Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Impression and popularity of TVCF with Vietnam national football players

1,510 views

Published on

Since the 2018 AFC U-23 Championship, Vietnam’s soccer talents are succeeding on the world stage. They not only make their name on the world stage but they also win over the heart and mind of every Vietnamese citizen.

With great achievements from the national team, many brands start to utilize Vietnamese football players in their communication.

This survey was conducted in order to explore the use of Vietnamese Football players in TV commercial films.

Result from 475 respondents age 18-40 years old on November 2019 in HCMC and Hanoi.

Published in: Marketing
  • Did you try ⇒ www.WritePaper.info ⇐?. They know how to do an amazing essay, research papers or dissertations.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You can hardly find a student who enjoys writing a college papers. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. Fortunately for students, there are many offers nowadays which help to make this process easier. The best service which can help you is ⇒ www.WritePaper.info ⇐
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • paid surveys and get paid for it? ➢➢➢ https://t.cn/A6ybK3XL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Best survey site online! $1,500 a month thanks to you guys! Without a doubt the best paid surveys site online!I have made money from other survey sites but made double or triple with GoldOpinions.com for the same time and effort. The variety and number of daily paid surveys I get from them is unmatched. A must for anyone looking for extra cash or a full time income. ★★★ https://tinyurl.com/vd3y33w
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Businesses pay you up to $25 per hour to be on Twitter? ♥♥♥ http://t.cn/AieXipTS
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Impression and popularity of TVCF with Vietnam national football players

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Impression and popularity of TVCF with Vietnam national football players Asia Plus Inc.
  2. 2. Overview Since the 2018 AFC U-23 Championship, Vietnam’s soccer talents are succeeding on the world stage. They not only make their name on the world stage but they also win over the heart and mind of every Vietnamese citizen. With great achievements from the national team, many brands start to utilize Vietnamese football players in their communication. This survey was conducted in order to explore the use of Vietnamese Football players in TV commercial films. Result from 475 respondents age 18-40 years old on November 2019 in HCMC and Hanoi.
  3. 3. Which brand comes up for ”TVCF w/ Vietnam football player?” 25% 4% 4% 4% 4% 3% 2% 2% 1% 1% Q. When you hear "TVCF with Vietnam football players on", what TVCF comes up on your mind? (N=475) Shopee name comes up dominantly. Samsung, LG and Tiger follows afterwards
  4. 4. Favorite football players for TVCF 37% Nguyen Quang Hai Bui Tien Dung Dang Van Lam Luong Xuan Truong Nguyen Cong Phuong 8% 5% 4% 3% 1% 1% 1% 1% 1% Nguyen Anh DucDoan Van Hau Nguyen Tuan Anh Ha Duc Trinh Do Duy Manh Q: Which Vietnamese football player that you are interested the most to watch on TVCF? (open answer) (N=475)
  5. 5. Impression of TVCF with Vietnam football players 33% 38% 45% 51% 70% Make TVCF more trendy Feel like supporting football players Make TVCF more exciting Add Vietnam taste to TVCF Feel like supporting Vietnam football team Q: What do you think about the use of Football star in TCVF? (N=475) Vietnamese consumers find the use of Football players in TVCF as a good way to support the national team and make advertisements more relatable.
  6. 6. TVCF recognition 47% 48% 59% 61% 62% 63% 65% 65% 67% 68% 95% 53% 52% 41% 39% 38% 37% 35% 35% 33% 32% 5% Tiki Pocari Sweat Merino Acecook Salonsip LG Coca Cola Su Tu Trang Viettel Revive Shopee Q. Have you seen this TVCF? (N=475) Shopee is very successful with their TVCF with 95% consumer remember that they have seen it before. Follow by Revive, Viettel, and Su Tu Trang with nearly 2/3 of the consumers have seen it.
  7. 7. TVCF recognition by profile Q: Which TVCF do you like best? What are the reason for that? (N=475) Football TVCF get recognized more by male. Football TVCF is recognized by 69% by male while the number goes down to 60% among female 64% 69% 60% 65% 61% 63% 64% 36% 31% 40% 35% 39% 37% 36% Total Male Female HCMC HN 20-29 30-40 Average football TVCF recognition b profile
  8. 8. TVCF likeness 37% 32% 31% 28% 24% 26% 28% 25% 24% 23% 21% 38% 40% 38% 44% 46% 43% 37% 42% 39% 40% 42% 25% 28% 31% 28% 30% 31% 35% 33% 37% 37% 37% Tiki Salonsip Pocari Sweat Coca Cola Revive Merino Su Tu Trang Acecook LG Viettel Shopee Detractor Passive Promoter Q. How much do you this TVCF? (1-10, 1: Dislike very much, 10: Like very much) (N=475) Overall, the consumers have good impression with TVCF with Football players. Shopee has the highest NPS, followed by Viettel and LG. NPS 16 14 14 8 7 5 5 0 0 -4 -12 NPS = % Promoter - % Detractor, Promoter = 9 or 10, Passive = 7 0r 8, Detractors = 6 and below
  9. 9. Most favorited TVC with football players 22.7% TIKI Acecook Shopee Su Tu Trang LG Viettel Pocari Sweat Revive Coca Cola Merino Salonsip 13.3% 12.6% 10.9% 7.8% 7.4% 6.7% 6.5% 5.5% 3.6% 2.9% Q: Which TVCF do you like the most? N=475 The consumers like Shopee’s TVCF the most, follow by Su Tu Trang, LG, and Viettel.
  10. 10. Most favorited TVC with football players (Profile) Shopee is more popular among female and youth. LG and Viettel is supported by 30’s. Shopee Su Tu Trang LG Viettel Acecook Total 23% 13% 13% 11% 8% Male 16% 13% 12% 13% 10% Female 27% 14% 13% 9% 7% HCMC 25% 14% 12% 9% 8% HN 20% 13% 14% 14% 8% 20-29 25% 14% 10% 9% 10% 30-40 19% 13% 17% 15% 4% Q: Which TVCF do you like the most? N=475
  11. 11. Reasons to pick up the favorite TVCF 24% 26% 33% 37% 38% 38% 41% 42% Suit with current Football trend Unique TVCF Because I like this product/brand TVCF is easy to understand I like the football star TVCF is easy to remember TVCF is creative TVCF is funny Q: Which TVCF do you like best? What are the reason for that? (N=475) Vietnamese consumers like TVCF which is funny, creative and easy to understand. Vietnamese also like the appearance of football player with 38% of consumers like the ads because the football players.
  12. 12. Respondent profile (N=475) Male, 40% Female, 60% Gender 18-24, 28% 25-29, 33% 30-34, 25% 35-40, 14% Age HCM, 58% Hanoi, 42% City 1% 4% 6% 23% 34% 33% 1 2 3 4 5 5+ Household Size
  13. 13. Q&Me – About Online Market Research Services
  14. 14. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  15. 15. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 500,000 members as of July, 2019 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  16. 16. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  17. 17. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  18. 18. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

×