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Coupon usage in Vietnam

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With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam.

All respondents were 572 people, male and female, 16-39, HCM and Hanoi.

Published in: Marketing
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Coupon usage in Vietnam

  1. 1. Q&Me is online market research provided by Asia Plus Inc. Survey about coupon usage in Vietnam Asia Plus Inc.
  2. 2. Overview With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam. All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
  3. 3. Coupon usage 64% 50% 40% 56% 75% 74% 35% 36% 50% 60% 44% 25% 26% 65% Male Female 16-24 25-29 30-39 HCM Hanoi Detail Yes No Yes, 55% No, 45% Have you used coupon in the past 6 months? 55% used coupon in the past 6 months. Male, Older people, HCM group tend to use coupon. Q. Have you used coupon in the past 6 months? (SA)
  4. 4. Reasons why not using coupon (non-users) 25% 20% 20% 16% 9% 7% 6% 3% 8% Discount rate is not high Hassle of downloading app Usage condition is too dificult What I buy is cheap enough Do not like behaviors of using coupons Hassle of print out Forget to hand it over to shops Store personnel does not know how to deal with coupons Others “Bad cost performance” for example, “Discount rate” and “Cheap enough” and “Hassles until using coupon” are the main reasons not to use. Q. What are the reasons that you don’t use coupon? (MA)
  5. 5. How often do you use coupon Male Femal e 16-24 25-29 30-39 HCM Hanoi Less than once/ month 22% 27% 27% 27% 24% 25% 26% Once/ month 9% 12% 10% 10% 13% 8% 17% Several times/ month 37% 35% 39% 34% 37% 37% 35% Once/ week 16% 10% 14% 11% 13% 12% 12% Several times/ week and more 16% 16% 10% 21% 14% 18% 10% By demographic 16% 12% 36% 11% 25% Total Several times/ week and more Once/ week Several times/ month Once/ month Less than once/ month About 30% use coupon every week. About 75% use coupon at least once per a month. This tendency is similar among every group. Q. How often do you use coupon in the past 6 months? (SA)
  6. 6. Where do they get coupon from Q. How do you get the coupon?(MA) 72% 54% 43% 41% 39% 39% 13% 13% 11% 1% EC sites From brand / shop Facebook / Instagram / Zalo page From brand / shop website From Coupon site From email newsletter of brand / shop Friends/ relatives Brochure Flyer Magazine Others “EC site” is the most popular place to get coupon. It’s because no need to hassle to special app and to use.
  7. 7. Where do you use coupon at Q. What are the occasions that you use coupon?(MA) 61% 48% 44% 41% 32% 30% 28% 24% 23% 22% 7% 7% 3% 1% “EC site” is the most popular place to use online coupon. “Supermarket” and “Fast food” are popular place to use general coupon.
  8. 8. How do you use coupon Q. How do you use coupon? (MA) 73% 51% 49% 22% 16% Enter coupon code Pass paper coupon Use QR / barcode Show coupon to staff Print outed coupon Coupon code is the most popular way because EC site is the most using place. Paper coupon and QR code are often used except on the internet.
  9. 9. What do you think about using coupon on a date Over 70% don’t care about using coupon while dating. It doesn’t matter of the gender, age, city. 72% 20% 8% Have you used coupon in the past 6 months? No concern at all Relatively concerned Highly concerned Male Femal e 16-24 25-29 30-39 HCM Hanoi Highly concerned 5% 9% 3% 12% 7% 8% 7% Relatively concerned 25% 18% 19% 21% 21% 25% 16% No concern at all 71% 73% 78% 67% 72% 67% 77% By demographic Q. What do you feel when your boyfriend / girlfriend use coupon for your first date? (MA)
  10. 10. Respondent profile (N=572) Male, 34% Female, 66% Gender 16-24, 39% 25-29, 35% 30-39, 26% Age HCM, 50%Hanoi, 50% City
  11. 11. Q&Me – About Online Market Research Services
  12. 12. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  13. 13. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 400,000 members as of Nov, 2018 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  14. 14. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  15. 15. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  16. 16. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043

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