JT Holmes, Red Bull

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Ashley Cumming-Red Bull Project

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  • Branding will include
  • JT Holmes, Red Bull

    1. 1. HOLMES JT
    2. 2. Featured : Warren Miller’s “Dynasty,” Field Production’s “Eyes Wide Open,” and starred in over 15 Match Stick Production Classics… STUNT MAN for Transformers 3 1st Place- Lake Cushing Crossing 2009 Sears Tower on set of Transformers 3
    3. 3. “ E v ery once in a while an athlete comes around with a natural inherent talent to progress the sport in which they participate, a visionary of sorts for their sport” -Powder Magazine Audience=2 million Press Endorsement: “ JT Holmes ranks as one of the world’s best BASE jumpers and wing suit fliers” -Ski Channel Audience=45 million “ T o day, [JT] is one of the best in the world at [Helicopter-skiing]...starring in top of the line production company films” -60 Minutes Audience=13.2 million
    4. 4. Freeride World Tour: World’s Most Prestigious Ski Competition “ the chances are at any given event Holmes could bring home the bacon.” Ranked: 21/52 in 2009 16/52 in 2010 Elevation: 10,574 ft Bec de Rosses, Switzerland 5th out of 25 in Switzerland Pitch: 55-60 degrees 2700 ft. face
    5. 5. <ul><ul><ul><li>JT Holmes will use Red Bull to : </li></ul></ul></ul><ul><ul><ul><li>Increases his performance </li></ul></ul></ul><ul><ul><ul><li>increases his concentration </li></ul></ul></ul><ul><ul><ul><li>Increases his reaction speed
 </li></ul></ul></ul><ul><ul><ul><li>Improves his vigilance </li></ul></ul></ul><ul><ul><ul><li>Improves his emotional status </li></ul></ul></ul>
    6. 6. PR Value Extreme Skiing Audience Nationwide live TV coverage Freeride World Tour: over 1 million Video Views Olympic Skiing: 21 million viewers BASE Jumping Audience Nationwide live TV coverage 250,000 spectators at “Bridge Day” in Fayette, WV BASE jumps: over 37 million views on YouTube
    7. 7. Contract Details <ul><li>Professional Skiier, Ski-BASE, BASE, Stunt </li></ul><ul><li>$75,000 retainer paid per year </li></ul><ul><li>$5,000 more per major stunt </li></ul><ul><li>5 year contract </li></ul>
    8. 8. <ul><li>strongly increased social media presence </li></ul><ul><li>streamlined facebook, twitter, blog </li></ul><ul><li>Red Bull profile, official youtube channel </li></ul><ul><li>functional </li></ul><ul><li>Red Bull logo/design on: </li></ul><ul><li>wingsuit </li></ul><ul><li>parachute </li></ul><ul><li>helmet </li></ul><ul><li>equipment </li></ul><ul><li>stunt </li></ul><ul><li>Red Bull logo/design on: </li></ul><ul><li>ramp </li></ul><ul><li>seating/tents </li></ul><ul><li>wind sock </li></ul><ul><li>helicopter </li></ul>Branding
    9. 9. Marketing-Major Publicity Stunts Ex. Re-create Evel Knievel’s famous Snake River Canyon Jump Snake River Canyon 500 feet deep 0.25 miles wide Seen by millions of people in 1974
    10. 10. Marketing - River Jump Stunt JT Holmes Snake River Canyon Jump 2011 This time as a parachute-guided stunt by a trained BASE jumper and professional stunt man: JT Holmes
    11. 11. Credits Slides by Ashley Cumming Redbull.com Cbsnews.com Freerideworldtour.com Warrenmiller.com Skichannel.com Fieldproductions.com Skimovie.com Powdermag.com Imdb.com Tvbythenumbers.com Evelknievel.com

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