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Your website sucks? Why does your website fail to draw and retain customers? A short presentation on the reasons why your website is not working to its full potential, and why you need to embrace Web 2.0 for your business. Diviaraj Ujhoodha Emarketing - Web 2.0 Assignment MBA Year 2, University of Mauritius

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Contents <ul><li>It's all about the experience now

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Does your website have 7C's?

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If spam does not work, what does?

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SEM not just SEO

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You can't ignore Facebook, Twitter...

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Want to get your emarketing right? </li></ul>

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<ul>It's all about the experience now </ul><ul><li>Collaborative marketing: </li><ul><li>Key aspects: </li><ul><li>Adaptive, not static

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Collaboration, not transactions

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Ecosystem, not the firm

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All stakeholders, not just customers </li></ul><li>Deliver an online experience , </li><ul><li>Not just the web pages

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Not just the service behind the website </li></ul><li>Focus on the customer, not your product </li></ul></ul>

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<ul>Does your website have 7C's? </ul><ul><li>Context: design

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Content: text, photos, animated...

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Community: User reviews, forums, share to social network and blogs

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Customization Remember user choices

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Communication FAQ

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Connection Link manufacturers website, social networks, blogs where relevant

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Commerce </li></ul>

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<ul>If spam does not work, what does? </ul><ul><li>What works best are: </li><ul><li>Search engine marketing (SEM) </li><ul><li>Pay per click advertising (PPC)

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Search Engine Optimisation (SEO) </li></ul><li>Emails to people who have subscribed to your site </li><ul><li>Use heat mapping findings to position elements </li></ul></ul><li>What we thought work, but doesn't really... </li><ul><li>Mass email from paid lists

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Banner advertising </li></ul></ul>

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<ul>SEM not just SEO </ul><ul><li>Pay Per Click </li><ul><li>What you see as sponsored results on search engine, and other websites

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Quick results but lots of competition </li></ul><li>Search Engine Optimisation </li><ul><li>Involves making your website as friendly as possible to search engines to achieve highest rank in the results.

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Works best long term </li></ul></ul>

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<ul>You can't ignore Facebook, Twitter... </ul><ul><li>Customers want to </li><ul><li>Share

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Publish

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Communicate </li></ul><li>Old concept: </li><ul><li>Create content, links, etc

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Wait for someone to see your website </li></ul><li>Current concept: </li><ul><li>Still create content, links, etc

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Push to social networks, blogs, etc </li></ul></ul>

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<ul>Want to get your emarketing right? </ul><ul><li>We can help: contact us now on: [email_address]

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Acknowledgements </li><ul><li>Dr S. Victor Anandkumar, Pondicherry University

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University of Mauritius </li></ul></ul>