Instant coffee for vietnamese
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- 46% drink coffee after walking up, and 1/3 use it to refresh themselves - 60% drink coffee more than once / day, 36% drink instant coffee daily - Only 14% drink coffee black. 86% put either sugar, milk or both - 43% drink instant coffee most. 56% regularly drink instant coffee - Main reason why instant coffee is taken is by its quickness and easiness - Nescafe is the best brand in terms of the recognition (86%) and share
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Instant coffee for vietnamese
- 1. Instant coffee for Vietnamese
- 2. Executive summary • 46% drink coffee after walking up, and 1/3 use it to refresh themselves • 60% drink coffee more than once / day, 36% drink instant coffee daily • Only 14% drink coffee black. 86% put either sugar, milk or both • 43% drink instant coffee most. 56% regularly drink instant coffee • Main reason why instant coffee is taken is by its quickness and easiness • Nescafe is the best brand in terms of the recognition (86%) and share
- 3. When and where do you drink coffee? 33% 29% 25% 20% 46% 0% 20% 40% 60% After waking up In need of refreshing During break During working When working on internet 37% 34% 24% 23% 58% 0% 20% 40% 60% House Coffee local store Office Street coffee Restaurant 46% drink coffee after walking up, and 1/3 use it to refresh themselves
- 4. How often do you drink coffee? All the coffee 8% 6% 4% 19% 31% 10% 22% 0% 10% 20% 30% 40% Less than once per week Once per week Several times per week Once per day 2-3 times/day 3-4 times/day More than 5 times/day 20% 13% 8% 4% 4% 20% 31% 0% 10% 20% 30% 40% Less than once per week Once per week Several times per week Once per day 2-3 times/day 3-4 times/day More than 5 times a day Instant coffee 60% drink coffee more than once / day, 36% drink instant coffee daily
- 5. How do you drink coffee? 19% 37% 30% 14% 0% 10% 20% 30% 40% None (black) Both Milk Sugar 17% 22% 19% 24% 18% 0% 10% 20% 30% Depends Mostly ice, occasionally hot Mostly hot, occasionally ice Ice Hot Only 14% drink coffee black. 86% put either sugar, milk or both
- 6. What kind of coffee do you drink? What coffee do you drink most? 4% 3% 2% 13% 43% 37% Instant coffee Regular coffee Street coffee Machine coffee Canned coffee Others 0% 20% 40% 60% How often do you drink instant Always, 56% Someti mes, 44% coffee? 43% drink instant coffee most. 56% regularly drink instant coffee
- 7. What do you like about instant coffee? 59% 49% 47% 47% 71% 0% 20% 40% 60% 80% Quickly-made Easily-made Good smell Save money Good flavor Quickly made 45% No.1 Main reason why instant coffee is taken is by its quickness and easiness
- 8. What is the purchase factor of instant coffee? 2% 16% 13% 30% 39% 48% 48% 57% 63% 0% 10% 20% 30% 40% 50% 60% 70% Flavor Smell Price Quality Brand Convenience location Promotion Advertisement Other The main purchase factor is flavor (63%), smell (57%) and price (48%)
- 9. Which instant coffee do you know? Recognized brand 9% 9% 6% 21% 18% 86% 80% 75% 0% 50% 100% NESCAFÉ Vinacafe G7 MacCoffee Highland Rock Cafe Passiona Other Brand they drink 4% 5% 3% 6% 29% 29% 43% 0% 20% 40% 60% NESCAFÉ Vinacafe G7 MacCoffee Highland Rock Cafe Passiona Other Nescafe is the best brand in terms of the recognition (86%) and share
- 10. Survey information • Survey about instant coffee among Vietnamese • 500 male / female Vietnamese above 20 years old • Conducted on Oct 27 – Nov 4