Marketing Strategy for SipZ

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Proposed cut throat ideas for SipZ for promoting its health juice outlets.

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Marketing Strategy for SipZ

  1. 1. The new wayAl Ameen Sherfuddeen (61110285)Ashwin Gopal (61110437)
  2. 2. • Open up Payroll • Categorized • Awareness deductions /segmentPayroll Plans Marketing • Product • Employee • Price Portfolio opts for advantage plan Slide 6 Slide 3 (Heritage milk is used, Full fruits, No added sugar) are to be re-inforced Menu items have poor recall value in terms of the name (Black Salt, Jal Jeera, Sweet n Salt) customizations need to be made evident Boosters need more attention Well Informed staff drives a strong Brand Image (Recipe, Benefits & Numbers) People hate to walk to the counter or are too busy to come down, order and wait for their juice to be prepared <<Juice Name>>, <<Employee Code>> Employee collects juice At counter at specified time <<Collection time>> Corporate Employee SIPZ counter
  3. 3. Unwind Pass (monthly) Wellness Pack Mix ‘n’ Match pass Energy Pick of Online Tracking Diet 110 /day the day Nutrition Balanced Pick any Intake 20 day work 20*3 = 60 drinks commitment day 40 /drink Unwind Pass + Reminder service Fixed menu & tweaks Nutrition values (B.fast, Lunch & Snack) calculated and populated Energy plan to target Limit of 50 drinks corresponding to Valid for the month Employee and chosen Gen “Y” crowd plan. (Needs 30 mins of (70% of workforce) Admin jobs time) Diet plan to target Gen “X” folks & Gen “Y” women Balanced plan to target all segments uncovered by above
  4. 4. *Nutrient rich power-house*44% of daily recommended vitamins1 Cup of Heritage Milk *No alternative to milk for calcium *Kill the Wrinkles *Rich in Vitamin A ¾ Apple &Vitamin C, kill blood cholesterol to its roots *Get easy on digestion God’s gift to mankind with the highest 1 Banana source of instant energy. The magnesium gets you out of fatigue in a blink. * Feel calm and Easy *This one will reduce 1 tbsp Oats depression, expel fat and eradicate stress * Soothe your cholesterol & easy digestion 1 tbsp * Bye Bye to coughs and sore throat Honey * Cleanses your blood *Rocking Antiseptic * loose weight and improve your appetite 3 ice cubes Time to chill 

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