Dp & ea presentation dec 2010


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Presentation to EA by Digital Personnel. December 2010.

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  • Grew knowledge of sector from 2002 onwards Built teams at ASC and at Best People (Spring Ltd)
  • This has also assisted our branding incredibly. All staff members are encouraged to generate connection lists that are focused on the digital media market, not to send out idle requests to all and sundry. We are not open networkers across all markets, only digital. Strategy also includes inviting all new connections to the group. **Slide with Group homepage**
  • 200 accounts registered against the Digital Personnel Twitter list.
  • Mention the 6 months contract with NMA Also other specialist sites as and when required for specific needs. EG MENTION A SPECIALIST GAME SITE And before going into the details of the next slide – look at the notes page
  • Jobs are advertised across all our Social Media presences but we are working with on line strategists to ensure maximisation of our own website Current traffic flow around 5,000 unique visitors per month and rising!
  • Digital media jobs – this is on page 1 but we are so high up the listing you can’t see the page numbers listed – pls feel free to test me out later
  • Jobs are advertised across all our Social Media presences but we are working with on line strategists to ensure maximisation of our own website
  • Jobs are advertised across all our Social Media presences but we are working with on line strategists to ensure maximisation of our own website thus whetting the appetite of those who are only just formulating their plans to search for a new role or perhaps have not publicly posted their career details on search engines
  • We currently operate a flexible refer a friend policy, however in the New Year we will be introducing iRecommend. This will form a significant part of our website homepage and will include the chance to claim electronic gadgetry (including iPods, laptops etc) if a referral leads to a successful placement.
  • Dp & ea presentation dec 2010

