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INTRODUCTION
VISION & MISSION
PRODUCT LINE
MARKET SHARE
AWARS
STRENTHS & OPPERTUNITIES
CONCLUSION
INTRODUCTION
India's largest Fast Moving Consumer Goods
company with 100 factories across India.
 In 1931, first Indian s...
The Anglo-Dutch company Unilever owns a
majority stake in Hindustan lever Limited & it called
as Hindustan Unilever Limite...
PRODUCT LINE
A) HOME AND PERSONAL CARE:
1) Personal wash
Lux
Lifebuoy
Liril
Hamam

Breeze
Dove
Pears
Rexona

2) Laundry
Su...
MARKET SHARE ACROSS VARIOUS
SEGMENTS
80%
70%
60%
50%

40%
30%
20%
10%
0%

HUL
COMPETITOR
FAMOUS TAG LINES
 RIN: dugni safedi, dugni chamak.

 AXE: the axe effect.
 SURF EXCEL: daag acche hai.
 BRU : bru se h...









Hindustan Unilever Limited was recognized as
the ‘Conscious Capitalist of the Year’ at the 2013
Forbes India...
Named after the French opera Lakmé
Lakme started in 1952 as a 100% subsidiary of Tata
Oil Mills
In 1998 Tata sold off t...
Theron T. Pond, a pharmacist from New York, introduced 'Pond's in
1846
In 1886 it was relaunched as Pond's Extract and i...
WATER
• “As

•
•
•
•

Safe As Boiled Water”
Doesn’t need gas, electricity, or continuous
water supply
Water clear, odorles...
STRENGTH
Variety of products
Distribution Network
Brand image
Quality Management
Innovation and R&D strength

OPPORTU...
HUL Corporate social
Responsibility….

 Provided income-generating opportunities to45,000 Shakti

entrepreneurs in rural ...


Project skathi..

The trained female entrepreneurs who live in
rural palaces in India sells the Hindustan
products to v...
VISION:
 Unilever products touch the lives of over 2 billion
people every day – whether that's through feeling
great beca...





We’ve always believe in the power of our
brands to improve the quality of people’s
lives and in doing in right thi...
Unilever (HUL)
Unilever (HUL)
Unilever (HUL)
Unilever (HUL)
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Unilever (HUL)

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Unilever (HUL)

  1. 1.        INTRODUCTION VISION & MISSION PRODUCT LINE MARKET SHARE AWARS STRENTHS & OPPERTUNITIES CONCLUSION
  2. 2. INTRODUCTION India's largest Fast Moving Consumer Goods company with 100 factories across India.  In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).  In 1956, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd merged with the company and the name was changed from Lever Brothers Ltd to Hindustan Lever Ltd.
  3. 3. The Anglo-Dutch company Unilever owns a majority stake in Hindustan lever Limited & it called as Hindustan Unilever Limited.  HUL is the one of the country's largest exporters and recognised as a Golden Super Star Trading House. 
  4. 4. PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash Lux Lifebuoy Liril Hamam Breeze Dove Pears Rexona 2) Laundry Surf Excel Rin Wheel 3) Skin Care Fair and lovely Pond’s Aviance 4) Hair care Sunsilk naturals Clinic 5) Oral care Pepsodent Close up 6) Deodorants Axe Rexona 7)Colour Cosmetics Lakme 8)Ayurvedic Personal and health care: B) FOODS 1) Tea Brooke Bond Lipton C) WATER PURIFIER Pureit 2) Coffee Brooke Bond Bru 3) Foods Kissan Annapurna 4) Ice cream Kwality walls Knor
  5. 5. MARKET SHARE ACROSS VARIOUS SEGMENTS 80% 70% 60% 50% 40% 30% 20% 10% 0% HUL COMPETITOR
  6. 6. FAMOUS TAG LINES  RIN: dugni safedi, dugni chamak.  AXE: the axe effect.  SURF EXCEL: daag acche hai.  BRU : bru se hoti hai khushiyaan shuru.  LIFEBUOY : lifebuoy hai jahaan tandurust hai wahaan.  LUX INTERNATION :not just soap, its skin care.  TAJ MAHAL : wah! Taj  SUNSILK : “All you need is Sunsilk”
  7. 7.      Hindustan Unilever Limited was recognized as the ‘Conscious Capitalist of the Year’ at the 2013 Forbes India Leadership Awards. HUL won 12 awards overall with 4 Golds, 4 Silvers and 4 Bronzes at the 2013 Emvies Awards. In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company. Awarded top Indian company in the 'FMCG' sector for the third consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009. HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings in a survey carried out by Hewitt Associates
  8. 8. Named after the French opera Lakmé Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills In 1998 Tata sold off their stakes in Lakmé Lever to HLL It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s It has introduced a range of skincare products from 1987.
  9. 9. Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846 In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's
  10. 10. WATER • “As • • • • Safe As Boiled Water” Doesn’t need gas, electricity, or continuous water supply Water clear, odorless and tasty No residual chlorine Free home demonstrations
  11. 11. STRENGTH Variety of products Distribution Network Brand image Quality Management Innovation and R&D strength OPPORTUNITIES Huge Market Increasing consumption pattern Potential for making more impact of brand image.
  12. 12. HUL Corporate social Responsibility….  Provided income-generating opportunities to45,000 Shakti entrepreneurs in rural areas across 15 states in 100,000 villages through Project Shakti  Lifebuoy Swasthya Chetna has touched 120 million people in more than 50000 villages across India since 2002  Fair and lovely foundation has awarded more than 790 scholarships to women with limited financial resources for higher studies.  London/Rotterdam, 20th November 2013. Unilever is following up its Sustainable Living Plan with the launch of Unilever Project Sunlight, a new initiative to motivate millions of people to adopt more sustainable lifestyles. Project Sunlight aims to make sustainable living desirable and achievable by inspiring people to look at the possibilities of a world where everyone lives well and within the natural limits of the planet.
  13. 13.  Project skathi.. The trained female entrepreneurs who live in rural palaces in India sells the Hindustan products to village markets supporting the independence of women. Social aspect= supporting the independence of women. Business aspect= increasing the sales.
  14. 14. VISION:  Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.  MISSION: “add vitality to life.”
  15. 15.    We’ve always believe in the power of our brands to improve the quality of people’s lives and in doing in right thing. We work to create a better future every day. We make the people feel good, look good and get more out of life with brands & services that are good for them and good for others

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