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Your website failed? - Does it really draw and retain customers?

A short presentation on the reasons why
your website is not working to its full potential,
what you are missing and why you need to
embrace Web 2.0 for your business.
ashvin@ecreations.mu

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Your website failed? - Does it really draw and retain customers?

  1. 1. Your website sucks? Why does your website fail to draw and retain customers? A short presentation on the reasons why your website is not working to its full potential, and why you need to embrace Web 2.0 for your business. Diviaraj Ujhoodha Emarketing - Web 2.0 Assignment MBA Year 2, University of Mauritius
  2. 2. Contents <ul><li>It's all about the experience now
  3. 3. Does your website have 7C's?
  4. 4. If spam does not work, what does?
  5. 5. SEM not just SEO
  6. 6. You can't ignore Facebook, Twitter...
  7. 7. Want to get your emarketing right? </li></ul>
  8. 8. <ul>It's all about the experience now </ul><ul><li>Collaborative marketing: </li><ul><li>Key aspects: </li><ul><li>Adaptive, not static
  9. 9. Collaboration, not transactions
  10. 10. Ecosystem, not the firm
  11. 11. All stakeholders, not just customers </li></ul><li>Deliver an online experience , </li><ul><li>Not just the web pages
  12. 12. Not just the service behind the website </li></ul><li>Focus on the customer, not your product </li></ul></ul>
  13. 13. <ul>Does your website have 7C's? </ul><ul><li>Context: design
  14. 14. Content: text, photos, animated...
  15. 15. Community: User reviews, forums, share to social network and blogs
  16. 16. Customization Remember user choices
  17. 17. Communication FAQ
  18. 18. Connection Link manufacturers website, social networks, blogs where relevant
  19. 19. Commerce </li></ul>
  20. 20. <ul>If spam does not work, what does? </ul><ul><li>What works best are: </li><ul><li>Search engine marketing (SEM) </li><ul><li>Pay per click advertising (PPC)
  21. 21. Search Engine Optimisation (SEO) </li></ul><li>Emails to people who have subscribed to your site </li><ul><li>Use heat mapping findings to position elements </li></ul></ul><li>What we thought work, but doesn't really... </li><ul><li>Mass email from paid lists
  22. 22. Banner advertising </li></ul></ul>
  23. 23. <ul>SEM not just SEO </ul><ul><li>Pay Per Click </li><ul><li>What you see as sponsored results on search engine, and other websites
  24. 24. Quick results but lots of competition </li></ul><li>Search Engine Optimisation </li><ul><li>Involves making your website as friendly as possible to search engines to achieve highest rank in the results.
  25. 25. Works best long term </li></ul></ul>
  26. 26. <ul>You can't ignore Facebook, Twitter... </ul><ul><li>Customers want to </li><ul><li>Share
  27. 27. Publish
  28. 28. Communicate </li></ul><li>Old concept: </li><ul><li>Create content, links, etc
  29. 29. Wait for someone to see your website </li></ul><li>Current concept: </li><ul><li>Still create content, links, etc
  30. 30. Push to social networks, blogs, etc </li></ul></ul>
  31. 31. <ul>Want to get your emarketing right? </ul><ul><li>We can help: contact us now on: [email_address]
  32. 32. Acknowledgements </li><ul><li>Dr S. Victor Anandkumar, Pondicherry University
  33. 33. University of Mauritius </li></ul></ul>

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