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Asia baez final presentation

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Asia baez final presentation

  1. 1. Asia Baez Professor Klinkowstein “Selected Article for Research” Campbells Brews Up A Simple Solution http://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch
  2. 2. Asia Baez Professor Klinkowstein Fresh-Brewed Soup “K-Cups” Packs
  3. 3. Asia Baez Professor Klinkowstein • Ramen complicated for busy students • Ovens things of the past • Brewing process cleanses machine
  4. 4. Asia Baez Observe  Students eating in residence halls Professor Klinkowstein
  5. 5. Asia Baez “Ethnographic Research” Professor Klinkowstein
  6. 6. Asia Baez Professor Klinkowstein
  7. 7. Asia Baez Professor Klinkowstein
  8. 8. Asia Baez Professor Klinkowstein
  9. 9. Asia Baez Professor Klinkowstein
  10. 10. Asia Baez Professor Klinkowstein Ethnographic Research Observations
  11. 11. Asia Baez Subject #1: • Wore headphones, sweatpants and a white tshirt • oblivious to everything around him • Left for 5 minutes • Came back with spoon • Looked at mess, shrugged shoulders and walked away • Asked not to be photographed for fear of being held responsible for mess Professor Klinkowstein
  12. 12. Asia Baez Subject #2 • Came in with her boyfriend • He sat down, she cooked • She bit her nails while she waited • She burned herself twice • Used plastic plates and utensils • Talked about school Professor Klinkowstein
  13. 13. Asia Baez Subject #2 (cont) • Boyfriend washed dishes • She stood next to the sink and talked to him • Cleaned up mess together and left Professor Klinkowstein
  14. 14. Asia Baez Subject #3 • Referred to the mixture box often • Sat in a corner on her phone while waiting • Set the timer on the microwave • Kept checking the door Professor Klinkowstein
  15. 15. Asia Baez Professor Klinkowstein
  16. 16. Asia Baez Professor Klinkowstein “I really don’t enjoy cooking unless it’s with/ for my friends.”
  17. 17. Asia Baez Professor Klinkowstein “Selected Business Article” Campbells Brews Up A Simple Solution http://eatocracy.cnn.com/2013/09/05/campbells-keurig-soup/?iref=allsearch
  18. 18. Asia Baez Professor Klinkowstein
  19. 19. Asia Baez Professor Klinkowstein Ethnographic Research Observations • Little to no people came to the residence hall kitchen • Of the few that did, only one allowed herself to be photographed • Those that came alone did not stay more than 5 minutes
  20. 20. Asia Baez Professor Klinkowstein Ethnographic Research Findings • Mostly everyone that made something substantial had someone with them • Students had little experience in the kitchen • Students were impatient while making their “food” • Students seemed preoccupied
  21. 21. Asia Baez Diagonals_ Visual Research Professor Klinkowstein
  22. 22. Asia Baez Arcs_ Visual Research Professor Klinkowstein
  23. 23. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein Irregular Shapes_ Visual Research
  24. 24. Asia Baez Grids_ Visual Research Professor Klinkowstein
  25. 25. Asia Baez Monochromes_ Visual Research Professor Klinkowstein
  26. 26. Asia Baez Neutrals_ Visual Research Professor Klinkowstein
  27. 27. Asia Baez High-key_ Visual Research Professor Klinkowstein
  28. 28. Asia Baez Low-key_ Visual Research Professor Klinkowstein
  29. 29. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein
  30. 30. Professor Klinkowstein Asia Baez Asia Baez Professor Klinkowstein
  31. 31. Asia Baez Professor Klinkowstein Summary: • Students don’t have time to cook • Campbell’s collaborates with Keurig • Students want quick results
  32. 32. Asia Baez Professor Klinkowstein Social Circumstance Observed: Students cooking in residence halls.
  33. 33. Asia Baez Professor Klinkowstein Observations: • • • • Students dislike cooking alone More apt to cook in social setting Inexperienced in the kitchen Want fast results
  34. 34. Asia Baez Professor Klinkowstein Desire/ Need Ascertained: • A simple, relatively quick way of making food that is considered fun.
  35. 35. Asia Baez Professor Klinkowstein Product: An interactive app that allows millenials to share recipes and tips for cooking. It facilitates conviviality, a natural artifact of food and all that relates to food. A blog where students can upload photos, videos, or video chat. An easily accessible, virtual recipe book.
  36. 36. Asia Baez Professor Klinkowstein “Think Different” -Apple “Got Milk” -California Milk Processor Board “Get out there” -Royal Caribbean
  37. 37. Re cip e s Use rs Community Share d Conviviality

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