The future of discovery in TV asi 2012 tv symposium

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Personalisation - the key to useful programme guides

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The future of discovery in TV asi 2012 tv symposium

  1. 1. anasiconference The 2012 European Television Symposium The Future of Discovery in TV8th – 9th November, 2012 Sponsored by:@asi_radiotv
  2. 2. The Future of Jeremy Toeman @jtoemanDiscovery in TV
  3. 3. First, a look to our past
  4. 4. TV 50 years ago
  5. 5. TV 30 years ago
  6. 6. TV Today
  7. 7. Era of the Infinite Channel Lineup
  8. 8. Discovery is inherently broken
  9. 9. Collaborative filtering is insufficient
  10. 10. What do we *want* to discover? 4 examples...
  11. 11. Finding this stuff is Work. But TV is Not Work.
  12. 12. The magic word isnt "entertainment"
  13. 13. TV is really all about "Escape"
  14. 14. TV is so good, even CATS like TV!
  15. 15. TV Going Through Rapid Transition Cycles
  16. 16. But do people really want change?
  17. 17. Five Impactful trends
  18. 18. Key Trend: Hyper-Mobility
  19. 19. Key Trend: Multitasking & Coviewing
  20. 20. Key Trend: Catch-up & Binge Viewing
  21. 21. Key Trend: Social TV
  22. 22. Key Trend: Hyper-Personalization
  23. 23. Five Big Challenges
  24. 24. Key Challenge: Distractions
  25. 25. Key Challenge: TVs arent phones
  26. 26. Key Challenge: Smart TVs arent so Smart...
  27. 27. Actually, "dumb" TVs might be a bit better off...
  28. 28. Key Challenge: Dinosaurs With Lasers!
  29. 29. Key Challenge: Industry Push or Consumer Pull?
  30. 30. Misaligned incentives from industry->consumer
  31. 31. Six Smart Bets
  32. 32. Bet #1: Original Content Coexisting
  33. 33. Bet#2: Implicit & Explicit Taste Expressions
  34. 34. Bet#3: Curation
  35. 35. Bet#4: Social Engagement
  36. 36. Bet#5: Youth-Driven Trends
  37. 37. Bet#6: Hyper-Personalized Interests
  38. 38. Big Opportunity Ahead
  39. 39. Thank you. Jeremy Toeman @jtoeman

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