The NextGen Way Of Marketing To The NextGen<br />Global Youth Marketing Forum<br />Mumbai, February 10, 2010 <br />
Yes, it’s the digital way and …<br />
It’s as simple as a, b, c…<br />
A<br />Anywhere, anytime, anything. <br />
B<br />Build on ideas, not apps.<br />
C<br />Contextualize, don’t  generalize.<br />
D<br />Don’t communicate, <br />but join conversations.<br />
E<br />Exchange before you engage.<br />
F<br />Focus on the social, <br />not functional.<br />
G<br />Grow trust before you sell.<br />
H<br />Hi- touch is what makes <br />hi-tech work.<br />
I<br />Invite, involve… then inform.<br />
J<br />Join communities, <br />don’t build them.<br />
K<br />KISSS<br />Keep it simple, short & social.<br />
L<br />Learn the lingo of abbrs.<br />
M<br />Make friends before you make customers.<br />
N<br />Never lie. They’re young, <br />not stupid.<br />
O<br />Observe, listen, learn, participate.<br />
P<br />Proud is good. Loud is not.<br />
Q<br />Question the status quo. <br />Keep evolving.<br />
R<br />Real and human works. <br />Every time.<br />
S<br />Socialize. Don’t sell. <br />
T<br />Tweet & greet. 140 characters is the new ‘hello’.<br />
U<br />U-tals  are the future, <br />not portals.<br />
V<br />V is me+. Make it here & <br />you’re home.<br />
W<br />Websites are passé. Reach them wherever, whenever, whatever. <br />
X<br />X-factor. Find yours.<br />
Y<br />Why? The one question gen y always has. Have answers.<br />
Z<br />Z isn’t the last word. That’s the prerogative of the youth.<br />
They are <br />Don’t market to them. Get into their world and live alongside them. <br />
Ashok lalla<br />President – digital <br />Euro rscg<br />Ashok.lalla@eurorscg.com <br />www.twitter.com/ashoklalla<br />
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The NextGen Way of Marketing to the NextGen -- Global Youth Marketing Forum Mumbai Feb 10, 2010 Ashok Lalla

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NextGen Way of Marketing to NextGen_ A Keynote Presentation by Ashok Lalla, President - Digital, Euro RSCG at the Global Youth Marketing Forum (Mumbai, Feb 2010)

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The NextGen Way of Marketing to the NextGen -- Global Youth Marketing Forum Mumbai Feb 10, 2010 Ashok Lalla

  1. 1. The NextGen Way Of Marketing To The NextGen<br />Global Youth Marketing Forum<br />Mumbai, February 10, 2010 <br />
  2. 2. Yes, it’s the digital way and …<br />
  3. 3. It’s as simple as a, b, c…<br />
  4. 4. A<br />Anywhere, anytime, anything. <br />
  5. 5. B<br />Build on ideas, not apps.<br />
  6. 6. C<br />Contextualize, don’t generalize.<br />
  7. 7. D<br />Don’t communicate, <br />but join conversations.<br />
  8. 8. E<br />Exchange before you engage.<br />
  9. 9. F<br />Focus on the social, <br />not functional.<br />
  10. 10. G<br />Grow trust before you sell.<br />
  11. 11. H<br />Hi- touch is what makes <br />hi-tech work.<br />
  12. 12. I<br />Invite, involve… then inform.<br />
  13. 13. J<br />Join communities, <br />don’t build them.<br />
  14. 14. K<br />KISSS<br />Keep it simple, short & social.<br />
  15. 15. L<br />Learn the lingo of abbrs.<br />
  16. 16. M<br />Make friends before you make customers.<br />
  17. 17. N<br />Never lie. They’re young, <br />not stupid.<br />
  18. 18. O<br />Observe, listen, learn, participate.<br />
  19. 19. P<br />Proud is good. Loud is not.<br />
  20. 20. Q<br />Question the status quo. <br />Keep evolving.<br />
  21. 21. R<br />Real and human works. <br />Every time.<br />
  22. 22. S<br />Socialize. Don’t sell. <br />
  23. 23. T<br />Tweet & greet. 140 characters is the new ‘hello’.<br />
  24. 24. U<br />U-tals are the future, <br />not portals.<br />
  25. 25. V<br />V is me+. Make it here & <br />you’re home.<br />
  26. 26. W<br />Websites are passé. Reach them wherever, whenever, whatever. <br />
  27. 27. X<br />X-factor. Find yours.<br />
  28. 28. Y<br />Why? The one question gen y always has. Have answers.<br />
  29. 29. Z<br />Z isn’t the last word. That’s the prerogative of the youth.<br />
  30. 30. They are <br />Don’t market to them. Get into their world and live alongside them. <br />
  31. 31. Ashok lalla<br />President – digital <br />Euro rscg<br />Ashok.lalla@eurorscg.com <br />www.twitter.com/ashoklalla<br />

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