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Japan and Korea images among Vietnamese

The quick summary of the Vietnamese view on Japan and Korea including their images, things to associate, willingness to visit the country

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Japan and Korea images among Vietnamese

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Asia Plus Inc. Japan and Korea’ images among Vietnamese
  2. 2. Country images Q: Which country is more applicable to the following keywords? 76% 45% 22% 68% 31% 62% 29% 14% 41% 73% 20% 59% 25% 59% 10% 14% 5% 12% 10% 13% 12% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% High quality Cool Fashionable Trust Good design Worth paying Pretty Japan Korea Neutral/Neither Respondents regard Japan as “High quality”, “Trust” and “Worth paying”, while Korea is more connected with “Fashionable”, “Good design” and “Pretty”
  3. 3. Country preference (by gender and age) Q: If you could choose one country, which country would you like to 56% 41% 3% 51% 45% 4% 60% 37% 3% 52% 46% 2% 60% 35% 4% 0% 10% 20% 30% 40% 50% 60% 70% Japan Korea Neither All Female Male 18-24 25-39 Japan is more as a dream destination than Korea, especially for male and 25-39-year-old respondents
  4. 4. Japan images (free answers) Q: Please give me 3 words that comes up when you hear Japan 29% 12% 11% 10% 8% 8% 8% 6% 4% 3% 0% 5% 10% 15% 20% 25% 30% 35% “Sakura” is the dominant keyword for Japan
  5. 5. Korea images (free answers) Q: Please give me 3 words that comes up when you hear Korea 28% 19% 13% 10% 8% 5% 5% 4% 4% 3% 0% 5% 10% 15% 20% 25% 30% “Fashion” is used most frequently to describe Korea, followed by “Beautiful boys and girls” and “Movie/Drama”
  6. 6. Survey information • Survey about Japan and Korea images in Vietnam. Nationwide • Sample size: 515 • Respondent criteria: • Male: 266 • Female: 249 • Conducted time: September 20th, 2016
  7. 7. Q&Me – About Online Market Research Services
  8. 8. Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection 1/3 of the competitor pricing
  9. 9. Respondent profiles Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research 17% 8% 8% 8% 8% 8% 7% 7% 7% 22% 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% <9 10-14 15-19 20-24 25-29 30-34 35-3940-44 45-49 50- Stats Q&Me Active users by age Urban user ratio (top 6 provinces) 22% 51% 78% 49% Stats Q&Me Top 6 provinces Others
  10. 10. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 1 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel. +84 839 100 043

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