The Science of Perception Management- Ashraf Sheikh

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The Science of Perception Management- Ashraf Sheikh

  1. 1. The Science of Perception Management KATIBS 5 th Session
  2. 2. The Science of Perception management Ashraf Sheikh
  3. 3. <ul><li>7 Reasons why Perception Management matters </li></ul><ul><li>Perception Communicates </li></ul><ul><li>Example/Case Study </li></ul><ul><li>4 steps to Build Reputation on Perception Management </li></ul><ul><li>The Way Forward? </li></ul><ul><li>Questions </li></ul>What we shall cover this afternoon
  4. 6. X MULTIPLIED
  5. 11. This was YAHOO’s page in 1999
  6. 12. … and this was Google’s page in 1999
  7. 13. Which one did you send your friends to?
  8. 16. “ Perception Matters”
  9. 17. “ Why Does it matter to Etisalat?” The 7 Ways…
  10. 18. <ul><li>“ Perception is the process of receiving information about and making sense of the world around us. It involves deciding which information to notice, how to categorize this information and how to interpret it within the framework of existing knowledge. </li></ul>
  11. 19. “ Why Does it matter to Etisalat?”
  12. 20. “ Why Does it matter to Etisalat?”
  13. 22. “ Why Does it matter to Etisalat?”
  14. 25. “ Why Does it matter to Etisalat?”
  15. 28. “ Perception Communicates”
  16. 31. continuity closure proximity similarity
  17. 34. “ Perception Matters”
  18. 35. Is Perception Management all about just “Perception” ?
  19. 36. No, its not Its about “Trust, Integrity and a Story”
  20. 38. Tiffany is a brand that’s built on trust and integrity and they tell you a story …it’s the Box that you pay for
  21. 39. Now about your personal Perception- Do you cover these 3 Fundamentals Trust Integrity Story ( and how do you wish to be perceived)
  22. 40. 4 Ways to Building a reputation on Perception management
  23. 41. Is it Important what they think about us?....What do you think?
  24. 42. Genuine reputation building efforts Matters PERSONAL & PROFESSIONAL
  25. 43. 4 Steps to Reputation Building
  26. 44. <ul><li>Consistency </li></ul><ul><li>Humility </li></ul><ul><li>Accountability </li></ul><ul><li>Transparency </li></ul>
  27. 45. Humility cannot be manufactured nor can Accountability, Consistency and Transparency
  28. 46. <ul><li>Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts Genuine Efforts </li></ul>Requires
  29. 47. What's your Perception Management Way forward? Manage Perception Before perception Manages you Perception Management is required for both personal and professional Success Perception >> Reputation >> Genuine Efforts >> Success are all intricately linked YOU can genuinely work on your Perception Management Strategy even though you have absolutely no experience with it
  30. 49. Questions??

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