    1. 1. <ul><li>Presentation of Recruitment Services to </li></ul><ul><li>Electronic Arts Ltd </li></ul><ul><li>by Ashley Seddon </li></ul>
    2. 2. Contents <ul><li>Introductions </li></ul><ul><li>Digital Personnel – a brief history </li></ul><ul><li>Our Approach </li></ul><ul><li>- social media </li></ul><ul><li>- online advertising </li></ul><ul><li>- candidate generation </li></ul><ul><li>The Process </li></ul><ul><li>In Partnership with Electronic Arts </li></ul><ul><li>Other Successful Recruitment Partnerships </li></ul><ul><li>7) Conclusion </li></ul>
    3. 3. Ashley Seddon <ul><li>13 years recruitment experience </li></ul><ul><li>Formerly contract recruiter in the IT sector </li></ul><ul><li>Last 8 Years in Digital Media </li></ul><ul><li>Developed Digital Media recruitment teams at 2 </li></ul><ul><li>previous companies </li></ul><ul><li>Personal experience of a recruitment operation - </li></ul><ul><li>both independent and corporate </li></ul>
    4. 4. <ul><li>Established June 2008 </li></ul><ul><li>Team of 7 people including Directors, Recruiters and </li></ul><ul><li>Support staff </li></ul><ul><li>Year 2 - trebled in size </li></ul><ul><li>Year 3 - already doubled </li></ul><ul><li>Plans to recruit internally through 2011 - Recruitment </li></ul><ul><li>Consultants, Account Managers and Resourcers </li></ul><ul><li>Plans to also expand into London 2012 </li></ul>Digital Personnel
    5. 6. <ul><li>Based in Redditch, Worcestershire, handling </li></ul><ul><li>recruitment requests from across the country </li></ul><ul><li>Prime location servicing digital media hotspots mainly in London but also Manchester, Leeds, Birmingham & Bristol </li></ul><ul><li>By fully exploiting the online space - Digital Personnel has a global reach of candidates to support Electronic Arts needs </li></ul>Our Approach
    6. 7. <ul><li>LinkedIn </li></ul><ul><li>Digital Personnel provides one of the largest Digital </li></ul><ul><li>Marketing Groups in the UK </li></ul><ul><li>Over 2,500 digital media professionals conversing </li></ul><ul><li>about all things digital! </li></ul><ul><li>Our own jobs page attracts other recruiters in the </li></ul><ul><li>market who use our platform to get better reach for </li></ul><ul><li>candidates </li></ul><ul><li>The group generates 60 – 100 jobs every week </li></ul>Social Media
    7. 8. <ul><li>LinkedIn – Group Ownership </li></ul><ul><li>Able to: </li></ul><ul><li>influence debate and interaction across the group </li></ul><ul><li>reach every member with group announcements </li></ul><ul><li>highlight key vacancies on behalf of EA </li></ul><ul><li>implement an internal strategy to ensure all new </li></ul><ul><li>connections of a digital media bias are invited to join </li></ul>
    8. 10. <ul><li>Twitter </li></ul><ul><li>@DigitalRec is Digital Personnel’s twitter ID </li></ul><ul><li>c1,000 followers </li></ul><ul><li>#dprec is our unique hashtag for all vacancies </li></ul><ul><li>DigitalRec is represented on more than 30 lists </li></ul><ul><li>Facebook </li></ul><ul><li>Accessible at www.facebook.com/DigitalPersonnel </li></ul><ul><li>500+ page impressions per week </li></ul><ul><li>Includes new vacancies and news stories affecting the digital market </li></ul>
    9. 11. <ul><li>Blogs </li></ul><ul><li>Digital Personnel contributes to blogs, online forums </li></ul><ul><li>and participates in webinars </li></ul><ul><li>Enabling effective communication with the talent </li></ul><ul><li>currently shaping the market and increases our </li></ul><ul><li>market awareness </li></ul>
    10. 12. <ul><li>All positions are advertised across online job boards </li></ul><ul><li>Jobsite </li></ul><ul><li>Monster </li></ul><ul><li>CV- Library </li></ul><ul><li>GoJobSearch </li></ul><ul><li>TotalJobs </li></ul><ul><li>Niche online marketing job boards </li></ul><ul><li>NMA Jobs </li></ul><ul><li>Brand Republic </li></ul><ul><li>E-Consultancy </li></ul>Online Advertising
    11. 13. <ul><li>www.digitalpersonnel.co.uk </li></ul><ul><li>Jobs are not only advertised across all our </li></ul><ul><li>Social Media presences but also our own site – digitalpersonnel.co.uk </li></ul><ul><li>Our SEO strategy ensures optimum listing for </li></ul><ul><li>the most popular key word searches used by </li></ul><ul><li>those seeking a career move in the digital </li></ul><ul><li>arena </li></ul>
    12. 16. <ul><li>Itris </li></ul><ul><li>In house candidate database management facility </li></ul><ul><li>c100,000 candidates </li></ul><ul><li>allows for boolean search strings, delivery of e-mail </li></ul><ul><li>marketing campaigns and text alerts </li></ul>Candidate Generation
    13. 17. <ul><li>Broadbean </li></ul><ul><li>a job posting system enabling a quick and effective way of advertising vacancies across various online platforms </li></ul><ul><li>candidate tracking system enables us to manage responses efficiently so that we reach the desired talent quickly </li></ul><ul><li>CV search – access to live candidate databases on Monster, CV-Library, Total Jobs and Jobsite </li></ul><ul><li>Digital Personnel also applies search strategies across Social </li></ul><ul><li>Media platforms – therefore providing EA with a truly global reach </li></ul>Candidate Generation
    14. 18. Candidate Generation <ul><li>Social Media </li></ul><ul><li>Via our global reach on Social Media sites we are able to apply effective search strategies to engage with talent directly and generate interest in our live positions </li></ul><ul><li>Refer a Friend </li></ul><ul><li>We are constantly creating new incentives for candidates to recommend a friend </li></ul>
    15. 19. The Process <ul><li>EA will have two contacts within Digital Personnel </li></ul><ul><li>Ashley Seddon as Account Manager </li></ul><ul><li>Marie Ogden as Senior Resourcer </li></ul>
    16. 20. <ul><li>The Senior Resourcer shall: </li></ul><ul><li>fully utilise all the candidate generation platforms available to instigate contact with relevant talent </li></ul><ul><li>fully qualify candidates over the phone </li></ul><ul><li>be transparent with all interested candidates and disclose that we are recruiting for EA </li></ul><ul><li>discuss the brief at length </li></ul><ul><li>when appropriate meet with candidates face-to-face </li></ul><ul><li>take up appropriate references </li></ul><ul><li>pass only fully qualified candidates who are interested in a specific vacancy to the Account Manager for final evaluation </li></ul>
    17. 21. <ul><li>The Account Manager shall: </li></ul><ul><li>submit all CV’s to EA and be the first point of contact for EA </li></ul><ul><li>manage the whole interview process </li></ul><ul><li>handle the negotiation of offers </li></ul><ul><li>remain in contact with the candidate during their notice period </li></ul><ul><li>handle post commencement liaison with successful </li></ul><ul><li>candidates </li></ul><ul><li>attend regular service visits with EA and provide all </li></ul><ul><li>reports relevant to agreed KPI’s </li></ul>
    18. 22. In Partnership with EA <ul><li>How will Digital Personnel add value to EA’s recruitment process? </li></ul><ul><li>Digital Personnel is a growing recruitment agency committed to </li></ul><ul><li>supporting brands and agencies with key digital media personnel </li></ul><ul><li>In 2 ½ years the business has developed into a </li></ul><ul><li>recognised brand that clients and candidates trust </li></ul><ul><li>We have successfully recruited key personnel within the Sales / Marketing / Online / Ecommerce business categories for a range of clients </li></ul>
    19. 23. Other Successful Recruitment Partnerships <ul><li>Psycle Interactive </li></ul><ul><li>recruited their key technical and creative talent from Digital Personnel, enabling them to gain a foothold in the ever-evolving online games market </li></ul><ul><li>Group M agencies MEC and Mindshare have recruited marketing strategists who are defining new online marketing campaigns for clients such as Ford, BP and Paramount Pictures </li></ul><ul><li>Greenlight Marketing have utilised my services for the last 6 years. The business has grown from 15 SEO / PPC specialists into a 100 strong team and become a leader in Search Marketing campaign delivery. They are now the largest independent in Europe </li></ul>
    20. 24. <ul><li>As our business develops further, it is essential that we support high-profile, innovative businesses who are looking to push the boundaries of online marketing </li></ul><ul><li>This will enable us to continue our own success story but more importantly in partnering with EA our candidates can be rewarded with some fantastic opportunities through 2011 </li></ul>
    21. 25. Conclusion <ul><li>Digital Personnel is a young and dynamic agency that understands the online arena implicitly </li></ul><ul><li>Our team are encouraged to engage daily with digital media talent by stimulating discussion across social / business networking sites, forums, blogs, webinars, seminars and live events </li></ul><ul><li>If you wish to work with a recruitment partner that lives and breathes the online space then Digital Personnel should be that choice - we offer the credibility required to recruit the very best talent </li></ul>