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Q&Me is online market research provided by Asia Plus Inc.
Best Vietnamese Company 2019
Asia Plus Inc.
Overview
Vietnam economy grow strongest among South
East Asia and there are a larger number of the
corporates that are better know.
This survey was conducted in order to have a
grasp of Vietnamese company images as well as
the well known brand among the industries.
This survey was collected from 717 respondents
from the age of 18-40 years old in September 2019.
Vietnamese product images
21%
22%
17%
13%
15%
14%
14%
13%
12%
52%
50%
44%
43%
40%
39%
38%
32%
32%
22%
23%
34%
38%
40%
40%
42%
46%
48%
User Friendly
Good Price
Safe
trendy
Innovative
Durable
Good Design
Authentic
Sophisticated
Strongly applicable Applicable Average Not applicable Least applicable
Q. What are the images of the products from Vietnamese companies? (N= 717)
Vietnamese products are perceived as user friendly and good pricing,
lacks in sophisticated or authentic images
Images about the competitiveness of
Vietnamese industry
71%
55%
34%
23%
21%
15%
15%
Agriculture
Food / beverages
Fashion
IT / electronics
Entertainment
Medical
Beauty
Q: What do you think are the areas that Vietnamese company could be competitive in the world (N=717)
Since Vietnam famous with agriculture, Vietnamese believe
Vietnamese F&B companies will also have a competitive advantage in
the oversea market.
Top of mind Vietnamese local companies (General)
Top 1
Vinamilk
29%
VinGroup
21%
Viettel
6%
FPT
3%
Biti’s
1%
Hoa Phat
2%
Mobile World
2%
Kind Do
2%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5
Company analysis - Vinamilk
Consumers choose Vinamilk mainly due to its price, quality product, branding, innovation
and technology.
Q. Please share us the reasons why you picked up that company (N=717)
72%
73%
70%
66%
57%
62%
35%
29%
38%
18%
5%
65%
63%
62%
51%
50%
41%
36%
32%
30%
18%
9%
Good price
Good Quality
Well known brand
Good innovations / technology
High contribution to the society
Familiar with products / services
Great leaders
High exposures in overseas
High exposures in Vietnam
Many advertisements
I know people working there
Average
Vinamilk Well established brand, offer many products that are good
for the health of the community.
Prestige and commitment of product quality. Always look
after for the community. Many meaningful advertising
campaigns.
A company associated with fresh milk for a long time for
Vietnamese people. Big visionary company with long-term
development, great business strategy.
The company has many great achievement, great quality
product, and create many good jobs for Vietnamese.
27/HCM/Male
29/Hanoi/Female
31/Hanoi/Female
28/Other/Female
Company analysis - VinGroup
Unlike Vinamilk, the consumers choose VinGroup because of its branding and exposure.
They also admire the leadership in VinGroup.
Q. Please share us the reasons why you picked up that company (N=717)
66%
74%
74%
48%
61%
24%
46%
65%
31%
13%
5%
65%
63%
62%
51%
50%
41%
36%
32%
30%
18%
9%
Good Quality
Well known brand
High exposures in Vietnam
Familiar with products / services
High contribution to the society
Good price
Good innovations / technology
Great leaders
Many advertisements
High exposures in overseas
I know people working there
Average
Vingroup The first company in Vietnam manufacture car and other
automotive product.
Company with great potential, everyone know about
VinGroup
Most famous company in Vietnam, visionary leader,
innovative products, great technology.
Best company in Vietnam that will bring Vietnamese
brands to the global market.
28/HCMC/Female
34/Hanoi/Male
29/Hanoi/Female
24/Hanoi/Male
Top of mind Vietnamese local companies (F&B)
Top 1
Vinamilk
24%
Vissan
13%
Acecook
7%
Kinh Do
4%
TH True Milk
2%
Vifon
3%
NutiFood
3%
Masan
4%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5
Top of mind Vietnamese local companies (Fashion)
Top 1
Viettien
26%
May 10
8%
Canifa
5%
Nem Fashion
3%
The Blues
2%
Ivy Moda
2%
Elise
2%
An Phuoc
3%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5
Top of mind Vietnamese local companies (Tech)
Top 1
FPT
29%
Viettel
11%
BKAV
10%
VinGroup
6%
Phong Vu
1%
VNPT
1%
CMC Telecom
1%
Mobile World
2%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5
Respondent profile (N=717)
45%
55%
Gender
Male Female
35%
29%
35%
Age
18-24 25-30 31-40
41%
37%
22%
Location
HCM Hanoi Others
Q&Me – About Online Market Research Services
Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data
Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of July, 2019
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City
Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.
Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3,
HCM City, Vietnam
Tel. +84 2839 100 043

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Best vietnamese companies 2019

  • 1. Q&Me is online market research provided by Asia Plus Inc. Best Vietnamese Company 2019 Asia Plus Inc.
  • 2. Overview Vietnam economy grow strongest among South East Asia and there are a larger number of the corporates that are better know. This survey was conducted in order to have a grasp of Vietnamese company images as well as the well known brand among the industries. This survey was collected from 717 respondents from the age of 18-40 years old in September 2019.
