Love the Problem, Not Your Solution
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Life’s too short to build something nobody wants. Learn how to build products your customers cannot refuse by starting with problems worth solving, not solutions.
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Love the Problem, Not Your Solution
- 1. Hashtag: #leanstack LOVE THE PROBLEM LEANSTACK ASH MAURYA @ashmaurya ash@leanstack.com
- 4. Problem Solution Unfair Advantage Key Metrics Not better, but different
- 6. Problem Solution Unfair Advantage Key Metrics Problems create space for innovation
- 11. Who is the customer? How will you qualify/identify early adopters?
- 12. Who is the customer? How will you qualify/identify early adopters? What are their top 3 problems?
- 13. Who is the customer? How will you qualify/identify early adopters? How do they solve the problem today? What are their top 3 problems?
- 14. The problem with problems.
- 15. 01 The Innovator bias is hard to shut off.
- 17. 02 Customers too are solution biased.
- 18. 03 You can’t simply ask customers about their problems.
- 19. They don’t know.
- 20. They are solution oriented too.
- 21. “It is not the customer’s job to know what they want.” - Steve Jobs
- 22. Jobs-to-be-done Framework What is your customer hiring your product to do?
- 24. Customers don’t care about your solution, but making progress in their lives.
- 26. Triggering Event
- 33. Before your customers can hire your product, they need to fire something else.
- 39. Jobs are timeless and transcend categories
- 41. Existing alternatives that fail to get the job done are prime for disruption.
- 44. Desired Outcome PUSH Triggering Event Problems create space for innovation
- 53. “It’s so much more intimate than a laptop and so much more capable than a smartphone.” - Steve Jobs
- 61. Once you understand the job, the dimensions of the “better” become obvious.
- 62. PULL PUSH CONTEXT HABIT ATTRACTION SUCCESS CRITERIA Desire Outcome PAIN/DESIRE FRICTION INERTIA ANXIETY Title: Created By: Date: Triggering Event List the habits of the present that hold your customer back List the anxiety or your risk that scare your customers List the success attributes that pull your customers List the triggers that push your customers CUSTOMER FORCES © Created by LeanStack