Rural Tourism


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Rural Tourism

  1. 1. Agri Tourism : Emerging trend in rural business<br />Agri Tourism : Emerging trend in rural business<br />AshutoshModi | Vaibhav Shah<br />October 1, 2010<br />
  2. 2. 2<br />(C) countryside Holidays (P) Ltd.<br />Rural Resource Utilization<br />110 million farmers are dwelling in 6.25 lakh villages producing more than 200 MT of food grains feeding the country. 1<br />During 1999-2000, 15.5 millions direct employment was created by tourism. 1<br />India’s share in world tour market is just 0.38 %. 1 foreign exchange earned is Rs.14,475 crores.  1<br />Indian tourism industry is growing @10.1%. 1 India has entered amongst the top 10 tourist destinations list 2<br />85 % <br />of populationdirectly or indirectly dependent on Agriculture 1<br />26 % <br />of GDP comes from Agriculture. 1<br />Huge gap in return on resources<br />1- Agri Tourism Development Corporation<br />
  3. 3. 3<br />(C) countryside Holidays (P) Ltd.<br />The Market Cycle<br />Banking<br />Telecom<br />FMCG<br />Healthcare<br />IT<br />Media<br />Food<br />Cattle & Dairy<br />Poultry<br />Energy<br />Art & Craft<br />Labour<br />
  4. 4. 4<br />(C) countryside Holidays (P) Ltd.<br />The Urban Rural Divide<br />Huge gap in Market Offering <br />
  5. 5. 5<br />(C) countryside Holidays (P) Ltd.<br />Rural (Agri) Tourism<br />
  6. 6. 6<br />(C) countryside Holidays (P) Ltd.<br />Rationale behind Rural (Agri) Tourism<br />Health consciousness of urban population and finding solace with nature friendly means<br />Curiosity about the farming industry and life style<br />Desire for peace and tranquility<br />An inexpensive gateway<br />Disillusionment with over crowded resorts and cities<br />Rural recreation<br />Educational value of Agri-Tourism<br />Nostalgia for their roots on the farm<br />Strong demand for wholesome family oriented recreational activities<br />
  7. 7. 7<br />(C) countryside Holidays (P) Ltd.<br />Rusticville : What is it?<br />Rural tourism destination 35 KMs from Pune and 20 KMs from Lonavala<br />Our Offering<br />Farm Camping<br />Rural recreation – games, activities & treks<br />Authentic maharashtrian food<br />Farming, food grain processing<br />Rural routine – milking a cow, butter churning, hand grinder, cooking on a chulha etc<br />Nature trails – fruit plucking, vegetable picking<br />Farm equipment – plough, tiller, harvester<br />Bullock cart ride, tractor ride, riding a buffalo<br />Stakeholders<br />Countryside Holidays (P) Ltd.<br />TikonaPethPanchayat<br />Villagers<br />Visitors<br />MTDC<br />
  8. 8. 8<br />(C) countryside Holidays (P) Ltd.<br />Rusticville : Strategic Advantage<br />! Located right in the middle of paddy farms on the sahayadri hills<br />! Breathtaking views of pavana valley and tikona fort<br />! Historical importance of Tikona & Mavallegecy as ChatrapatiShivaji’sfirst soldiers<br />! Vicinity to lonavalaand pune<br />! Brilliant weather throughout the year<br />! Availability of local labour due to possibility of farming only once a year<br />! Full network coverage of all leading telecom service providers<br />! Easy access from Mumbai Pune Expressway<br />! Abundance of natural flora and fauna<br />! Neighborhood of Pavana lake<br />
  9. 9. 9<br />(C) countryside Holidays (P) Ltd.<br />Future Growth Plans<br />Rusticville : TikonaPeth as our pilot project<br />Replication of Rusticville with localisation near all tier 1 and tier 2 cities in india<br />Diversification into tourism sector through backward integration<br />Theme resorts near – Beach, desert, rocky mountains, forests<br />Entering into Energy sector – wind and solar farms<br />Corporate Social Responsibility<br />Tree Plantation<br />Rural welfare and hygiene<br />Access to agriculture information through tie-ups<br />Community work<br />
  10. 10. AshutoshModi<br /><br />+91 993 042 3345 <br />Vaibhav Shah<br /><br />+91 9923586302<br /><br />