  • 3. Vietnamese product images 21% 22% 17% 13% 15% 14% 14% 13% 12% 52% 50% 44% 43% 40% 39% 38% 32% 32% 22% 23% 34% 38% 40% 40% 42% 46% 48% User Friendly Good Price Safe trendy Innovative Durable Good Design Authentic Sophisticated Strongly applicable Applicable Average Not applicable Least applicable Q. What are the images of the products from Vietnamese companies? (N= 717) Vietnamese products are perceived as user friendly and good pricing, lacks in sophisticated or authentic images
  • 4. Images about the competitiveness of Vietnamese industry 71% 55% 34% 23% 21% 15% 15% Agriculture Food / beverages Fashion IT / electronics Entertainment Medical Beauty Q: What do you think are the areas that Vietnamese company could be competitive in the world (N=717) Since Vietnam famous with agriculture, Vietnamese believe Vietnamese F&B companies will also have a competitive advantage in the oversea market.
  • 5. Top of mind Vietnamese local companies (General) Top 1 Vinamilk 29% VinGroup 21% Viettel 6% FPT 3% Biti’s 1% Hoa Phat 2% Mobile World 2% Kind Do 2% Top 2 Top 3 Top 4 Top 8Top 7Top 6Top 5
  • 6. Company analysis - Vinamilk Consumers choose Vinamilk mainly due to its price, quality product, branding, innovation and technology. Q. Please share us the reasons why you picked up that company (N=717) 72% 73% 70% 66% 57% 62% 35% 29% 38% 18% 5% 65% 63% 62% 51% 50% 41% 36% 32% 30% 18% 9% Good price Good Quality Well known brand Good innovations / technology High contribution to the society Familiar with products / services Great leaders High exposures in overseas High exposures in Vietnam Many advertisements I know people working there Average Vinamilk Well established brand, offer many products that are good for the health of the community. Prestige and commitment of product quality. Always look after for the community. Many meaningful advertising campaigns. A company associated with fresh milk for a long time for Vietnamese people. Big visionary company with long-term development, great business strategy. The company has many great achievement, great quality product, and create many good jobs for Vietnamese. 27/HCM/Male 29/Hanoi/Female 31/Hanoi/Female 28/Other/Female
  • 7. Company analysis - VinGroup Unlike Vinamilk, the consumers choose VinGroup because of its branding and exposure. They also admire the leadership in VinGroup. Q. Please share us the reasons why you picked up that company (N=717) 66% 74% 74% 48% 61% 24% 46% 65% 31% 13% 5% 65% 63% 62% 51% 50% 41% 36% 32% 30% 18% 9% Good Quality Well known brand High exposures in Vietnam Familiar with products / services High contribution to the society Good price Good innovations / technology Great leaders Many advertisements High exposures in overseas I know people working there Average Vingroup The first company in Vietnam manufacture car and other automotive product. Company with great potential, everyone know about VinGroup Most famous company in Vietnam, visionary leader, innovative products, great technology. Best company in Vietnam that will bring Vietnamese brands to the global market. 28/HCMC/Female 34/Hanoi/Male 29/Hanoi/Female 24/Hanoi/Male
  • 8. Top of mind Vietnamese local companies (F&B) Top 1 Vinamilk 24% Vissan 13% Acecook 7% Kinh Do 4% TH True Milk 2% Vifon 3% NutiFood 3% Masan 4% Top 2 Top 3 Top 4 Top 8Top 7Top 6Top 5
  • 9. Top of mind Vietnamese local companies (Fashion) Top 1 Viettien 26% May 10 8% Canifa 5% Nem Fashion 3% The Blues 2% Ivy Moda 2% Elise 2% An Phuoc 3% Top 2 Top 3 Top 4 Top 8Top 7Top 6Top 5
  • 10. Top of mind Vietnamese local companies (Tech) Top 1 FPT 29% Viettel 11% BKAV 10% VinGroup 6% Phong Vu 1% VNPT 1% CMC Telecom 1% Mobile World 2% Top 2 Top 3 Top 4 Top 8Top 7Top 6Top 5
  • 11. Respondent profile (N=717) 45% 55% Gender Male Female 35% 29% 35% Age 18-24 25-30 31-40 41% 37% 22% Location HCM Hanoi Others
  • 12. Q&Me – About Online Market Research Services
  • 13. Enhanced Service 3: Business survey Provide the research services driven by the technogies Our research solutions Consumer research app Admin platform Traditional market research Collect surveys from online consumers Effective retail audit or data collection Plan, Manage and Analyze data
  • 14. Our advantage: Direct Panel Management Our strength is 16-39 years old and urban areas. This is where most biz customers would like to research. 500,000 members as of July, 2019 0% 1% 18% 31% 22% 14% 7% 3% 3% 1% Age 19% 18% 6% 4%3%3% 47% HCM Hanoi Can Tho Da Nang Hai Phong Dong Nhai Others 56% 44% Male Female Gender City
  • 15. Our advantage – Quick with quality Online is considered to be “cheap and bad” in general. Q&Me provides several methods providing data with quality FACT CONSISTENCY SCORE 97% THOUGHT CONSISTENCY SCORE 91% STRAIGHT-LINER/ FLAT- LINER SCORE 89% SPEEDERS SCORE 97% QUALITY CHECK SURVEY SPECIFICATION N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THE RESULTS Overal score 93.5% Average score in the industry 73% (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam. Our quality score by SSI
  • 16. Our quality assurance process Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • Remove Fake questions hit users • Remove Contradicted answer users • Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks.
  • 17. Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc. Asia Plus Inc. Floor 2, Songdo Tower, 62A Pham Ngoc Thach Street, Ward 6, District 3, HCM City, Vietnam Tel. +84 2839 100 043