slimming Eyebrow spraying, tattooing Lips spraying, tattooing Vietnamese have higher interests especially in services for skin
  13. 13. What beauty services do you take? 72% 57% 47% 38% 32% 28% 20% 20% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% Hair treatment Facial treatment Eyebrow cutting Nail care Body massage Waxing Eyelash treatment Slimming Others Hair treatment(72%) facial treatment (52%) are the most popular services
  14. 14. What beauty services do you take? (by age) 75% 68% 57% 49% 46% 39% 27% 30% 7% 69% 47% 35% 31% 23% 22% 21% 13% 10% 0% 20% 40% 60% 80% Hair treatment Facial treatment Eyebrow cutting Nail care Body massage Waxing Eyelash treatment Slimming Others 20's 30's 30’s take more various services
  15. 15. What beauty services do you take? (by income) 93% 95% 76% 81% 83% 78% 66% 59% 2% 70% 53% 44% 33% 26% 22% 15% 15% 9% 0% 20% 40% 60% 80% 100% Hair treatment Facial treatment Eyebrow cutting Nail care Body massage Waxing Eyelash treatment Slimming Others Those with higher income take various services ■>15M VND ■<15M VND
  16. 16. How much do you spend in average at beauty salon or esthetic salon each time? 14% 16% 20% 20% 13% 6% 2% 5% 2% 3% 1% 0% 5% 10% 15% 20% 25% I have never experienced Up to 100,000 VND 100,001 VND - 300,000 VND 300,001 VND - 500,000 VND 500,001 VND - 1,000,000 VND 1,000,001 VND - 2,000,000 VND 2,000,001 VND - 3,000,000 VND 3,000,001 VND - 5,000,000 VND 5,000,001 VND - 7,000,000 VND 7,000,001 VND - 9,000,000 VND More than 9,000,000 VND Average spending is: 931K VND (Approx.43USD)
  17. 17. How do you decide the store that you take the services? 72% 63% 52% 48% 34% 32% 29% 4% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% Price Staff attitude Friends' recommendation Store brand Reputation Location Service menu Foreign-owned salon Others Price is the most important
  18. 18. How do you decide the store that you take the services? (by age) 77% 71% 54% 48% 38% 39% 40% 6% 3% 66% 55% 46% 46% 36% 28% 26% 3% 3% 0% 20% 40% 60% 80% 100% Price Staff attitude Friends' recommendation Store brand Reputation Location Service menu Foreign-owned salon Others 20's 30's 71% of 30’s care about staff attitudes
  19. 19. What country is your Salon from? 43% 34% 22% 9% 6% 5% 5% 3% 0% 10% 20% 30% 40% 50% Vietnam Korea Japan Thailand I don't know US Europe I don't go to beauty salon Vietnam > Korea > Japan
  20. 20. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.

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