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How to create user persona for your startup

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How Do You Create User Persona?

User persona can be created through a quick research, survey and FAQs of your existing users. You can ask any contact in your existing database or outside. Also, you can use some industry insights and data to build it quickly.

1. Conduct a quick survey.
2. Interview your existing users
3. Consider FAQs
4. Ask your sales team what user are trying to find in your product
5. Use outside insights and data from competitors and similar industry

Want to Grow Your Startup- Start Here > https://openthrive.com/startup-marketing

Published in: Marketing
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How to create user persona for your startup

  1. 1. How to Create User Persona For Your Startup Marketing & Growth openthrive.com
  2. 2. What is User Persona? User persona is the fictional representation of ideal users and customers of your startup. It helps you understand their problem and shape your marketing strategies as a way to solve their problems. Moreover, it makes you understand where they are, what are the most suitable marketing channels and the type of content you should produce to attract them. In fact, a perfect buyer persona helps you build a strong marketing foundation with fixed directions and journey to success. openthrive.com
  3. 3. How to Use User Persona? User persona tells you who is your user, almost exactly what are their problems and how they are finding the solutions. Based on these: 1. Find and fix targeting broad audience and niche 2. Build different segments of the audience 3. Select marketing channels based on where they are in crowd 4. Create solution based contents/resources according to their problems 5. Personalise your content how they are consuming - Blogpost, email, video, infographics etc. 6. Neglect irrelevant users and marketing channels openthrive.com
  4. 4. How to Use User Persona? Whatever is your product/service, there must be a journey from stranger to become the paid customer. You can split and use buyer persona to target them based on their stage in the journey to become the real customer. Awareness Stage Consideration Stage Decision Stage Target the users such that you have solution to their problem. Don’t talk about your product. Through blog post, case study, tools and resources etc. Let them know and find your product as a better solution. Ask them if they can try and use your product along with whatever they are using to see the difference. Help them use your product perfectly. Nurture them to dig it for as a better solution and pass the lead to sale support and customer success team. openthrive.com
  5. 5. How Do You Create User Persona? User persona can be created through a quick research, survey and FAQs of your existing users. You can ask any contact in your existing database or outside. Also you can use some industry insights and data to build it quickly. 1. Conduct a quick survey. 2. Interview your existing users 3. Consider FAQs 4. Ask your sales team what user are trying to find in your product 5. Use outside insights and data from competitors and similar industry openthrive.com
  6. 6. Sample User Persona and Template Here is a sample user persona to see how exactly it should be. You can download and use it if you want to create it for your own startup. Ideally, you should have at least 5-10 different buyer personas to cover all use cases and users of your product. In This sample I have considered Vertika Nigam as a Marketing Head of AppOnly a company and myself as VP of Marketing at TrackUninstalls - An App Analytics Company. openthrive.com
  7. 7. Background Overview of Job, Profession, Career and Personal Life • Head of Marketing at AppOnly • Worked at the same company for 5 years; worked her way up from Marketing assistant • Single and lives with parents Demographics Age, Sex, Location, income etc. • Female • Age 24-35 • Income: $30,000 • Urban (Bangalore) Attributes Preference, Attitude, Communication Preference • Calm and Cool Attitude • Can receive call directly • Prefer email over call Persona Name Vertika Nigam openthrive.com
  8. 8. Goals Daily, Weekly and Monthly Professional Goals • Increase App installs • Find quality users • Convert free users into paid users Challenges Fights to achieve Goals • Reduce Uninstalls • Decrease cost per install cost • Increase install rate • Boost conversions What We Can Do To Achieve his/her Goal and Overcome Challenge • Decrease app uninstallation rate, hence increase net installs • Identify best performing marketing channels to reduce cost • Identify reasons of uninstalls to increase app install rate • Retarget lost users to boost conversions Persona Name Vertika Nigam openthrive.com
  9. 9. Common Objections Why wouldn’t consider your solution and product • We have to deal with so many painful integrations with our app developers. • It will increase the file size of our app. • It will disturb our existing user experience. Pain Points Solved It will help to make them consider your solution • We have onclick and easy know who are uninstalling your app and who is going to uninstall soo. • We have a quick solution to retarget and win your lost users. • We can let you know who are your most active and real app users and where they are? Persona Name Vertika Nigam openthrive.com
  10. 10. Marketing Message How should you describe the solution • Know who is uninstalling your app and why. • Increase your app installation rate without any extra budget. Selling Pitch Quick and magnetic lines to make them buy your product • We give you simple solution that integrates with your existing app analytics to help you find who is uninstalling your app, why and how you can win them back. Persona Name Vertika Nigam openthrive.com
  11. 11. Now it’s Your Turn! ● Create your one first user persona. Don’t waste your time to create more and more, just create one and use it. ● Later keep creating more and more at least 5-10 gradually. Do You Need Any Help: Get a Free Consultation openthrive.com
  12. 12. Background Overview of Job, Profession, Career and Personal Life Demographics Age, Sex, Location, income etc. Attributes Preference, Attitude, Communication Preference Persona Name openthrive.com
  13. 13. Goals Daily, Weekly and Monthly Professional Goals Challenges Fights to achieve Goals What We Can Do To Achieve his/her Goal and Overcome Challenge Persona Name openthrive.com
  14. 14. Common Objections Why wouldn’t consider your solution and product Pain Points It will help to make them consider your solution Persona Name openthrive.com
  15. 15. Marketing Message How should you describe the solution Selling Pitch Quick and magnetic lines to make them buy your product Persona Name openthrive.com
  16. 16. Thank You! Want to Grow Your Startup- Start Here openthrive.com

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