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Smartphone usage for photoshooting

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Vietnamese love photos and it has been accelerated due to the increasing ownership of smartphones. Take a look at our research data to understand how they enjoy their lives of photos.

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Smartphone usage for photoshooting

  1. 1. Vietnamese photo life with smartphone
  2. 2. Camera device usage 77% 21% 20% 18% 5% 2% 71% 6% 7% 11% 0% 1% Device used Device most used Smartphone has the dominant usage for phone taking Q. Which device did you use to take photos in last 12 moth / Which device do you use the most to take photos, N=731
  3. 3. Vietnamese smartphone users take 20.5 photos / week
  4. 4. Numbers of photos via smarthone 6% 8% 5% 2% 9% 5% 8% 9% 7% 10% 9% 7% 40% 40% 41% 66% 40% 35% 20% 18% 23% 11% 23% 20% 13% 12% 13% 8% 12% 14% 6% 6% 6% 3% 10% 6% 8% 5% 4% 9% All Female Male Less than 1 hour 1-3 hours More than 3 hours Not recall Do not take photo 1-10 11-20 21 - 40 41-80 More than 80 Q. How many photos did you take in 7 days with smartphones, N=528 Those who use internet longer tend to take more photos By Gender By Internet Usage
  5. 5. What kinds of photos do they take?
  6. 6. What kind of photos do they take? Selfie 22% 22% WelfieAvg. 4.6 images / week Avg. 4.5 images / week
  7. 7. What kind of photos do they take? Food 17% 39% OthersAvg. 3.4 images / week Avg. 8 images / week Family, Baby, Scenery, nature..
  8. 8. Male No.1 (39%) Game No.2 (36%) Documents / materials No.3 (25%) Screen in apps Female No.1 (44%) Documents / materials No.2 (40%) Shopping items No.3 (27%) Chat A variety of usage for screenshots For sharing with others For sharing with othersFuture referenceMemo Memo Memo What kind of photos do they take? – Ref. Screenshot
  9. 9. Why do you take selfie? 20% 20% 23% 29% 42% When in special places When I change my appearance When I like to share my photo on FB When wearing something nice When I feel like doig it No special reasons,it is part of their life Q. What occasions did you take selfies in last 7 days?
  10. 10. Food photo between male / female Create better life in photos “How nice is my life” Life record “Here is what I eat” Female Male
  11. 11. Photo and Facebook
  12. 12. Photo sharing method Facebook, Zalo are the common ways of sharing 57% 36% 26% 21% 12% 7% 6% 3% 2% 5% Q. How did you share the photos you had taken for past 7 days?, N=528
  13. 13. Photo taking behavior difference People who upload more on Facebook do wefie much more 4.6 10.1 4.5 11.7 3.4 6.4 8 16.2 ×2.2 ×2.6 ×1.8 Others Food / Drinks Wefie Selfie Average 20.5 photos Average 44.4 photos ×2.0 Average Those who upload Many photos on FB
  14. 14. What apps are popular for photo shooting?
  15. 15. Camera App Usage Q. When you take photos with smartphone, how do you take photos?, N=528 Mobile app only, 17% Mix of camera / mobile app, 39% Default app only, 44% Mobile app only Mix of camera / mobile app Default app only 56% use mobile app
  16. 16. Camera App Usage – Popular App Camera360 BeautyPlus Photowonder FV-5 “Professional”“Funny”“Beauty”“Selfie”
  17. 17. Satisfaction / Dissatisfaction
  18. 18. Camera on smartphone satisfaction Q. How much are you satisfied with smartphone camera? (0 = Completely dissatisfied, 10 = Completely satisfied) N=528 Satisfaction levels are quite high 4% 2% 1% 1% 5% 9% 15% 17% 27% 8% 12% 0% 1% 1% 3% 4% 11% 15% 20% 22% 12% 11% 0 1 2 3 4 5 6 7 8 9 10 Female Male
  19. 19. Satisfaction / Dissatisfaction factors Q. Please choose the items that you think about each camera features of smartphone Dissatisfaction are high in water-resistency 25% 13% 8% 6% 4% 7% 3% 3% 20% 19% 13% 15% 10% 11% 9% 7% 30% 38% 43% 38% 42% 37% 40% 42% 26% 30% 36% 41% 45% 45% 48% 49% Dissatisfied A little dissatisfied A little satisfied Satisfied
  20. 20. Respondent profile (total respondent = 732) Male, 48% Female, 52% 3% 4% 9% 32% 18% 34% 45-49 40-44 35-39 30-34 25-29 18-24 Single, 52% Married, 46% Other, 2% Age Gender Married status
  21. 21. About Q&Me Vietnam Market Research Service
  22. 22. Who we are (1) – What is Q&Me Q&Me is the online market research services in Vietnam. Due to our online utilization and direct panels, we offer the researches in days with 1/3 of the traditional research company cost. Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  23. 23. 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others Who we are (1) – Q&Me panelist Due to the utilization of online, our service is best suited for the survey targeting 10’s – 30’s in urban areas
  24. 24. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043
  25. 25. People who are dissatisfied with smartphone camera

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