India's largest Fast Moving Consumer Goods
company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan
Vanaspati Manufacturing Company, followed by
Lever Brothers India Limited (1933) and United
Traders Limited (1935).
In 1956, Hindustan Vanaspati Mfg. Co. Ltd. and
United Traders Ltd merged with the company and
the name was changed from Lever Brothers Ltd to
Hindustan Lever Ltd.
The Anglo-Dutch company Unilever owns a
majority stake in Hindustan lever Limited & it called
as Hindustan Unilever Limited.
HUL is the one of the country's largest exporters
and recognised as a Golden Super Star Trading
A) HOME AND PERSONAL CARE:
1) Personal wash
3) Skin Care
Fair and lovely
4) Hair care
5) Oral care
8)Ayurvedic Personal and health care:
C) WATER PURIFIER
Brooke Bond Bru
4) Ice cream
MARKET SHARE ACROSS VARIOUS
FAMOUS TAG LINES
RIN: dugni safedi, dugni chamak.
AXE: the axe effect.
SURF EXCEL: daag acche hai.
BRU : bru se hoti hai khushiyaan shuru.
LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.
LUX INTERNATION :not just soap, its skin care.
TAJ MAHAL : wah! Taj
SUNSILK : “All you need is Sunsilk”
Hindustan Unilever Limited was recognized as
the ‘Conscious Capitalist of the Year’ at the 2013
Forbes India Leadership Awards.
HUL won 12 awards overall with 4 Golds, 4
Silvers and 4 Bronzes at the 2013 Emvies Awards.
In 2012, HUL was recognized as one of the
world's most innovative companies by Forbes.
With a ranking of number 6, it was the highest
ranked FMCG company.
Awarded top Indian company in the 'FMCG' sector
for the third consecutive year at Dun &
Bradstreet-Rolta Corporate Awards, 2009.
HUL ranked fourth in the ‘Top Companies for
Leaders, 2009' (Asia Pacific region) and 10th
place in the global rankings in a survey carried
out by Hewitt Associates
Named after the French opera Lakmé
Lakme started in 1952 as a 100% subsidiary of Tata
In 1998 Tata sold off their stakes in Lakmé Lever to
It offered a range of cosmetics with nail polishes &
lipsticks from the early 80’s
It has introduced a range of skincare products from
Theron T. Pond, a pharmacist from New York, introduced 'Pond's in
In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold
In 1955 Pond's Extract Company merged with Chesebrough
Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's
Safe As Boiled Water”
Doesn’t need gas, electricity, or continuous
Water clear, odorless and tasty
No residual chlorine
Free home demonstrations
Variety of products
Innovation and R&D strength
Increasing consumption pattern
Potential for making more impact of brand image.
HUL Corporate social
Provided income-generating opportunities to45,000 Shakti
entrepreneurs in rural areas across 15 states in 100,000 villages
through Project Shakti
Lifebuoy Swasthya Chetna has touched 120 million people in more
than 50000 villages across India since 2002
Fair and lovely foundation has awarded more than 790 scholarships
to women with limited financial resources for higher studies.
London/Rotterdam, 20th November 2013. Unilever is following up
its Sustainable Living Plan with the launch of Unilever Project
Sunlight, a new initiative to motivate millions of people to adopt
more sustainable lifestyles. Project Sunlight aims to make
sustainable living desirable and achievable by inspiring people to
look at the possibilities of a world where everyone lives well and
within the natural limits of the planet.
The trained female entrepreneurs who live in
rural palaces in India sells the Hindustan
products to village markets supporting the
independence of women.
Social aspect= supporting the independence of
Business aspect= increasing the sales.
Unilever products touch the lives of over 2 billion
people every day – whether that's through feeling
great because they've got shiny hair and a brilliant
smile, keeping their homes fresh and clean, or by
enjoying a great cup of tea, satisfying meal or
“add vitality to life.”
We’ve always believe in the power of our
brands to improve the quality of people’s
lives and in doing in right thing.
We work to create a better future every day.
We make the people feel good, look good and
get more out of life with brands & services
that are good for them and good for others