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Likes the genre a lot.
Listens to Hip Hop because he connects to it emotionally expressively
through the abundance of lyrical content.
Thought the Madvillainy album cover to be dark and mysterious, and
enjoyed that about it.
Thought the second album cover, Section 80, was stereotypical of the genre.
Alluded to many props being typical of Hip Hop artists to associate
themselves with, such as the Bible.
Comments on focal image of the Ready To Die album cover. He finds the
polarising contrast between the image of a baby and it being ready to die
“striking”. This is most likely because of how complex the topic is thematically.
However, he doesn’t find it conventional.
Finds the Illmatic album cover conventional, and makes the connection that,
on the main focal image, the young boy has seen and been through a lot.
Personal experience and how it changes us as humans is arguably the most
prominent and impactful theme in modern day Hip Hop music.
Comments on the post-production of the cover. How the kid is blended into
the background signifies, to him, that he is part of the environment he grew
up in: A product of the ghetto.
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

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


He liked the Section 80 album cover the most. He saw it as a
“documentation” of the lives rappers lead, all presented
through props.
He also found it the most conventional of the four album
covers, for the same reasons he enjoyed it for.
Found Madvillainy the “least conventional, but not
necessarily the weakest.” This means that subverting
expectations of genre can be appealing in it’s own right.
Ready to Die was the weakest album cover in his opinion.
Personally thought that subverting genre conventions could
be an effective way of attracting the eye of an audience.
Praised Madvillainy’s minimalism.
Thought that a great way to continue innovating and being
different as a Hip Hop artist is to push a more alternative
route.
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









Was not a fan of the Hip Hop genre. He doesn’t enjoy it very much.
Thought the Madvillainy album cover made the artist appear mysterious,
unusual and original. Claims that he stands apart from other rappers.
He thought Section 80 was conventional in that the cover portrayed the
lifestyle of a rapper through the use of props, such as the gold and drugs.
Didn’t think the image of Ready to Die was conventional for the genre, but
thought the title befitted Hip Hop. This probably because of the connotations
of danger that are closely associated with the genre.
Immediately began analysing the connotations of the Illmatic album cover,
showing that it intrigued him. Quickly talked about the theme of experiences
in the hoods of America, and how they impact someone from a young age,
and continue for the rest of their lives. Highlighted the kid’s “miserable” face.
Believed Illmatic to be the most effective of the three album covers, due to
the message it was trying to get across. He could sympathise with it the most,
because it conveyed the struggle of young black youths, rather than
glorifying the street lifestyle.
Thought Section 80 was the most conventional , as it portrayed a rapper’s
interests, lifestyle and gives insight into the personal characteristics of one.






He believed the weakest to be the Madvillainy album cover.
He couldn’t see how it related to the genre, and thought it
would alienate the audience the most.
However he did think subverting audience expectations
could take the audience by surprise and draw in a larger
audience through how different it could be.
He said you could appeal to more people by going for a
more alternative image.

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Focus group interview summary with charles and ash

  • 1.
  • 2.        Likes the genre a lot. Listens to Hip Hop because he connects to it emotionally expressively through the abundance of lyrical content. Thought the Madvillainy album cover to be dark and mysterious, and enjoyed that about it. Thought the second album cover, Section 80, was stereotypical of the genre. Alluded to many props being typical of Hip Hop artists to associate themselves with, such as the Bible. Comments on focal image of the Ready To Die album cover. He finds the polarising contrast between the image of a baby and it being ready to die “striking”. This is most likely because of how complex the topic is thematically. However, he doesn’t find it conventional. Finds the Illmatic album cover conventional, and makes the connection that, on the main focal image, the young boy has seen and been through a lot. Personal experience and how it changes us as humans is arguably the most prominent and impactful theme in modern day Hip Hop music. Comments on the post-production of the cover. How the kid is blended into the background signifies, to him, that he is part of the environment he grew up in: A product of the ghetto.
  • 3.        He liked the Section 80 album cover the most. He saw it as a “documentation” of the lives rappers lead, all presented through props. He also found it the most conventional of the four album covers, for the same reasons he enjoyed it for. Found Madvillainy the “least conventional, but not necessarily the weakest.” This means that subverting expectations of genre can be appealing in it’s own right. Ready to Die was the weakest album cover in his opinion. Personally thought that subverting genre conventions could be an effective way of attracting the eye of an audience. Praised Madvillainy’s minimalism. Thought that a great way to continue innovating and being different as a Hip Hop artist is to push a more alternative route.
  • 4.        Was not a fan of the Hip Hop genre. He doesn’t enjoy it very much. Thought the Madvillainy album cover made the artist appear mysterious, unusual and original. Claims that he stands apart from other rappers. He thought Section 80 was conventional in that the cover portrayed the lifestyle of a rapper through the use of props, such as the gold and drugs. Didn’t think the image of Ready to Die was conventional for the genre, but thought the title befitted Hip Hop. This probably because of the connotations of danger that are closely associated with the genre. Immediately began analysing the connotations of the Illmatic album cover, showing that it intrigued him. Quickly talked about the theme of experiences in the hoods of America, and how they impact someone from a young age, and continue for the rest of their lives. Highlighted the kid’s “miserable” face. Believed Illmatic to be the most effective of the three album covers, due to the message it was trying to get across. He could sympathise with it the most, because it conveyed the struggle of young black youths, rather than glorifying the street lifestyle. Thought Section 80 was the most conventional , as it portrayed a rapper’s interests, lifestyle and gives insight into the personal characteristics of one.
  • 5.    He believed the weakest to be the Madvillainy album cover. He couldn’t see how it related to the genre, and thought it would alienate the audience the most. However he did think subverting audience expectations could take the audience by surprise and draw in a larger audience through how different it could be. He said you could appeal to more people by going for a more alternative image.