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Public Domain and Social Networking


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Online social networking tools have had significant impact on our individual behaviour and even broad social character. The proliferation of information has seen inadvertent movement of private information into the public domain; in fact, the line separating the two has been blurred. While public broadcast systems have started augmenting social networking into the information aggregation and dissemination cycle, it is envisaged that a closer integration of both will determine the future scenario. The talk will provide insight into the subtle aspects of social networking and its role in public domain.

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Public Domain and Social Networking

  1. 1. Public Domain &Social Networking Ashwini Kumar Rath Founder Director & CEO BATOI SYSTEMS (P) LIMITED
  2. 2. When you hear that a person does not have a Facebook account, how do you react?
  3. 3. Goal for Shared Experience TV/Radio Mobile Social YouSmartphone/ Tablet Desktop Real-Time
  4. 4. Exchanging Information from a Distance Before 150 Online Social Email and SMSYears: Telegraph Networking
  5. 5. What is Social Network?“A social network is a social structure madeup of a set of actors (such as individuals ororganizations) and the dyadic ties betweenthese actors.” – Wikipedia.orgSix Degrees of SeparationEveryone on Earth is separated fromeveryone else by no more than sixintermediate personal relationships.
  6. 6. Crowded Landscape with Some Leaders
  7. 7. Elements of a Social Network B A C Y F D E A Simple Sociogram
  8. 8. Privacy Control Communication PublishingParameters change.
  9. 9. Vehicles of SMS EmailSocialNetworking Micro-blog Blog Live Webcasting Streaming Share and Follow, +1, Ping-back Like
  10. 10. Much Is Happening on Social NetworksA 75-year-old chairman of 144-year-oldcorporate uses 6-year-old media tobroadcast message to 285000 followers thatgot re-twitted a few hundred times.• Politics• Sports and entertainment events• Universities• Corporate• Communities• Disaster-time Assistance…
  11. 11. Evolving into True DemocracyPublic can actively reflect their opinions andsupervise the government’s administrativemeasures and implementation.• Knowledge Management (Health, Education, Transport)• Society beyond National FrameworkAnonymity is a plus
  12. 12. Broadcast Media Turns Social• TV offers networking capabilities• Amplify your message• Viewer to Contributor• Power and profitability through strong communities for fans and consumers• Most active groups are the ones that achieve many-to-many conversations
  13. 13. Water-Cooler(Social) Effect Blogs and social Web sites like Facebook and Twitter• Socializing around a enable an online water- focal point cooler conversation,• Split time between the encouraging people to computer screen and the split their time between big-screen TV the computer screen and• View and engage online simultaneously the big-screen TV. - The New York Times ( /2010/02/24/business/med ia/24cooler.html?_r=1&ref =technology)
  14. 14. Integration of Two Media• Broadcast of the 51st Grammy Awards on uStream and Facebook increased TV audience by 35% (• Over (a period of) time we may see eyeballs getting split between television and online leading to drop in IPL TV ratings. ( AllFiles/MEC-IPL-5-Press-Release040312.pdf)Full integration rather than justaugmentation.
  15. 15. Challenges: Privacy Integration Government and Usability behind of Social International Transitions Norms Public Domain Networking and Social Networking with Public Evolution of Accessing Devices and Interoperability of Data acrossBroadcasting Devices S/W Systems End-user Bandwidth
  16. 16. How Don’t People Watch TV?People don’t watch a channel, downloadApp, then change channel and downloadanother App.• ConnecTV uses audio-recognition technology to pick up on what a viewer is watching and offers suggestions about supplementary stories and programmes (• Yahoo’s IntoNow (• Miso ( social-tv/id352823603?mt=8)• GetGlue (
  17. 17. All Is Not Well!“Self-obsession and one-moment glory have pushedpeople to divulge everything about them online.Happiness when we get likes, and arrogance if weare criticized, remain the prevailing phenomena onsocial media.”( notion of popularity is important to adolescents;the group effect can both be reassuring and allow asense of experimentation.- Barbie Clarke, University of Cambridge
  18. 18. Where Does Privacy End?A woman with 700 followers on Twitter claimed thather privacy had been violated when UKs Daily Mailreported based on tweets. UKs Press ComplaintsCommission (PCC) rejected the claim.(• Channels quote from celebrities’ tweets.• Popularity of a celebrity depends on number of followers on Twitter or how fast it’s increasing!• Tweets as valid opinions for topics in public domain
  19. 19. Peep into the Underlying RealityYou discover a person paying attention to detail, butemail reveals his careless spelling.• To err is human• Language and social behaviour will change rapidly• Mistake in setting the privacy limit may end up in chaosSocial surveillance
  20. 20. Elements of Social ControlDomain Rules SanctionsIndividual Ethics and Netiquette Self-restraintCompany or Portal User agreement and Moderation by Reminder by software Administrators and code software codeSocial Environment Situational and peer Shaming, blaming group norms and exclusionOrganization Organizational rules Organizational enforcementGovernment Law State enforcementInternational Treaty International enforcement
  21. 21. If you do not accept social networking in public domain, you have only one option. Cut the power to your laptop or mobile.Without electricity, thereis no online communityand no social network!
  22. 22. Thank You